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A fresh environmental issue survey from CNN/Opinion Research finds that a majority of Americans believe that the economy should take precedence over the environment. It wasnt by a huge number a little more than half (51%) picked economy: and slightly less than half (45%) picked "environment." The margin of error was 3%.
Pollsters love this question and they've been asking variations of it for decades. Here is how the question was worded this time around, in this particular...
Protect Georgia Children from Mercury Poisoning from Fish!
Electric utilities have applied for the permits they need to build new coal burning power plants in south Georgia, and local families have every reason to be concerned. Already, we live with the pollution from the plants we have: There are government warnings about the consequences of eating too many fish, too often.
If the new power plants are built, it will make a bad situation worse. Coal burning power plants produce many different kinds of pollution, but mercury is the most dangerous...
Sorry Charlie: Average Advocacy Fails the Tuna
Remember Charlie the Tuna? If you haven't seen him on the air in while, it's probably because he was caught and eaten long ago. Overfishing has decimated the Atlantic bluefin tuna. Populations are shrinking fast. Stricter international regulations to prevent overfishing are long overdue.
At the urging of Oceans Conservancy and Oceana, and allied groups, the United States recently proposed stricter protections for the Atlantic Bluefin to the United Nations negotiators. Sadly, the U.S. didn't...
Environmental Awareness: Encouragement vs. Education
"I can do small things every day that will make an impact on water pollution."
It's such a simple statement, and it's true. So why is it so hard to send a message -- over the airwaves, online, or in print -- that actually evokes that reaction? Unfortunately, many environmental messages accidentally evoke an entirely different reaction, instead:
"It is hard to believe that the actions of one person can really contribute to lessening water pollution."
I pulled those quotes from test...
The Environmental "Awareness" Paradox
Let's take a fresh look at a couple of tired old sayings you've probably heard a million times, and examine what they mean when comes to raising environmental awareness and encouraging everyday citizens to do their part to preserve the planet for future generations.
Here's the first: "Which comes first, the chicken or the egg?" In our world, this classic dilemma could be rephrased as "Which comes first, environmental awareness or environmental action?" You could be forgiven for answering...
Five Environmental Message Mistakes - And How to Fix Them
You've heard the phrase "look before you leap." But what does that mean when it comes to environmental writing and communications?
First, an urban legend about what can happen if you don't look before you leap. Enjoying healthy sales of its Nova automobile in the U.S., Chevrolet introduced it to Latin America -- where it bombed. As it turned out, "no va" -- means "no go" in Spanish, and the name was turning potential customers away.
Environmental insiders make mistakes like this all the...
Save the World: Pick the Right Email Tool
If you help run a nature center, land trust, hunting club, or local river protection group, you've probably wondered how to best keep in touch with your members. After all, they won't come to an event, donate to support your work, or write that elected official unless they hear about it from you first!
A few times a year, I have the opportunity to survey the memberships of organizations like this and the answer is always the same: email. They like your paper newsletter, they visit your...
A Tale of Two Commemorations
You probably don't know that February 3 is World Wetlands Day -- a day of proclamations, press releases, ceremonies, festivals, newsletter articles, and t-shirts all clamoring to raise awareness about the vital role of these vital habitats.
World Wetlands Day is just one of many well-meaning efforts to create a commemorative occasion to call attention to some particular environmental topic. Here in the United States, World Wetlands Day shares the calendar with annual events such Earth Hour,...
Two Tools to Spread the Word for Your Good Cause
Pop quiz: What are the top two news outlets on the Internet today? Well, according to the web traffic monitoring service Comscore, they are Yahoo! News and Google News. Traditional news sites like CNN.com and various New York Times properties come in a distant third -- and lower.
That's right -- the top two news sites on the Internet don't employ a single reporter. They simply collect stories and press releases from around the Internet and make it easy to scan or search them.
That's a...
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