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Hey, Why Are You Recording My Name? by Alan YapWhich email are you more likely to read: one withyour name on it or one without? Chances are, youwill choose the former. Well, you are not alone.Statistics have shown that people are more thantwice as likely to open and read an email that ispersonally addressed to them. But how can youbenefit from this fact?Personalize your emails!Whenever you send emails to your prospects orezine subscribers, have their names appear on thesubject headings. This...
•"What's The Big Fuss About Long Domain Names?"
"What's The Big Fuss About Long Domain Names?" by Alan YapThe word is out. You can now register domain names of up to67 characters. This is going to shoot your ranking way up onthe search engines. Because if you stuff all your keywordsinto your domain name, search engines are simply going tolove your site. Or so they say...But is that really the truth?No point speculating. Let's do a little test...Go to your favorite search engine, say AltaVista. Key inyour search term, say "website...
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