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Can I do you a favor, and save you from the time and headache of trying to figure out which personal trainer marketing program would work out best for you?
Of course you would love for me to tell you about any system that is going to be effective, and that won't have you spending a whole lot of time or money on it, right?
Well here it is; it's called relationship based marketing. You will reap the benefits of this by simply using methods of creating relationships, trust, and customer loyalty,...
Your Personal Training Marketing System
I have for you one of THE MOST powerful and effective lead generation programs for your fitness business. You will have more leads than you ever thought was possible.
Want to hear some great news? You can start realizing the benefits right away, and you don't have to take a course, or read any books about how to do this. It seem too good to be true, right?
But it's not. It's a proven program that will show you that your business can grow, and right away too! You're not going to have to break...
How to Get Personal Training Clients From Google and YouTube
Posted on September 15, 2010 By Bedros
I love shortcuts. I love figuring out faster, better, and more effective ways for doing things and getting better results.
Getting clients for your personal training or boot camp business isnt rocket science.
In fact, in I teach pretty much every client getting tactic on the planet in my personal trainer business course (its like the hand book for taking your business to multiple six figures).
Lately Ive been getting a lot of emails and Facebook...
Dynamite Fishing - Take Two
I thought I would share an article I wrote about backend revenue generation, since I received so much great feedback from last week's "fishing with dynamite" email. Whether you sell one-on-one training, conduct group boot camps, offer online training and fitness info products, you must realize that the biggest profits come from backend products and services.
It makes sense if you give it some thought.
With these products and services you increase the chances a new client will buy from you...
7 MORE Dumb Mistakes Rookie Entrepreneurs Should Avoid
You may have read a previous blog titled "7 Stupid Mistakes Rookie Entrepreneurs Make to Mess up Their Profits," which I wrote for my buddy Chris McCombs to post on his blog.
Actually, it turned out to be one of the most popular posts in the history of his blog.
I decided to write part two: 7 MORE stupid mistakes rookie entrepreneurs make to mess up their profits."
Perhaps I should have just titled it "14 stupid mistakes" from the get go!
#1- Mr. Know-It-All: Out of all the dumb,...
Incorporate EFT in Your Personal Training Career
This week I am going to guide you through the process of creating monthly inflow of revenue that is reliable and will last all through any slow periods that you may have experienced in the past. In fact, the slow periods of before will be non-existent going forward. What I am about to tell you will lead to much longer retention in your clients, give you the ability to predict your cash flow for a month in advance and offer your clients a way to get results that are more permanent. On top of all...
Breaking Compeition to Its Knees (In a Nice Way)
Competition is everywhere, but everyone cannot do the same thing. You need to know how to break competitiors down to their needs while improving your position and image in your market.
This topic is vital to your personal fitness' business because it can determine the strength of your success as well as failing aspects of its operations. One of my successful mentees is dominating this market even though he has a lot of competitors. Here's how it breaks down - he is 1 of 4 personal training...
Facing Fitness Objections the Smart Way
This week's article is focused on objections and what it means when you receive one from a client. As you grow your personal training business, you notice a lot of objections and it becomes annoying over time. We're going to look into the truth behind objection, their reasons, and why fitness professionals get them.
The point in question is - 99% of the time an objection is related to value.
Have you heard these three objections before?
1. Give me a while to think about it. 2. My finances...
Fitness Success Comes With Making a Name
While in the car with my wife the other day, I ran a scenario past her. I'd like you to listen to this idea too and find out what you think about it.
Basically, this is the scenario: suppose that I offered to show you how to make over $20,000 each month working only three days a week with a total of five clients? Impossible? Maybe not; just hang in there while I explain how this could work.
Suppose that your business was a high end personal training operation which aimed its services...
Marketing Your Fitness Training at Low/NO Cost
Today I'd like to cover a few of what I like to call advanced fitness marketing tactics. I don't call them advanced because they're especially difficult to do or happen to be expensive - I use the term because they have a track record of excellent results.
Many people in the fitness world are of the opinion that a good marketing tactic should cost money. It's common to think that the more you spend, the better the results will be - and there is a lot of resistance to the idea of using free or...
Create a Successful Fitness Marketing Strategy
When I have asked most trainers about their fitness marketing strategy, I have noticed that I get somewhat inconsistent answers. Trainers who own their own studio or train privately in a gym do not really have an approach to fitness marketing that is effective and consistent. This always usually surprises me because I truly feel that the key to successful personal training is great marketing. However, most trainers and small gym owners tell me that they market when they have spare time or the...
Three of the Best Fitness Business Marketing Tactics Ever
The average personal trainer knows 2-3 ideas for attracting personal training clients. And typically those ideas are pretty lousy and at best work some of the time.
But after reading this article you'll be armed with seven of the best, most effective fitness business marketing tactics.
Tactic One: Serve a niche. Specialize. Don't try to be everything to everyone. When a trainer claims for service people 8 to 80, really he's just saying that he's not an expert at anything.
See, people want a...
How to Create a Fitness Info Product in 30 Days or Less
If you really want to get a message across about your fitness business, you need to create a fitness info product. This can be an audio program or a video of some sort. You may even find that creating something such as an eBook could make a great instructional tool for those wishing to become more physically fit.
However, you have to make sure you create it quick. Actually 30 days or less is the ideal period of time in which you should create your fitness info product.
The elements of a...
How to Create Fitness Marketing Systems that Get Clients
If you want clients, you have to create fitness marketing systems that work for you. What may work for the next guy may not work for you, so you have to play around a little bit and find what you are good at. And you have to make sure you create more than one system that you can use to appeal to different people. But where do you start?
Well, the first place to go is the Internet and the second place is the offline world. Through the Internet, you can reach a lot of people around the world,...
List building and Email Tactics For the Ultimate Personal Trainer Marketing System
Imagine if you had the names and email addresses of every person in your community who was interested in weight loss, fitness, and toning up. Would you ever run an ad again?
Would you ever do another postcard or letter mailing?
Would you ever do another grocery store tour?
Or would you just send out an email campaign with an offer every time you wanted more clients?
Now imagine if you had an info product coming out or you're launching a new group-training program. How easy would it be to...
Starting a Personal Training Business in a Recession Fitness
There is this misconception that you can't start a business during a recession because important acts such as lending has slowed significantly, jobs have been lost, and people have less money.
So what happens?
What happens is people wanting to start businesses, such as you wanting to start a personal training business, wait until the recession is over. But you know what? Recessions can last years and you can't wait years.
So know that it is possible to start a personal training business in...
Fitness Marketing Tactics That Get Overlooked.
The personal training industry has definitely seen its share of changes over the past few years. One of the biggest changes is the introduction to major fitness marketing.
Marketing is so important to any business. If customers do not have any idea of whom you are or what you do, how are you ever going to be able to generate any sales? Your customers need to know the basic information about your business to even begin having an interest in the products/services you provide.
Now, there are...
How to Launch a Personal Training Business
With personal training being the fastest growing segments in the fitness industry according to The Bureau of Labor Statistics, starting a personal training business will be a great opportunity to profit from nutritional and fitness advice and encouragement to be healthy.
If you have the qualities to be a good professional trainer, capable of handling trainer hours, and in the end can handle the stress of a personal training career. Than your skills can be the key to your success.
But there...
Personal Trainer Marketing With Online Video
Information is king and those who have it and can deliver it most efficiently to the largest numbers will always be on the cutting edge.
And there's no better way to deliver information to the masses then by video, specifically video.
The fitness industry is a prime example. As a fitness expert you are always seeking out new information to better educate and inform your clients, right?
The Internet keeps you on the cutting edge. With just a few key strokes you have access to the latest...
The Future Of The Personal Training Business
The personal training industry is quickly changing and the biggest changes are yet to come.
In the next 12 months we'll see major changes that will alter how you make your money, how you attract your clients, and how business gets done.
Here are my fitness industry predictions for the next year
*Death of the 60 minute session
I've been preaching this since 2001 but all good things take time to catch on and in the past year or so more and more trainers have FINALLY come to grips with it. If...
Five Ways to Get More Personal Training Clients
Getting personal training clients is easier than you think - if you systemize your personal trainer marketing strategy.
The problem with most personal trainers is that they spend way too much time on insignificant marketing ideas that fail to produce results and not enough time on the few significant ones that actually work and often times cost little to no money.
In all my years of selling personal training, creating multimillion dollar personal training businesses, and coaching top fitness...
How to sell fitness (a guide for personal trainers)
How to sell fitness (a guide for personal trainers) If you've been a personal trainer for any length of time then you know that you need to know how to sell fitness if you really want to be successful as a personal trainer. In this report I'm going to uncover the truth about objections, what they really mean, and why some fitness professionals get them all the time.
I'll get right to the point: 99 times out of 100 an objection is really an issue of value - or lack thereof.
The three...
Online Personal Training - Is It Right For You?
? I've helped hundreds, maybe even thousands of fitness experts dial in their fitness marketing system.
If you want to take your personal training business to a whole new level than I suggest that you consider offering online personal training.
Right now is the perfect time to launch your online personal training business and start creating passive income for yourself.
Here are the top nine reasons why you should include online training in your personal trainer marketing system.
Reason 1:...
The mother of all personal trainer marketing systems
There are all types of marketing strategies, techniques and systems out there to help you get more training clients.
But none are as effective, as low cost and as easy to manage as the one I'm about to share with you right now.
In my opinion relationship based marketing is the mother of all marketing systems - especially if you're selling high dollar services like personal training.
There reason this type of marketing works so well is because it establishes trust, credibility and positions...
Unconventional Personal Trainer Marketing Strategies
Sometimes when you want to bring clients into your personal training business, you have to use some unconventional personal trainer marketing strategies to get the attention that you need. However, you have to get attention in a way that doesnt say I am desperate. You have to get it in a way that asks the question, Are you desperate for a personal trainer? And you can take it from there.
But what are some unconventional personal trainer marketing strategies? What are some ways that go...
How to Master Personal Training Sales
If you were to analyze the competition in the sales world, you would clearly find that the customer is the main driver. All aspects and activities of the business cater to the customers satisfaction. When it comes to personal training sales, there seems to be a challenge with the conversion of potential clients to actual clients.
Personal training sales have been going through changes recently.
A trainers ability to close a client sale is no longer the only tool used to generate higher...
Four Fitness Marketing Things You Should Have in Common With Trump
What does a personal trainer who wants to know everything about fitness marketing have in common with Donald Trump?
If youre looking to grow your personal training business then there are four fitness marketing traits you should have in common with the Donald. I know this sounds crazy because what does Donald Trump know about personal training?
Probably nothing.
But he does know a lot about become a successful entrepreneur and if you want to become a successful fitness entrepreneur and want...
Email Fitness Marketing Strategies
One of the most potent and powerful online marketing strategies for fitness professionals is the humble email and online newsletter. Youd be hard pressed to find another fitness marketing system more reliable and as budget friendly.
In fact, in the internet marketing world email marketing is one of the key business building strategies used, and theres good reason for it
because in addition to the fast results and low cost, email marketing is the only fitness marketing system that can be...
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