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How To Write Classified Ads That Make Money by Dean Phillips If written correctly, classified ads can be a very effective way to make money and build your business. That's the key, they have to be written correctly. A poorly written classified ad will do nothing more than waste your hard-earned money!In this article, I'm going show you the proper way to write a classified ad--the kind that Will make money!Here's the secret: You MUST write every single classified ad using the following...
•Google's Wonderland: Trouble In Paradise?
Google's Wonderland: Trouble In Paradise? by Dean PhillipsThe fairy tale existance of Google is starting to experience shockwaves.So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of click fraud, suggesting that since it's the market leader, Google should take a more proactive approach with the problem of click fraud.Until now, Google has been mostly quiet about the subject, issuing this single statement to the Securities...
•Wimpy Google And Michael Jackson: Birds Of A Feather
Wimpy Google And Michael Jackson: Birds Of A Feather by Dean Phillips Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues. Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of the...
•The Google Phenomenon: Greatest Hits Collection
The Google Phenomenon: Greatest Hits Collection by Dean Phillips As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise. Hence, in this article, instead of criticizing, I will be saluting Google and several of its many accomplishments.According to the dictionary, the definition of phenomenon is:"A remarkable development or occurrence. A marvel. "I think...
•Trinkets, Lockets And Empty Pockets
Trinkets, Lockets And Empty Pockets by Dean PhillipsIt never ceases to amaze me how many people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Even more amazing is how many people try to conduct business online without any money.The other day, I received an e-mail from a woman named Nadia inquiring about my E-mail Consultation Service.In her e-mail, she explained she had "empty pockets" and couldn't afford...
•Google AdWords: Like Playing The Lottery
Google AdWords: Like Playing The Lottery by Dean Phillips A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of "pennies from heaven" makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.I see that same kind of passion and unrealistic dreaming among...
•The Lost Art Of Fundamental Copywriting
The Lost Art Of Fundamental Copywriting by Dean Phillips What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!I'll let you in on a little secret. If...
•Michael Jackson, Classic Marketing Blunders And Your Wallet!
Michael Jackson, Classic Marketing Blunders And Your Wallet! by Dean PhillipsYou couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I haven't seen a child that talented, that gifted, that dynamic, that...
•The Man With The "Grasshopper Mind"
The Man With The "Grasshopper Mind" by Dean PhillipsThe title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important! However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly...
•Google, Yahoo!, Pandora's Box And The Lottery
Google, Yahoo!, Pandora's Box And The Lottery by Dean PhillipsIn the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter.The aforementioned search engine and directory are the two biggest players in the multi billion dollar pay-for-search industry.Our stubborn and foolish...
•The Truth About Overture's Pay-Per-Click Program
The Truth About Overture's Pay-Per-Click Program by Dean PhillipsBefore Google's AdWords, Overture was the preeminent pay-per-click program. It's still a monolith in its own right that deserves a closer look.Overture's pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I'm just going to be talking about Precision Match.Precision Match (formerly Pay-For-Performance Search). According to...
•SEO: The Good, The Bad And The Ugly
SEO: The Good, The Bad And The Ugly by Dean PhillipsI seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.The aforementioned article was also bestowed the title of, "Worst SEO Article Ever" by someone on the forum.Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason,...
•Pay-Per-Click Fraud Exposed--Part II
Pay-Per-Click Fraud Exposed--Part II by Dean PhillipsAccording to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion. "I factor it in as a cost of doing business." Can you believe that? In other words, he's saying, I know the pay-per-click companies are stealing my money, but it's okay,...
•Google Zombies Need To Wake Up
Google Zombies Need To Wake Up by Dean PhillipsOver the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.Now even though I appreciate your e-mails and...
•Pay-Per-Click Search Engines: A Really Bad Investment
Pay-Per-Click Search Engines: A Really Bad Investment by Dean PhillipsWhat was once such a good thing is now a rip-off and a sham!I'm talking about pay-per-click search engines, and how they've become a really bad investment!There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud. A few years back, you could get popular keywords at a halfway decent bid price. Nowadays, even moderately popular keywords are ridiculously...
•Arrogant Overture Placing Greed Ahead Of Their Customers Needs
Arrogant Overture Placing Greed Ahead Of Their Customers Needs by Dean PhillipsAccording to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer." Hmmmmmmmm...very interesting definition--especially that part about "a new relationship."I think pay-per-click giant Overture should look up the definition of their own company name, because they...
•The Truth About Search Engines: Playing A Game You Can't Win
The Truth About Search Engines: Playing A Game You Can't Win by Dean Phillips If you go strictly by the numbers, Yahoo, MSN and Google are the "Big 3" of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that's a subject for another day. The point is, out of all those millions and millions of pages, there's room for only a very few websites at the top of the results pages.That...
•The Secret To Writing Great Headlines
The Secret To Writing Great Headlines by Dean PhillipsJust changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful--and that important!An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for...
•Google's Trap, DMOZ's Nap, And Yahoo!'s Crap
Google's Trap, DMOZ's Nap, And Yahoo!'s Crap by Dean PhillipsOn November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates in the very same way that names are given to hurricanes, and this one became known as "Florida". In a nutshell, a vast number of pages, many of which had ranked at or...
•Pay-Per-Call Advertising: Is It The Next Big Thing?
Pay-Per-Call Advertising: Is It The Next Big Thing? by Dean Phillips Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Advertising developers are pushing a new type of paid search ad dubbed "pay-per-call." The technology for pay-per-call was actually introduced in April by Ingenio, a San Francisco-based company that develops technology for delivering online ads. Five-year-old, privately held Ingenio has 90 employees and expects...
• 10 Secrets To Improving Your Website's Conversion Ratio
10 Secrets To Improving Your Website's Conversion Ratio by Dean Phillips According to the so-called experts, a decent conversion ratio is right around one percent. In other words, one out of every one hundred visitors to your website converts to a sale.Personally, I think you should ignore what the experts say, and strive to achieve as high a conversion ratio as possible. You should never be satisfied. You should always be looking for ways to improve your conversion ratio. My website...
•Pay-Per-Click Fraud Exposed
Pay-Per-Click Fraud Exposed by Dean Phillips Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?That's called click fraud and it's a major problem among all of the pay-per-click search engines.Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others. A fraudulent...
•The Truth About The Fallacy Of "7"
The Truth About The Fallacy Of "7" by Dean PhillipsTed Nicholas is a marketer with a proven track record. He has opened, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well-known and respected leader in the information marketing business. Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use...
•The Truth About Traffic Exchange Programs and Guaranteed Traffic
The Truth About Traffic Exchange Programs and Guaranteed Traffic by Dean PhillipsIt's about time someone let the cat out of the bag, regarding traffic exchange programs and guaranteed traffic. I wasn't seeing the truth being written about the subject anywhere, so I decided to take it upon myself to reveal the truth about these programs. In a nutshell, they don't work. How do I know? Because I tested them. I tested them good and I tested them fairly. While I wasn't really surprised at the...
•Computer-Virus Writer's: A Few Bats In The Belfry?
Computer-Virus Writer's: A Few Bats In The Belfry? by Dean Phillips"Male. Obsessed with computers. Lacking a girlfriend. Aged 14 to 34. Capable of creating chaos worldwide." The above description is the profile of the average computer-virus writer, according to Jan Hruska, the chief executive of British-based Sophos PLC, the world's fourth-largest anti-virus solutions provider. "They have a chronic lack of girlfriends, are usually socially inadequate and are drawn compulsively to write...
•Switchboard.com: The King Of Great Local Search
Switchboard.com: The King Of Great Local Search by Dean Phillips Forget about local search with Google, Yahoo! or MSN. They don't have a clue. When it comes to great local search, Switchboard.com is king!And no matter how hard Google, Yahoo! and MSN try, when it comes to local search, they'll never even be in the same league as Switchboard, because Switchboard.com gets it. Local search is what Switchboard does better than any other search engine or directory on the planet--period!You won't...
•Mamma.com: A Great Alternative To Google And Yahoo!
Mamma.com: A Great Alternative To Google And Yahoo! by Dean Phillips In keeping with a promise I made to my readers, here's another great alternative to Google and Yahoo!: Say hello to Mamma.com! Mamma.com is a metasearch search engine. A metasearch search engine actually compiles search results from a variety of sources. When you enter a query at Mamma.com, you actually submit your query to the top search engines on the Internet, and then merge the results eliminating any duplicates. It...
•E-mail SPAM: What's The Big Deal?
E-mail SPAM: What's The Big Deal? by Dean PhillipsIt absolutely amazes me how many people over-react to receiving e-mail SPAM. What is this obsession...this preoccupation with SPAM? Where are our priorities? When it comes to SPAM, many of us are ready to support the severest anti-SPAM legislation. Yes, we want to lock up all the spammers and throw away the key! Haven't we learned by now that inviting the government to get involved with anything is a recipe for disaster?I personally receive a...
•Azoos Search Engine: An Unbiased Review
Azoos Search Engine: An Unbiased Review by Dean PhillipsSomeone sent me the following e-mail today:"Your site is missing from Azoos.Com's Internet search engine! To submit it, simply click the *ADD URL* button found at www.azoos.com. As one of the Internet's 20 most visited unique search engine databases, Azoos offers sites like yours valuable traffic that only your competition is enjoying! Submitting your site to Azoos takes only ONE minute and GUARANTEES INCLUSION .... TODAY!Thousands of...
•DMOZ: Rotten To The Core
DMOZ: Rotten To The Core by Dean PhillipsI knew things were bad at DMOZ. But I guess I didn't realize how bad, until I started eavesdropping on a few forums, and reading the avalanche of e-mails I received on the subject.When it takes up to two years to get a web site listed, there's a serious problem. When perfectly qualified web sites are rejected for no other reason than the fact the editor considers them serious competition to his or her own site, there's a serious problem.When you...
•Search.com--The Best Kept Secret On The Internet
Search.com--The Best Kept Secret On The Internet by Dean PhillipsA Dean Phillips fan (her words, not mine) wrote me an e-mail asking, if I hate Google, DMOZ and Yahoo! so much, why don't I recommend an alternative search engine? I had to laugh, because I've been receiving a lot of those types of e-mails lately.However, to set the record straight, I don't hate Google, DMOZ and Yahoo!. I really don't. Hate is such a ridiculous waste of energy. I do have problems with the way they conduct...
•How To Write Super-Effective Ads and Sales Letters!
How To Write Super-Effective Ads and Sales Letters! by Dean Phillips "The more things change, the more they stay the same". That old saying couldn't be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology have changed, but people haven't. At least, not the way we react to an effective advertisement. When writing an ad or sales letter, there are two critical points you must NEVER,...
•Don't Use FFA's To Build Your Newsletter Subscriber List
Don't Use FFA's To Build Your Newsletter Subscriber List by Dean Phillips For those of you who aren't familiar with the term, The initials FFA stand for "FREE For All" and my advice would be don't waste your time! FFA's DON'T WORK! FFA sites are directories where anyone can place their ad for free. And that's exactly what you get--a zillion people posting free ads.When you post your ad on an FFA directory or site, here's what will happen. You'll immediately get back in response to your ad a...
•Take The Path Of Least Resistance To Success
Take The Path Of Least Resistance To Success by Dean PhillipsIt's been said time and again that 95 percent of all online businesses fail. I don't know how accurate that statement is, but if it's anywhere close to the truth, I know the reason why. Besides being woefully unprepared and under-financed, too many online businesses try to reinvent the wheel. In other words, instead of applying sound, proven advertising and marketing principles, most online businesses never even bother to learn the...
•Give People What They Want And Watch Your Profits Soar!
Give People What They Want And Watch Your Profits Soar! by Dean PhillipsDo you know why the majority of people use the Internet? The majority of people use the Internet to do some type of research. In other words, to read. Now, how can you use this knowledge to your advantage? Simple. Give people what they want! Provide plenty of good, quality, free content on your website and refresh it regularly. What's free content? Well, free content can take on many forms, from e-books to free advice...
•Do You And Your Website Have Credibility?
Do You And Your Website Have Credibility? by Dean Phillips I recently received an unsolicited e-mail from some company offering me their search engine optimization services for $199. Even though I had absolutely no interest in the offer, just out of curiosity, I tried clicking on the URL they provided in their e-mail. The URL didn't work, so I decided to check out this company with the various search engines. Incredibly, they were nowhere to be found! I couldn't find them on Google, Yahoo,...
•Spyware: What It Is and How to Combat It
Spyware: What It Is and How to Combat It by Dean PhillipsSpyware is software or hardware installed on a computer without the user's knowledge which gathers information about that user for later retrieval by whomever controls the spyware. Spyware can be broken down into two different categories, surveillance spyware and advertising spyware. Surveillance software includes key loggers, screen capture devices, and trojans. These would be used by corporations, private detectives, law enforcement,...
•Proper E-mail Etiquette--Part II
Proper E-mail Etiquette--Part II by Dean PhillipsE-mail messages often contain abbreviations and acronyms in an attempt to save time, shorten messages or conserve bandwidth. Here are some common ones and their meanings:BFN--bye for nowBTW--by the wayCUA--commonly used acronyms, common user accessFAQ--frequently asked questionFUD--(spreading) fear, uncertainty and disinformationFWIW--for what it's worthFYI--for your informationGR&D--grinning, running and duckingHTH--hope this helpsIAE--in any...
•Proper E-mail Etiquette--Part I
Proper E-mail Etiquette--Part I by Dean PhillipsThis article explains how to send effective e-mail replies. It also discusses why proper e-mail etiquette is necessary, and lists e-mail etiquette rules:1. Always, Always, Always use a greeting.Whatever happened to good old fashion courtesy and manners? For whatever reason, people just aren't as nice or considerate nowadays as they used to be.For instance, I'm always amazed how many e-mails I receive that don't contain a single "hi," "hello,"...
•How To Seduce A Woman The Right Way
How To Seduce A Woman The Right Way
by: Dean Phillips
Gentlemen, if you really want to seduce a woman the right way, you have to make everything revolve around her. Everything!
The seduction starts long before you get into bed together. It starts with your approach. Get rid of the corny lines and any false pretenses. Women aren't stupid. (they're actually smarter than us, guys) and they can smell a phoney a mile away.
Simply make sure you're well groomed and smell nice, then just talk to...
•Like A One-Eyed Cat Peeping In A Seafood Store
Like A One-Eyed Cat Peeping In A Seafood Store
by: Dean Phillips
Want to be successful in whatever it is you choose to do? Then you need to be focused--just "like a one-eyed cat peeping in a seafood store!"
Guess what that old one-eyed cat see's, when it's peeping in that seafood store? Seafood--that's it! No people, no traffic--just seafood! Now that's what you call "laser-like focus!"
And "lack of focus" is the main reason why most people don't succeed. They don't have that...
•Success: Can't Achieve It By Yourself? Pay A Professional!
Success: Can't Achieve It By Yourself? Pay A Professional!
by: Dean Phillips
So many people go through the motions of trying to achieve success. But just going through the motions doesn't work. And while you may fool a few people for a little while, you can't fool yourself. If you truly want to be successful and can't achieve success by yourself, do the smart thing and pay a professional to help you.
It's unbelievable how many people will spend money on the most frivolous of things, but...
•The Amazing 3-Step Formula To Success!
The Amazing 3-Step Formula To Success!
by: Dean Phillips
Believe it or not, there is a special 3-step formula that makes people successful.
Unfortunately, you can't buy the formula. But if you could, it would be hotter than reality television shows!
So, what is this amazing 3-step formula I'm talking about?
Okay. Here it is:
1. Have a goal.
2. Do what you love.
3. Have relentless desire and determination.
That's it. That's the formula.
Now don't be fooled by the simplicity...
•How To Get Free Publicity For Your Home Business
How To Get Free Publicity For Your Home Business
by: Dean Phillips
Did you know you can get free newspaper and television advertising for your home business? How? Just pick up the telephone and call your local media and tell them all about your home business. If they think your home business is interesting enough, they'll come out and interview you, and just like that--free publicity!
You might not know it, but this occurs much more often than you realize. Why? Because the media loves...
•7 Ways To Get Financing For Your Home Business
7 Ways To Get Financing For Your Home Business
by: Dean Phillips
Thinking about starting a home business? Do you already own a home business but need cash? Perhaps you can qualify for a small business loan.
However, before you attempt to borrow any money, you first have to figure out how much money you need. The easiest way to do this is by putting together a business plan. A good business plan is critical to your business success.
It can be a simple one page outline or it can be many...
•3 Steps To Home Business Success
3 Steps To Home Business Success
by: Dean Phillips
If you own a home business, there are 3 things you absolutely, positively must have, if you want to be successful:
1. You must have a guru or mentor:
If you aren't proficient in Internet marketing, website design and copywiting--and most people aren't, do the smart thing and seek out an Internet marketing expert to help you. This can be a huge financial advantage for you, because 90 percent of those individuals coming online don't have a...
•Mail Order: A Great Home Business Idea
Mail Order: A Great Home Business Idea
by: Dean Phillips
While the world continues to go catatonic over the Internet and its endless possibilities, there's another industry quietly going about its business, racking up billions of dollars in profits, year after profitable year after profitable year. What industry is that? It's the mail order industry.
Yes, long before the birth and explosion of the Internet, mail order shopping was a hugely popular and preferred method of doing...
•Home Business Legalities And Tax Advantages
Home Business Legalities And Tax Advantages
by: Dean Phillips
Even if you work out of your home, most cities and/or counties require you to have a business license and/or permit. Check with your local government municipalities to find out what the requirements are for where you live. Depending on where you live, you should be able to get this information from your local courthouse or townhall.
Zoning may also be an issue. Municipal ordinances can be very restrictive about what types of...
•How To Make Money With Your Own Home Based Business Niche
How To Make Money With Your Own Home Based Business Niche
by: Dean Phillips
Want to know how to make money with your own home based business niche?
First of all, forget about what everybody else is doing. Forget about what everybody else is saying. Forget about what everybody else is selling. Who cares? From this moment on, none of that has anything to do with you. I'm going to show you how to make money with your own home based business, by sneaking in the back door. In other words, by...
•How To Make A Lot Of Money On The Internet Doing Nothing
How To Make A Lot Of Money On The Internet Doing Nothing
by: Dean Phillips
"You can make a lot of money on the Internet doing nothing!" That's the number one Internet marketing myth.
It's an urban legend, of course. But yet, that ideaology is still pervasive on the Internet.
So, I'm here to give it to you straight. Yes, you can make a lot of money on the Internet. But you first have to take the time necessary to educate yourself on Internet marketing. And after you do that, you have to...
•Internet Marketing: Are You Penny Wise And Dollar Foolish?
Internet Marketing: Are You Penny Wise And Dollar Foolish?
by: Dean Phillips
It never ceases to amaze me how many people set-up a web site, without any type of plan or clue about how to promote it--how to write a sales letter--how to write an ad--nothing! Fact is, nowadays, anyone can have a web site. But once you get one, then what? How are you going to make money with it?
If you don't know what you're doing, then do the smart thing and consult with an Internet marketing expert.
What?...
•Incredibly Bad Articles Will Kill Your Credibility
Incredibly Bad Articles Will Kill Your Credibility
by: Dean Phillips
I've noticed a disturbing trend recently of articles suggesting that people write articles to send traffic to their websites, and enhance their credibility. In theory, the more articles you write, the more traffic you'll receive, the more credibility you'll have, the more sales you'll make.
It's an interesting theory. However, what those articles fail to mention is that your writing needs to be of a certain quality. And...
•Tread Softly When Dispensing Unsolicited Advice
Tread Softly When Dispensing Unsolicited Advice
by: Dean Phillips
I recently received an e-mail from an Internet marketing colleague. Actually, it was a series of e-mails. Everything started out pleasantly enough, he initially e-mailed me to tell me that he clicked on my ClickBank payment link and it wasn't working properly, which I appreciated and thanked him for.
But it didn't end there. He immediately bombarded me with a slew of e-mails offering me various tips and suggestions. None of...
•Scammers Use Better Business Bureau Name To Commit Scams
Scammers Use Better Business Bureau Name To Commit Scams
by: Dean Phillips
The Better Business Bureau recently issued a national alert to warn consumers and businesses about two questionable operations that are falsely using the BBB name to scam victims.
One business is perpetrating an advance fee loan scam that targets consumers and businesses with poor credit records. It has provided as a reference fictitious BBB phone numbers that are answered by representatives who falsely claim to be...
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