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Article Maketing Strategy What Makes This Method So Effective





John Rhodes, a successful Internet marketer, trainer and publisher with over 100 products online and over 100 Amazon books to his credit, uses a methodical systems approach to article marketing. He believes that if you aren’t using article marketing then you are throwing away money. Many niche markets exist that could be generating targeted traffic to your offers and are providing buyers exactly what they are seeking. Buying traffic is expensive and keeps going up, wheras the cost of article marketing is in decline. Many who have tried article marketing drop out early, not giving themselves adequate chance to succeed.

Misconceptions about the strength of article marketing abound, some basing their opinions on what they may have heard about Google's intent. This couldn't be further from the truth, despite Google's recent Farmer Update. The secret is that articles are a unique type of content and that getting easy traffic is only a matter of setting up your articles in exactly the right way and with the right focus. John has used a very specific formula in order to get over 20,000 clicks from his articles.

Articles are nothing more than a “simple kind of content” put in a specific way. The content is ultra “simple” and “boring” but despite this, can be used to create a flood of traffic. Missing the overall article framework for an article is a common mistake, as well as having less than effective bio box.. The bio box creates high value back-links to your content and needs to tell the reader exactly what to do instead of furnishing the author biography.

Your articles are your personal, indestructible online "zombies" that can't be killed . Once written and posted, they never stop pulling traffic. Articles should be positioned right before action decisions, e.g., doing research about a particular product or service (think Amazon affiliate) or finding useful information online (squeeze page). People, in most cases, do Internet research just prior to purchasing products. Here are John’s reader grease tips:

* Use bullets (or * if not allowed)
* Use numbered lists
* Use blocks of content with subheaders
* Use a mix of short and long paragraph
* Use keyword in 1st 50 words
* Use keyword in last 50 words

One of John’s best recommendations in his training is to include links to your strongest Ezine Articles, to “make the strong stronger.” In some article directories, these links can be in the body of the article, but usually not in the first 50 words. On the live webinar, one participant remarked she'd actually noticed how certain celebrities' articles are all interlinked, e.g., Oprah!

Why is article marketing effective? To start with, because the cost is extremely low. Besides, you can use straightforward systems do the writing and submission quickly, e.g., outsourcing. Finally, readers get to know you and a sense of your personality through your style and you can exert control over their behavior using the bio box.




About Author Jim Green :

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Article Added on Saturday, July 30, 2011
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