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The beginning of each year brings many people into the mode of creating New Year’s resolutions. But I've been thinking about resolutions lately and realized that I haven't made one in years. I never stick to them. They are usually 'broken' before January 31 anyway. That doesn't happen to goals nearly as often.
These thoughts were whirling through my head as I worked on our marketing calendar for 2009. In my opinion, there is a big difference between goals and resolutions. Resolutions are...
•Crime Victims Feel Anger, Outrage
Property crimes make up an overwhelming majority of all crimes. Homes and businesses are equally susceptible to the attention of thieves. And mostly these crimes happen when you aren't there. An overwhelming number of residential burglaries happen during the day when you are at work. And, of course, businesses are most often burglarized after normal business hours.
There are few things more violating than coming home or arriving at your business and discovering your door has been kicked in...
•Home Inventory Equals Less Stress
Most people realize that they face the possibility of a fire, tornado, theft or other disaster. Unfortunately few have a thorough inventory of their belongings which results in a lower settlement than they expected.
Financials aside, the emotional stress you would experience is something few people think about until it’s too late. Without looking around, take a moment to list everything in the room. Now try to do that for all of your home’s contents. Impossible! Now think of how difficult it...
•5 Reasons Business Owners Need An Asset Inventory
Business owners face the possibility of a fire, tornado, theft or other disaster. One of these instances could destroy everything you worked so hard to create. When this happens, a personal property – or asset - inventory will provide detailed documentation of the contents of your business and ease the claim process. You’ll recover faster and maximize your settlement.
You most likely have a depreciation schedule, and are probably figuring that’s where you’ll access that list. But consider...
•Home Inventory - A Must Before You Move Or Place Items In Storage
It’s moving day! You packed all your contents into boxes and labeled the boxes according to what room they go in when arriving at the new house. But you didn’t list the individual items as you packed – you didn’t create a thorough inventory. What if some of the boxes are missing when you arrive, or some of the items are damaged?
You probably won’t even know it for days, weeks or even months, according to how quickly you unpack. Then how difficult would it be to list what you no longer have?...
•Home Inventory - 8 Reasons Why You Need This Information
Knowing what you own is important for many reasons. Compiling one can be time consuming, but there are home inventory companies who will document the contents of your home for you.
DISASTERS
Everyone faces the possibility of a fire, tornado, theft or other disaster. When these situations occur, a personal property inventory will provide detailed documentation of your home’s contents and ease the claims process. You’ll recover faster, and according to the Insurance Information Institute,...
•Technology - Time Savers or Time Wasters?
You’re answering a voice mail message when you get a notice that a text message has arrived. Sitting in front of your computer, your mail icon indicates receipt of a new email while your IM screen pops open. What to respond to first? Is this a typical day? Unfortunately, most likely it is.
As we struggle to stay up with the various communication options available, many people feel they are wasting more time than they are saving, due to constant interruptions. Technology creates immediacy....
•Entrepreneurship - Do You Have What It Takes?
According to the SBA, 50% of all small businesses fail within the first 5 years. Wow! That’s scary! Think about it this way – you’re standing in a room with another small business owner, and most likely one of you will close your doors. Who will it be? There’s a 50% chance it’ll be you!
Here’s the picture. On a personal level, you wonder from day to day whether you can pay the mortgage, sometimes even whether you can pay the utilities, or worse, if you will be able to buy groceries. And...
•24 Hours A Day Is All We Get
We all have the same amount of time in each day – 24 hours; no more and no less. Why is it, then, that some people can get so much more accomplished than others? It’s called Time Management. But it’s not really managing time; it’s managing the activities that take up your time.
Small business owners, just because of all the hats worn each day, have more types of issues to deal with and more items to prioritize than others. We seem to be putting out fires instead of preventing them. Or we...
•Templates Help Small Businesses Create A Professional Image
Website, e-mail marketing and print material such as brochures, sell sheets, newsletters and business cards can be very affordable and presentable when using templates. Home-based and small businesses can now support a professional image while keeping within their smaller budgets by using template software.
Templates make the process easy, and are now available for almost any marketing piece you want to put together. They offer a variety of styles and colors to create a cohesive business...
•Business Opportunity: Advantages of Purchasing a Turnkey Package
Most entrepreneurs purchase a turnkey business because of the ease of start-up. The learning curve is extremely long and difficult when starting a business from the ground up, and can be lessened a great deal with this type of assistance. Mistakes that are made and the time used learning the business can be considered “lost business” because you can’t serve your customers until you know how to. A turnkey business provides the education without requiring you to go to the school of hard knocks to...
•Business Plan - A Path to Success
Creating a business plan for a small business is like laying a path to success, building it brick by brick. Starting from nothing but a planned destination is the hardest part. But once started, each brick, strategically placed, takes you one step further with great thought and determination.
This is the most important tool for the small business owner. It is your guide, or roadmap, to success because it should scrutinize every aspect of your business. The main areas this document should...
•Billboards Are Not Always Stationary
Small business owners often feel they are at a disadvantage when it comes to advertising and marketing. Just the size of the budget makes one realize that they are not on the same playing field as the big corporations.
Therefore, many entrepreneurs believe that some of the advertising methods used by large companies are completely out of reach for the small business owner. Not so! Small businesses do not usually need national ad campaigns. Often, they are so regional (even to a...
•Know What You Own
All businesses face the possibility of a fire, tornado, theft or other disaster. The emotional stress you would experience is one other element few people think about. Without looking around, take a moment to list everything in your office. Now try to do that for all of your company’s contents. Impossible! Even more would be forgotten if you were not in familiar surroundings and were under the stress of a disaster.
Compile an inventory. A personal property inventory provides detailed...
•Improved Office Environment Can Improve Attitude
The sunshine after a dreary winter seems to invigorate us. We start to clean our houses, throw open the windows and enjoy the fresh air. Spring cleaning is also important for businesses. We need to organize, discard, rearrange, redecorate and document. We need a fresh look!
James Kuster, of Kuester Design in Indianapolis, suggests that when considering changing your office colors, think hard about how you feel while at work. Are you anxious, irritable, have difficulty concentrating? Or, are...
•Best Use of Your Time
Many small companies begin as a sole proprietorship or two-person operation (fondly called mom-and-pops). As the company grows, a need for additional help is realized. This business owner who used to wear the operations, bookkeeping, marketing and sales hats now must decide who will help with these tasks. A choice whether to become an employer or to hire companies that provide some of these services looms overhead.
Many small business owners are choosing third-party service providers because...
•Disaster Preparedness for the Small Business Owner
How quickly can your company get back to doing business after a tornado, fire, flood or computer crash? Every year, thousands of companies are unprepared. The US Department of Labor states that over 40% of small businesses that experience a disaster never reopen, and of the remaining companies, at least 25% will close within 2 years.
1. Continuity plans. Most business owners agree that having a plan is important, but too few take the steps to prepare. Plans vary according to each individual...
•Video Marketing for Small Businesses
Technology has created video marketing opportunities - cable TV, email marketing, websites and video – for small businesses to be on an even playing field with large companies. From extremely inexpensive video streaming in an email to the full-production TV ad with hired actors, even small companies and home-based businesses can include video advertising in their budget.
You might be asking why you should consider it at all when your current advertising is working just fine. Aside from the...
•A Home-based Business -- Sometimes It Is Hard To Get To Work
Have you heard about the kids who live across the street from the school and are always running in as the bell rings? Or about the employee who lives just around the corner and is always the last to arrive each morning?
Strangely enough, the same can be true for an entrepreneur who has chosen to be a home-based business owner. Discipline often has more to do with being late (or not arriving at all) than anything else.
Procrastination, focus or discipline -- it doesn’t matter what you call...
•A Home-based Business Can Consume you
When people hear I am a home-based business owner, their first comment is usually a funny remark about working in my pink fuzzy slippers (actually, they’re purple). I must confess, many winter days would find this to be a true statement. Coming from the corporate environment, there has been a drastic change in my wardrobe.
The clothing, though, is the least of the issues. I asked fellow entrepreneurs what they found to be the biggest hurdle for them as home-based business owners. Many...
•Starting a Business - Three Criteria to Help You Decide
Recently down-sized, company closing, early retirement offer, tired of making other people rich. Whatever the scenario, those with an entrepreneur mind-set eventually make the decision to start their own business. Some people are young, while others don’t make the transition until their late 50s or early 60s.
Once the decision is made to become a business owner, entrepreneur or self-employed, how do you decide what to do? Sometimes it’s an easy process. Let’s say you’re in your mid-20s,...
•Office Location: Home-based or Off-site
There are a variety of issues that support both sides of the off-site vs. home-based decision business owners must make. Often it is obvious - a no-brainer, if you will. But just as frequently, a lot of thought, discussion and pencil-to-paper time are devoted to coming to the right conclusion.
HOME-BASED
There are a variety of easy-to-capture reasons for wanting to work at home:
• Location, location, location – the most convenient work address around!
• Travel time – a few steps and...
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