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Mike Dillard Magnetic Sponsoring Attracting Home Based Business Leads





Mike Dillard's "Magnetic Sponsoring" ebook and ideas have made revolutionary changes in the MLM network marketing industry. In this piece we evaluate the effectiveness of his methods in generating home based business opportunity leads, and take a close look at what makes his ideas so distinctive and valuable.

Or are they distinctive? Here's the deal. Network marketing and MLM as an industry is populated with untrained marketers who believe that minimal marketing skills are needed in the industry Most are "trained" to just go approach everyone in the "warm market" about the fantastic company, products, and opportunity. The products will sell themselves, right? Wrong! Then new associates often try placing expensive ads for their company and products or buying "home based business opportunity" leads with little result, and frequently run out of money before they sponsor enough associates to even cover their expenses.

Actually, Mike's concepts are well known in business marketing. It's just a little revolutionary to tell new network marketing MLM recruits that they face a steep learning curve in how to market, and that they will also need serious leadership skills. This is well understood in every other form of business. Serious training and big "head adjustments" are usually required for business success.

Having the best patented products and best scientists on earth won't really matter. People are primarily seeking solutions. This may explain why it is often easier to sell a $500 training system that teaches how to generate leads than selling a startup distributor kit for much less. A distributor kit isn't solving any problem; merely creating a new one.

99% of network marketers haven't been involved with marketing previously. So, they will either be very open to investing in training or (more likely) they quit long before they find out the level of skills required in business. And even if introduced to marketing methods, techniques and systems, this still may be insufficient. Leadership skills are also necessary to emerge "successful" in this industry.

Magnetic Sponsoring is also about the right marketing message and targets. Mike suggests the "funded proposal" concept, which is radically different from the "training" in any MLM starter kit. Rather than promote the company's products and services on the front end, the "funded proposal," also known as the self-liquidating offer(SLO), is a low-priced but practical product sold early in the sales cycle which covers advertising expenses. This is a win-win, because your prospect benefits from the training, and also covering your advertising expenses. Then, of course she/he'll be trained to do the same. Can't get any better than this.

Magnetic Sponsoring, itself, is the industry's prime example of an SLO, since it is also an affiliate program. Mike Dillard shows his true genius in that the Magnetic Sponsoring course which explains the key parts of the "funded proposal," was created in it's own image. Adopting Mike's philosophies and systems, you'll quickly be creating home based business opportunity leads effortlessly.



About Author Jim Green :

Jim Green is an attraction marketing specialist who is involved with affiliate programs, network marketing and affiliate-based telecommunications sales.  He now uses the "funded proposal" concept to successfully cover expenses with his efforts generating home based business opportunity leads for all his marketing efforts.


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Article Added on Monday, March 1, 2010
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