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Everyone knows that your ads will be seen by a much wider audience when you set your keywords to 'broad match'. But, if you do not also have a big negative keywords list, you'll probably be very disappointed with your results.
Given this fact, you'll want to know how to create a meaningful negative keyword list for all your broad match keywords.
Many people use a keyword tool like Google's to find targeted keywords for their AdWords campaigns. If you are like most, you'll look at your list...
•Discover The Easy Way To Do A/B Split Testing For AdWords
Ask yourself this question, when A/B split testing your AdWords ads, how do you make that important decision on which of your two ads has performed best? Is for example, the headline "Cheap Holidays" a better performer than "Fantastic Holidays"?
If you are confused and wondering why anyone should care, then you're missing out on the most powerful tool for improving your AdWords advertising performance - split testing.
Anyway, you've started your latest headline test and the next day you...
•Make The Most Of The Content Network With The Placement Performance Report
By the time you finish reading this article, you will feel relief at finally realising how you can improve your advertising on the Content Network and finally make it profitable.
Most people back away from the Content Network, thinking that it is not for them. And that is certainly good advice if you are new to AdWords, advertising on a small budget or starting a new campaign in an unfamiliar niche.
But one could also say that the Content Network represents a vast market place within which...
•Make The Most Of AdWords Ad Scheduling
You probably already know this, but running an AdWords campaign day and night all year long is expensive. What many people don't realise is that you can use AdWords Ad Scheduling to save money by having your ads appear only at times when prospects are most likely to buy.
Consider this, if your business is selling to other businesses (B2B), then most of your prospects might be searching for you during business hours. Therefore you might want your ads to show on Google only between 9am and 5pm....
•5 Steps To Checking Your AdWords Market Place
You're intelligent enough to know that creating demand in a market place for a product where none currently exists is extremely difficult. And your AdWords market place is no different to any other.
Don't spend hours creating huge keyword lists, writing creative and imaginative ads and linking them to perfectly matched landing pages without testing your market place first.
"A pint of sweat will save a gallon of blood."
George S Patton Jr
Words of wisdom from one of Americas foremost...
•What You Should Know About Performance Graphs In The New Google AdWords Interface
If you're like most, when you logged into the new Google AdWords Interface for the first time, you'd have been full of excitement at getting your first look at all the new features.
Can you still remember what the first new feature you noticed was?
You're probably now picturing the performance graph that appears near the top of the screen, just below the second line of page tabs. And you probably thought at the time that this graph looks interesting...
You then moved on to look at the rest...
•The Shocking Truth About AdWords Scams And Your Ads Campaign
Google are cracking down on AdWords scams. But mistakes are being made and some legitimate sites are being banned. Could yours be next?
This was the fate of the author from the Electron Plumber blog that we reported on in our recent post. Google wrongly banned them from using AdWords for placing ads that rather than promoting, warned against a particular scam.
Imagine, banned from AdWords for spending money with Google to warn others about a scam done in Google's own name. How unfair is...
•How You Can Use The New AdWords Product Plus Box In Your Campaigns
The recent introduction of the "Product Plus Box" for AdWords has meant that it has never been more important for advertisers to have a presence in as many different Google products as possible,
First The "Local Business Centre" Now "Google Base"
Just a few weeks ago, I reported how Google were adding "Location Extensions" to their Local Business Centre tool and showed you how that new feature could help you make your AdWords ads stand out more.
Soon, to get the maximum benefit from...
•Who Else Wants To Know What AdWords Quality Score Is?
? Most Google advertisers find trying to understanding AdWords Quality Score frustrating.
You'll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can't seem to get it to rise.
But what is AdWords Quality Score, why is it important and how is it calculated?
Once you understand the answers to these questions, you'll be able to improve the Quality Score for all your keywords and save money too.
What is...
•5 Ways To Increase Your AdWords Click Through Rate
Any expert will agree that improving your AdWords click through rate (ctr) will also improve your Quality Score. And because of the unique way AdWords works, the higher your Quality Score, the less you will pay in bids, saving you money.
It may suprise you to know that improving ctr is easy. Yet incredibly, many advertisers don't pay it much attention.
What Is Click Through Rate?
The fact of the matter is that there is no great mystery about ctr. It's calculated by dividing the number of...
•How To Do Keyword Research For AdWords
If you're like everyone else, you'll know that when starting a new AdWords campaign or extending an exisiting one, it's important to find targeted keywords. But, it's incredible how many don't know how to do keyword research right.
I know, your impatient to get going, eager to watch the visitors roll in and anxious to experience that feeling of excitement as the sales start to rack up. But, the harsh reality is that you're going to miss out on hundreds of keywords that could benefit your...
•How Would You Like To Trial The New AdWords Keyword Tool?
? Google are now inviting AdWords advertisers to trial their new keyword selection tool. But, is the new tool any good?
Where To Find The New Keyword Selection Tool
For once, everybody can trial Google's new keyword tool rather than just a select few. To take part in the trial, log into your AdWords account and click on the "Opportunities" tab.
Scroll down the left side of your browser and find the "Tools" box. Within the box click on the "Keyword Tool" link to show the exisiting keyword...
•Could This Be What Google Means By "Low Share of Voice"?
? The buzz on the forums recently has been about the AdWords "Low Share of Voice" error message.
In this article, we're going to separate truth from fiction by defining what "Low Share of Voice" really means, discussing the real impact that this error is having on your AdWords campaigns and telling you how to get your account running smoothly again.
What Does "Low Share of Voice" Actually Mean?
Google defines "Share of Voice" as:
"... represents the percentage of times your ads were...
•How To Write Good AdWords Ad Copy
Everyone knows the importance of writing good AdWords ad copy. Simply put, what you say in those four lines of text can make a poor performing keyword into one that has a click-through-rate of 2-3% or more.
If you're like most AdWords users, you'll spend a long time agonizing over your ad copy. And once finished, you'll probably be disappointed with the results, realising that most of your ads could be written a lot better if only you new how.
Imagine what it would be like if you could write...
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