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Chloe has a children's book titled Milton's Secret: An Adventure of Discovery through Then, When, and the Power of Now by Eckhart Tolle and Robert S. Friedman, which really simplifies the concept of living in the present moment, and how the practice of that will, for the boy in the story, eliminate fear and worry.
I wanted to explore that as it pertains to your business, with a slightly different slant. I wonder if you, like so many of my clients, and myself as well from time to time, are so...
•3 Tips for Making Space and Opening the Flow for 2010
I've been spending a lot of time lately getting ready for 2010 - planning, organizing, strategizing, visioning, and more. There are many transitions and transformations on the horizon for me and my business, and much to do to prepare for them, so I'm making space and opening the flow.
Here are some of the ways I'm doing this in my business that you can do too:
1. Clean Up Your Business Time
Time is your only non-renewable resource. If you've ever experienced days when you don't know where...
•The Simple Way to Practice What You Preach
As I'm wrapping up a slew of private retreats with my clients this month, it's become clear that it's time for me to get focused on practicing what I've been preaching - or more specifically, to put myself through the same intense process and plan that I take my clients through.
This thought popped into my head several times during the retreats, but really came to the forefront of my thinking over the past week or so, as I have been making some very big decisions in my business that's going...
•10 Ways Showing Gratitude Now Can Increase Your Future Income
As we head into the season of giving, now is a great time to show appreciation to your clients and customers. Taking the time to give thanks to your clients will set you apart, increase loyalty, improve retention, inspire more sales, and deepen relationships that last long after the initial sale.
Here are 10 easy ways you can say thank you to your clients:
1. Greeting Cards
My husband often teases me that I should own stock in Hallmark for the amount of money I spend a year on cards. I love...
•Strapped for Cash? 7 Ways to Have a Sale Today
Strapped for Cash? 7 Ways to Have a Sale Today Want to encourage people on your email list to buy one (or more) of your products or programs sooner than later? Have a sale! The following are 7 ways that you can provide value to your potential clients/customers and still bring in a profit for you at the same time.
1. Half-Off Sale
Offer your product or program for 50% off its usual price. That may seem like a big discount - and it is - which means that many more people are likely to buy...
•Turning on Your Money Taps
One of the things I've been working on for several years is cleaning up my money issues. That includes everything from thinking I have to work really hard to make a lot of money, to taking care of old debt, to having a plan for paying down new debt, to plugging even the slightest money leak.
The truth for me is that I tend to not pay attention to my money as much as I should, so inevitably something happens where money MAKES me pay attention. It's not usually a positive experience. ;-)
I've...
•4 Ways to Gracefully Set Boundaries In Your Business
One of the many things I discovered when on my recent private retreat with my mentor coach Kendall Summerhawk was that I sometimes still have a tendency to bend in situations where I shouldn't. Not actually bend-over backwards, but enough that I end up not feeling good about the situation. I've actually strengthened this boundary quite a bit in recent years, but as always, I've been tested on that a few times lately, so I wanted to share some of the ways I've strengthened this boundary within...
•3 A-has from Ali Brown's Online Success Blueprint Workshop
Me: I'm done.... (to hubby after arriving home from Ali Brown's Online Success Blueprint Workshop)
Him: With what? (read: uh-oh...)
Me: I'm done with thinking, playing, being small. I know I've been saying this for awhile, but it really became clear to me at the workshop - I'm so done with the piddly stuff. No more...
...and on (and on..) the conversation went. Here are three of the main shifts in my thinking (and feeling and being) I've made from my experience at the workshop.
1. I'm not...
•3 Keys to a Solid Brand for Your Business
Are you like many online business owners who are confused or stuck when it comes to creating a unique, memorable, and authentic brand? If so, you're not alone. I've been there myself, so I understand the frustration of feeling stuck on this whole branding thing.
But once I discovered that if I looked at it from a completely different perspective, that my brand wasn't just about my business, but about ME, everything shifted.
Creating your brand from the inside out allows you to fully step...
•Top 10 Reasons You Must Have a Signature System
Did you know there is a super-simple way to leverage your gifts, talent and know-how into lucrative, highly leveraged income streams?
It's your Signature System, and it's your step-by-step formula for multiple streams success.
So, what exactly is a Signature System? It's the work you are ALREADY doing with clients, packaged into a highly marketable, step-by-step system they will want to buy.
If you are thinking you can't create a system because every client is different, think again. EVERY...
•5 Ways to Instantly Increase Your Opt-in Rate
Whenever someone new visits your website, your #1 goal is to get them on your email list. That way you have a method of keeping them up-to-date on your latest offerings, so when they're ready to hire you or buy your product, you're right there in their inbox.
And having a way for them to join your list that is both simple and effective will dramatically increase both your list numbers and your sales.
Here are the three biggest mistakes I see regularly on business websites:
1. Not having a...
•How to Tame the Niffler in You
What's a Niffler, you ask?
Well, if you've read Happy Potter and the Goblet of Fire, you might remember that a Niffler is a critter that hunts treasure. Once it finds one treasure, it moves on quickly in search of the next prize.
Do you do the same thing in your business? Meaning, are you a constant gatherer of the things that you think will move your business ahead, but not so much the implementer of them? Do you get distracted by anything and everything that's new in your industry? Do you...
•Simple Product Creation
Once you've figured out your niche (or you've at least narrowed it down significantly), it's time to figure out what problems they are struggling with, and what they want by way of solutions. Remember, if you will only ask your market, it wants to help you create the products it wants to buy!
How do you find out what your target market wants? There are several ways to get this information and use it to help you create an offering that will solve your niche's problems and make a profit for you...
•Leverage Your Time & Talent to Help More People & Make More Money
When I first went into business for myself seven years ago as a marketing and public relations consultant, I struggled with setting my fees. Even though I had been making a good salary working for someone else in this capacity, at first I found it difficult to set my fees at what they truly were worth.
Then I learned about "dollarizing" (a topic for another article) and about looking at the results that I was creating for my clients. I also had to build my confidence and comfortability in...
•Create a Powerful Vision
In the Client Abundance coaching programs, we work on implementing several strategies that are designed to PULL your business forward, almost effortlessly. One of those strategies is creating a powerful vision for your business. My private clients have found this exercise to be both motivating and inspiring, and I'm certain you will too.
Once a year, I take a short retreat to work on revising my vision for my business (and my life). This is an annual break I take away from my business (but...
•Time Management Tips for Busy Businessowners
Here's a question I get asked all the time:
"I don't know you how do it, Alicia...with two little ones to care for and so few hours in the day to actually focus on your work. Somehow you manage to write your weekly ezine, hold a bunch of teleseminars each month, run your 10-week group coaching program, AND be creating and promoting new offers and new products all the time. I'm so impressed and inspired by you, but more than that, I want to know how you do it all!?"
To be honest, sometimes I...
•Why You Should Consider Pay-Per-Click Advertising for Your Business
Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.
There are four advantages to pay-per-click advertising.
1. You only pay for the advertising that works...
... because you only pay for your ad when someone actually clicks on it to visit your website.
2. You can get your website in the search results within just a few...
•How to Make Your Email Promotions Sell More
Just like writing a sales page for your product, program or service, writing successful email promotions can be easier than you think. There's a science to it, more than an art, and to get you started, I'd like to share a tested formula for you to follow.
Taking the time to consider and answer the questions below before you write your email promotion will make it easier to write, easier for your reader to engage with, and easier to turn your prospect into a buyer.
Here are 5 essential...
•Need-to-Know Info for Your Email Lists
Whether you're publishing an ezine, sending an ecourse, posting to a blog, or building an email list of clients and customers in another format, there are a few things you need to know to make sure that you're complying with the legal aspects of sending email as well as for making your list-building efforts that much more effective.
1. Only Use Permission-Based Email Marketing
Simply put, opt^in email (also called 'permission-based') is email sent to people who have given you permission to...
•7 Quick Ways to Write Content For Your Ezine
Ever sit down to write an article for your ezine and be at a loss as to what to say? It happens to the best of us, so I thought I'd share some of the ways that I get unstuck when that happens to me.
1. Offer Your Client Success Stories
You'll see me implement this idea fairly often, where I'll share a common struggle among my private clients and offer some solutions. You can take this a level deeper and offer a 'case study' of a specific client who had a specfic challenge that you helped...
•5 Ways to Drive More Targeted Traffic to Your Website
Unfortunately, when it comes to your website, the "if you build it, they will come" strategy just doesn't work. Fortunately, there are many ways to drive high-quality traffic to your website for little to no cost. The following 5 strategies will show you how:
1. Optimize your site for the search engines.
You'd have to be a fulltime search engine optimization expert to keep up with all the changes the major search engines make, but there are a few basic things you can do to help your site...
•Your Personal Development Plan
(excerpted and revised from my Polished, Planned & Prepared Program)
This is one of my favorite parts of the program. I love defining goals because I know that the simple act of writing them down increases the likelihood of actually achieving them by 70%!
Isn't that amazing?
So I wonder why more people don't do this? I do recognize that it does take time to really think about what it is that you want and when you'd like for those things to be a part of your life. But writing down your...
•3 Super Simple Ways to Use Tell-A-Friend to Build Your List Fast
3 Super Simple Ways to Use Tell-A-Friend to Build Your List Fast
Copyright 2005 Alicia Forest
Everyone prefers getting a recommendation for a product or a service. It means they don't have to do the research themselves, or find out whether or not it's for them through trial and error, shouldering all the risk. For example, if you're looking for a good dentist, you're more likely to ask someone you know and trust who they go to before you'll look one up online or in the yellow pages,...
•7 Easy Ways to Ease Ezine Writer's Block
7 Easy Ways to Ease Ezine Writer's Block
Copyright 2005 Alicia Forest
If you publish an ezine regularly, inevitably there are times when you get stuck and can't quite come up with the perfect article for your issue. Sometimes just taking a break and coming back later will give you a fresh start. But other times you need more of a "writing prompt" to get you going. The following 7 ways should help you get unstuck and get writing:
1. Write a Tip Sheet
Sometimes it's easier to get started by...
•Creating Supportive Environments
Creating Supportive Environments
by: Alicia Forest
I’m writing this on my laptop in a Cosi café in Dupont Circle in Washington, D.C. The reason I am here has nothing to do with me or my business, but the reason I can continue to be successful in my work is because I have set myself up to do so. How? By creating supportive environments. In this case, the laptop, the appropriate software, and the ability to connect to the Internet, as well as the support of my husband, all contribute...
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