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Many people reading this article will already have read that the two elements key to search engine optimisation are content and links. In this article I am going to outline some of the activity we undertake for our clients to build good content and links and also outline a few other ideas that we have used successfully to build quality website traffic to both our own and our clients websites.
First of all let me define what I mean by quality website traffic. By quality website traffic I mean...
Effective Graphic Design - The Key Elements
First of all lets define what we mean by effective graphic design. Graphic design is a form of design, a creative process that involves development and innovation. It is a form of communication that aims to combine images usually graphic, typographic or photographic to convey information to a target market. By effective graphic design I mean work that has the qualities required to achieve the objectives for which it was produced.
The types of communication materials requiring effective...
Effective Copywriting - It's Easy!
Writing copy for a brochure, website or even a letter can be a daunting prospect if you are inexperienced as a copywriter. This article gives some straight forward tips on how to produce effective copywriting whatever your requirement may be.
First of all, decide how much copy you need or want to write, this is usually calculated in terms of the number of words required. The factors to consider when deciding word count for effective copywriting are:
The media that the copy is...
7 Good Reasons to Have an Effective Website
As a Director of an internet based marketing and graphic design agency I always encourage our clients and indeed any other business owners and Directors to consider their online strategy on a regular basis, at least annually. The main questions are, is the website fit for purpose, is their search engine optimisation strategy up to date and what else could we do for online marketing.
At the core of all this though is the quality of the website itself and I do not specifically mean with regard...
An Effective Website - 3 Key Elements
First of all I think I should start this article by defining what I mean by an effective website. I view an effective website to be a website that has:
h Achieved a targeted level of traffic
h Achieved a targeted quality of traffic i.e. visitors are arriving on the website with intent
h A website that has the power to convert, to make the visitors do what the website owner wants them to do it
1st element - Quality design work.
This is the element that is most important in giving your...
The Value Of Integrated Marketing
For any small or medium sized business getting the marketing spend right will always be a major factor in the success of the business. There are two key elements in getting the marketing spend correct, firstly deciding how much marketing budget you are able and willing to make available to achieve your objectives and secondly deciding how to spend that money.
One approach to marketing worth considering is integrated marketing. Integrated marketing is an approach to marketing that incorporates...
The Direct Marketing Opportunity
Direct marketing is a sub-discipline of marketing that focuses on driving purchases via a specific "call-to-action". One of the main advantages of direct marketing is that the results achieved are trackable and measurable regardless of whichever media is utilised.
The main types of media employed in direct marketing are direct mail, direct response advertising, email marketing and telemarketing, however, it can also encompass radio, television, internet banners and billboards, etc.
Direct...
Getting Return On Investment From Your Marketing
According to the NatWest Quarterly Survey of Small Businesses in Britain around 17% of small and medium sized businesses in the UK seek marketing advice every year, however less than half of those businesses consider the marketing advice they received to have been a success. A failed marketing campaign can be a major financial setback for a smaller company, a large financial outlay with little or no return puts a dent in the bottom line and holds back growth for the business or even worse.
So...
Making Your Website An Effective Marketing Tool
There are two key elements to having an effective online marketing strategy. Firstly, a website that is suitable for its intended purpose and secondly driving the right quantity and quality of traffic to that website. In this article I will focus primarily on achieving the first of these two elements and therefore developing a website that is an effective marketing tool.
When planning a new website the main factors to consider are:
Get your domain name correct - Select the best domain name,...
Drive Your Sales With a Professional Marketing Plan
A marketing plan is a blue print document for a business which is developed to plan and implement the marketing activity necessary to achieve the goals set out for the business. For most small and medium sized businesses this will mean a marketing plan which is developed to achieve the sales and profit targets set for the business. A good marketing plan will target available resources in the most efficient and planned manner and enable the business to achieve its objectives. There are a number...
Sales Promotion - A Cutting Edge Marketing Tool
Sales promotion is one of the most measurable and directly effective marketing techniques. Sales promotion offers tangible rewards or the opportunity to receive tangible rewards in return for a given action or a change in purchasing behavior. It is a marketing technique that encompasses a wide range of tactics including loyalty promotions, trade incentive schemes, consumer incentive schemes, games, competitions, premium promotions normally free gift with purchase, and special offers for...
Marketing Tips For SMEs
Even in the best of times business failure rates amongst small and medium sized businesses are high. The terrible shame about that statement is that it simply does not need to be that way, if businesses only got their marketing correct so many of those businesses that fail could have gone on to be a success earning their owners and shareholders a return on their investment.
So how does a business go about getting its marketing effort right?
1. Define your target market - First of all it is...
Drive Your Business With a Professional Logo
Logo design is an important element in the development of any business, company or brand. A logo is a graphic symbol or icon that is central to the identity of the owner and will often consist of four key elements:
- A symbol or icon
- Colours
- Wording
- Typeface
These four elements combine to create a logo which will embodies the very essence of the company, business or brand. The logo becomes a symbol that represents the core values of its owner. The logo reflects the owners function,...
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