The Basics of a Good First Impression

•Color Business Cards
When you need to make a big impression on your customers, color business cards are the way to go. Do not underestimate the power of business card printing: these can be a marketing monster for your company. Customers have your contact information and are exposed to your brand every time they see your card. When you’re designing your color business cards, keep these important parts of the card in mind: 1. Color choices – because color business cards have become so economical, many...

•You re the Opener and Your Card is the Closer
When you open a book the two most important parts of it are at the very beginning and the very end. If the beginning of the book isn’t good, if it doesn’t hook you right away, what are the odds that you’re going to continue reading through the rest of it? The book has to give you a reason to care first. The end of the book is the final impression it makes on you. What might’ve started out as a great read will be viewed poorly if you simply hate the ending. Sure, the middle of the book is...

•Boosting Your Bottom Line
Effective sales personnel have to combine many talents. They must be technical experts at times and psychologists at others. They must create a good impression from the product of their business card printing down to their shoes. Towards that end there are many basic terms and concepts that must be understood. A few are as follows. An account is a term applied to a customer. A major account is one with a large corporation yielding significant revenue. Obviously, a company would...

•The Four Keys to a Good Brochure
Every business has a brochure. You see thousands of them in every hotel lobby. So how do you make your company’s brochure stand out? Well, you have to know the basics of good brochure design. Here are a few tips to help you out as you plan your next brochure printing project: Judge a Brochure by its Cover It may not be true for books, but brochures are judged by their covers. A brochure is only as effective as its cover is attractive. The front of your brochure has to have enough...

•Is Direct Mailing For You
The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people. Brochures can be handed out in a variety of different forms, just like flyers can as well. Even with posters, the location you choose to put them in can have a big impact on how they influence people and how people can gain access to the information. But postcards are by default associated with mailing. Of...

•3 Design Tips to Make Your Marketing Postcard a Keeper
Postcard printing is an effective way to get people’s attention to promote your business or products. Postcards aren’t effective though unless they are designed well. Here are three design tips for your next postcard mailing: Aim for the refrigerator This means you need to create something that looks so good or so interesting that people want to keep it and display it on their refrigerator. The front of your postcard should have an eye-catching photo or a simple and attractive design. You...

•Custom Greeting Cards For Your Pleasure
The holiday season is almost over and I am very sure that you sent out greeting cards to every loved one, friend and acquaintance. I am also very sure that those who received your greeting cards were delighted. But have you thought about sending custom greeting cards? Custom greeting cards make your print greeting cards more personalized. It gives your card a personalized stamp. These custom greeting cards would surely be cherished by the receiver, especially if your print cards have...

•Effective Billboard Marketing
Billboards can build your image like nothing else can. People know billboard advertising is expensive. If they see your product or company’s name on a billboard, people know that you’ve “made it.” They know you’re going to be around for a while. That’s a great image to have before you even have to do anything! To utilize billboard advertising though, you must plan ahead. You can’t decide on a whim that you want to advertise on a billboard tomorrow. Most billboards are rented for a...

•Make Your Online Sales Copy Sing
If you’re writing your own sales copy, or if you’re just breaking into copywriting, this article is for you. The techniques discussed here are the basics you need to follow to create effective online sales copy. Most of these tips can be used in offline marketing materials, like full color brochures or postcards, as well. The great thing about online selling is that your Web site is always “on.” You don’t have to pay someone from 8-5 to promote your products – you have 24/7 promotion that...

•Popular Postcard Themes and Designs
Are you getting stuck with creating a design for color postcard printing? When printing postcards, the front image is of course the crucial part. A postcard's main appeal and marketing value is determined by that image. So you must carefully think about that front postcard image design. This is your key to success in printing postcards. If you are in a “designer's block” however then this could be a difficult task. Luckily, we have a few tips on postcard printing design for you. Below are...