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Have you ever stopped to consider the wealth of hidden revenue potential that may lie buried in your customer database? The resident data could be worth a small fortune in the way of untapped possibilities. This article lists various ways that you and your company can utilize this precious resource more effectively to probe your customers' real wishes and concerns.
Past purchasers and current prospects in your database represent potentially warm to very warm leads for future business --...
•Using Storytelling Techniques to Spice Up Your Project Outcomes
What do business novels, "personas," case studies, and testimonials have in common? They're all examples of storytelling techniques that you and your team can use to deliciously flavor your project results.
Projects require focused attention on many considerations to achieve the desired results. Yet, when working on a project, it's easy to become riveted on the project mechanics -- scheduling, budgeting, meetings, reporting, development, testing, and so on -- all of the "technical stuff." In...
•Tips on Using "Extreme" Customer Risk-Reversal Techniques
What is a customer risk reversal, and what is it for? Risk reversals are promises, including warranties, "money-back guarantees" and "performance guarantees" that stipulate what customers can do if a product or service is defective or unsatisfying, doesn't live up to its advertised claims, or misses scheduled delivery milestones.
Risk reversals place a self-imposed burden on the seller to assume some or all of the responsibility for something going wrong. For that reason, they are among the...
•Are You Locked in the Trunk of Your Professional Car?
? As we zoom around in the racecar of life, we sometimes fail to recognize in our excitement and enthusiasm -- or just plain nose-to-the-grindstone existence -- that our mindsets may not have kept pace with the rapid changes we are making. We become conditioned to think in a certain way, unaware that what's coming around the bend could demand an entirely different perspective.
Some of these shifts occur when we take our very first job and begin a stint as an employee. For many of us, this is a...
•Ten Steps for Writing Articles that Inspire and Tell
How do you communicate your passion, knowledge, wisdom, and interests to the people you wish to influence? What sets you apart from others in your profession or industry? How do you create a rapport, even with people you don't know, such as community members, prospects, clients, or customers?
The answer is to give them a way to get to know, like, and trust you -- and even love what you stand for! That way, they'll feel excited about endorsing your ideas and quickly spreading the word about...
•10 Tips for Designing Extraordinary Presentations
What's the overarching formula for making the very best possible impression on your audience when you deliver a slide presentation? How do you capitalize on the scarce and precious commodity that your audience is offering you, which is the gift of their time and attention?
This article gives an overview of a powerful, 10-part formula for creating and delivering truly outstanding presentations. It embodies a set of artistic and story-telling principles derived from experimental research on how...
•Steps Management Can Take to Ensure Training Transfer
Training is a powerful improvement technique that offers tremendous benefits when it's judiciously used. This article discusses management's role in supporting the many factors that influence how well people transfer to their jobs any training they receive. Management's support is essential to assuring the long-term return on any training investment.
First, keep in mind that training embodies the how-to information people need to effectively perform in their jobs, presuming that their natural...
•Are "Burning Hassles" Melting Your Morale and
Pulverizing Your Productivity?
Are "Burning Hassles" Melting Your Morale and (Pulverizing Your Productivity? Whether you're a corporate CEO, small business owner, manager, supervisor, staff member, consultant, or public servant, I'll bet you feel a strong, compelling desire to increase your company's (or your clients') effectiveness, reputation, and bottom line.
Yet somewhere under the radar, your organization may be experiencing "burning hassles" -- the sometimes hidden and sometimes obvious obstacles and sinkholes...
•Turning Breakthroughs and Mishaps into "Best Practices"
We can measure the success of our organizations to a large extent by how much we learn, absorb, and apply from experience. Such organizational learning can occur either intentionally or accidentally!
Therefore, we can assess the strength of our accumulated wisdom by the way we embrace both planned and unplanned discoveries. Failure to examine the available evidence and information means that we're destined to repeat any glitches or errors like a broken record.
For example, you may find...
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