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After decades of conducting lost sale post mortems for clients, one fact stands out - prospects are overloaded with information. This fact is critical to understanding why prospects do not invest the time required to fully comprehend the brilliance of your product or service. Even if they try, they frequently map your promoted feature/benefit data points into their world incorrectly. The reality is prospects make better decisions when you translate your unique product or service...
Incenting the Incentive Plan
Chief Revenue Officer (CRO):
noun. the person or position within any business whose responsibility (aka: butt on the line) it is to make certain revenue is generated to a) stay in business and meet monetary obligations, b) deliver profit, c) grow the company, d) meet and/or exceed financial needs for future growth
aliases include President, CEO, COO, Owner, VP of Sales, VP of Business Development, Sales Manager, etc.
The Chief Revenue Officer role is an emerging C level position in business...
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