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Targeting Your PR Audience by Ana VenturaIn the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non targeted public relations appeals to the populationas a whole, and you aren't trying to aim your ideas at anyone inparticular.You might wonder why a targeted campaign is a better choice. CocaCola or...
•The Body of Public Relations
The Body of Public Relations by Ana VenturaWhen broken down, public relations is really nothing more than aset of parts placed together to function as a whole, not unlike aliving body. Each of these components performs a specifiedfunction, so that when combined with the other parts, theoperation smoothly performs the task at hand.Let's start off at the top. The head of your operation is thestrategy you choose to use. This falls under the two options:targeted and non-targeted public...
•The Hierarchy Of Marketing
The Hierarchy Of Marketing by Ana VenturaThink back to your days as a college freshman,... so many classes, so many options. If you ever took a psychology class, you might remember a guy by the name of Abraham Maslow.Maslow was a psychologist that came up with a theory dealing withthe hierarchy of human needs. No, marketing is not essential tohuman survival, and chances are your product or service is noteither. However, whatever you are offering, it will fall into oneof the categories Maslow...
•Use Feature Articles For Marketing and PR
Use Feature Articles For Marketing and PR by Ana VenturaWriting a feature article about your own product, service, orcompany is one the best marketing techniques that can be used.Sending the article to trade, consumer, or business publicationsthat correspond to the topic can get pages devoted to you at nocost, not to mention the prestige and recognition brought to theauthor and company. Why prestige and recognition? Well, having aneditorial piece gives you a lot more credibility than...
•Tips For Writing An Attention Grabbing Press Release
Tips For Writing An Attention Grabbing Press Release by Ana VenturaIf you were to ask certain people in the public relations ormarketing field, they would tell you, "Press Releases don't sell.End of story." Most press releases don't sell, but there's a goodreason for that.A lot of people just don't care, be it the media or the regularold public. Don't get me wrong-- I'm not trying to say thatsociety has fallen into a pit of apathetic lethargy becausethat's not true. What I am saying is that...
•Writing For Public Relations
Writing For Public Relations by Ana VenturaSo you're not sure how exactly to go about writing material foryou public relations campaign, and maybe you're not even sure youwant to. We're all busy people, right?One the of the best solutions for that is to just hire someoneelse to do the writing for you. "Wait a minute," you say. "That'sgoing to cost me a fortune!" Maybe, maybe not.Very large companies and corporations have a PR firm on a monthlyretainer, meaning that they pay them every month...
•Using Public Speaking to Increase your PR Network
Using Public Speaking to Increase your PR Network by Ana VenturaThe first time I was assigned an oral presentation as a collegefreshmen, I figured it would be an easy A. But much to my dismay,as I stood in front of the classroom, my palms became drenchedwith sweat and I couldn't remember a word of the material I hadso laboriously researched.You might be wondering, "So what does this have to do with my PRcampaign?" Surprisingly, it might be more than you think. Let'ssay your company had...
•Establish Your Credibility For Better Public Relations
Establish Your Credibility For Better Public Relations by Ana VenturaI had a college professor one semester that was so captivating inhis lectures that I was hesitant to leave when the class wasover. I probably would have been content to sit there and listento him spout off about anything as long as he kept talking. Hewas interesting, yes, but even if he had stated that cats couldtalk and buildings could walk, I probably would have believed himsolely based on how much I trusted and...
•Using Visual Aids To Enhance Public Speaking
Using Visual Aids To Enhance Public Speaking by Ana VenturaHave you ever attended a lecture or discussion where the mainspeaker drones on and on and you wonder if he's ever going toquit? And even if the material was interesting enough, it was toocomplicated to work out in your head? Yeah, we've probably allbeen there, which is why it's important to know how to make yourpublic speaking skills more effective.For me the phrase "visual aids" brings back wonderful memories of countless classrooms...
•Putting Some Pizzazz In Your Ads
Putting Some Pizzazz In Your Ads by Ana VenturaThe media bombards us with thousands of images, messages, andlogos everyday. In fact, the average person in the United Stateswatches between two and four hours of television on a dailybasis. (www.mediafamily.org) Does it surprise you that we startto tune out advertisements after awhile?This makes it a lot harder for people trying to market theirbusiness come up with ideas that stand out in the frenzy of adpitches. Unless Britney Spears happens...
•Advertising Versus Public Relations--
Advertising Versus Public Relations-- by Ana VenturaOftentimes, when the words "public" and "relations" are throwntogether in a sentence, a light bulb goes off in the headshining, "Advertising". However, using advertising and publicrelations as synonyms is a long shot. So what's the bigdifference?One of the most crucial differences between public relations andadvertising is that PR is free. That's right, none of your hardearned cash is going to be thrown down to promote your business.For...
•What Do I Need A Media Kit For?
What Do I Need A Media Kit For? by Ana VenturaIf you've ever wandered around a company's web page in search foran address to send a press release or article off to, chances areyou've stumbled across the elusive Media Kit link. "What's amedia kit?" you might ask. Good question.A media kit is a kind of prepackaged PR tool that most largecorporations use, but that can come in handy for small businessesas well. The materials within a media kit are standardized,prewritten documents that can be...
•How To Get The Media To Cover Your Story
How To Get The Media To Cover Your Story by Ana VenturaThere are two big misconceptions that a fair amount of businessprofessionals hold about the media and their attitude towardsthose in the public relations field.The first misconception is that the media despises anyone inpublic relations. Some people tend to think that journalists orother news writers prefer to dig up all their stories fromscratch, and not get ideas from outside sources.The second and opposite misconception about the...
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