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"A desire can overcome all objections and obstacles." -Anonymous
You'll always get objections. Let's face it. You may have the world's best service, the best product available in your category or industry, but no matter what you do, no matter how good you are, you're always going to have to deal with objections.
What's the nature of objections, anyway? I believe most people simply have limiting beliefs of some sort; old conditioning that often keeps them from succeeding. It may be fear of...
•Put your marketing on Autopilot
Would you be surprised if I told you I've actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don't have a full practice, or at least not consistently. WHY?
The reason is simple. They don't market consistently. What usually happens to most self-employed professionals is they get caught up in the everyday of...
•Become The ONE With The Flashlight In A Dark Cave (You'll Never Be Without Clients)
Become The ONE With The Flashlight In A Dark Cave (You'll Never Be Without Clients) While the media is searching out anything to create panic in the eyes of consumers, I want you to think about your own life. When you went to the mall last time, was it empty? What about popular restaurants? Could you hear crickets chirping? Personally, everywhere I go, I'm still waiting in line, I still wait ten minutes for a table, and I'm seeing people STILL buying a lot. In fact, to put it in...
•Patience and Perseverance Are Essential Ingredients to BIGTIME Success
"The day you plant the seed is NOT the day you eat the fruit. Don't worry, don't get frustrated, be persistent. It's on its way to you." That's a thought that always stays with me in taking my business (or one of my clients' businesses) to the very next level. Thing is, we're conditioned through the media that everything is supposed to happen miraculously quickly in our lives:
"Thinner thighs in 30 days"
"Quit smoking in 2 hours"
"Build your list to 30,000 people in 4 months"
"Sell...
•Think Like an Instant Billionaire
In sifting through emails from a recent R&D survey I launched, I read the responses, and honestly, I wanted to cry. Don't get me wrong. It's not that I haven't been aware that most solopreneurs have very low expectations of what could be made in self-employment (I've been at this for almost 9 years after all!), but I just didn't know how LOW. Until I got the responses to the following question: "What is the most amount of money you see yourself making as a self-employed person?" Not just...
•The 'Perception of 1ncrease' Gets You More Clients
QUOTE: "People will go where they are given 1ncrease" - Napoleon Hill
Too many solo-entrepreneurs, especially women, tend to downplay their successes. They either don't stop long enough to see how much they've actually accomplished, or they're too shy to share with others how well things are going, for fear of bragging. And yes, bragging is annoying because it's usually done with the purpose of making others feel inferior. This is NOT what I'm talking about today. We're talking about sharing...
•Authentic Marketing (And Success) Require You to Look Within
Authentic Marketing (And Success) Require You to Look Within Let's face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It's not like working for a corporation where you don't really control the outcome of the business unless you're at the top. Who you and I "are" as people literally affects our businesses, every day, every minute, every second, with every breath.
Knowing that the "inner" is directly reflected in the "outer," it's especially so...
•It ALL Has To Match If You Want To Create The Ideal Business
There are some solo-entrepreneurs that market 'til they're blue in the face, and STILL don't attract ideal, high-paying clients. They're seemingly doing all the "right things": they've got marketing materials, marketing plans, they're speaking, networking, etc. and yet producing no real results. Yes, they have some clients. Yes, they're making their bills. But they're not seeing the kind of success they so desperately want. (Are you one of those?)
You might be wondering, "What is going on?...
•The ONE Self-Sabotaging Thing You Do Every Day That Keeps You From Making 7-Figures In Your Business
QUOTE: "Most people confuse wishing and wanting with pursuing. You must place your trust in ACTION." - Price Pritchett
I've been hearing this one question a lot recently: "Fabienne, what did you actually DO to multiply your income so quickly? How did you get to a million and can I do it too?" Well, the answer is "Yes, you can do it too" and it's important to realize that it comes down to several different things: Authentic and compelling marketing, systems for everything, a team, different...
•Figure out Why You're REALLY in Business and Client Attraction Becomes Big-time Easy
QUOTE: "Living your best life is to find out what your calling is. Your real job on Earth is to find out what you were meant to be doing and to find a way to do that thing." -Oprah Winfrey
For years, I'd wondered what my life purpose was, what my calling was, especially in business. I've always known that I was good at marketing, but I also knew I was here for something bigger than I could dream, yet I couldn't figure out what that was. I'll admit I had a sometimes painful upbringing and...
•When Playing BIG, Old Stuff Will Come Up
Many people have massive doubt about their ability to do something really big in this world, including myself up until very recently. They wonder whether they have what it takes or whether they're "good enough." And last week, we talked about taking the great leap of faith, really expanding our vision of what's possible for our business, for our clients and for ourselves, and 'Going BIG or Going HOME'.
Now... that's all well and good, but what about ALL the emotions that arise when you take a...
•Make A Decision And "The Way" Will Show Up
I've discovered something really interesting in terms of human behavior over the last 3 years. I'm shocked to notice how often people stop themselves by using excuses for not doing something in their business, and in their lives. The thing is, they're not even aware of it. Here's what I mean... People SAY they want something very badly, that they want a change, and theoretically, that they'd do anything to get it.
But when the rubber meets the road, it's a totally different story. For many,...
•To Market or Not To Market: The Double-Edged Sword of Self-Promotion
Have you ever felt strange about marketing your services for fear of people thinking you weren't successful enough or good enough at what you do? I was reading a transcript of marketer Dan Kennedy's Coaching and Consulting Business Boot Camp this past week at the beach and I came across a section about the fine line between the need for marketing and not wanting to look like you NEED business.
It struck a cord with me because I remember being stumped a few years ago, when a photographer I met...
•Clients Want Easy Shortcuts
I'm convinced that everyone's really just looking for a shortcut. Over the last 9 years of working with clients privately and in groups, the more I offer my products and services, the clearer I am that we all just want an easier way out. Well, not because we're lazy; it's more that we're completely overwhelmed.
Half the time, I feel like I'm drinking from an information fire hose. If you're anything like me, you're bombarded, and I literally mean bombarded by information, all day long....
•Make Your Initial Offer Irresistible and You'll Have To Start Fighting Off New Clients
Pulling clients in is not only more fun than pushing hard to "get" clients, it's MUCH easier. Who wouldn't rather have clients call them instead of pounding the pavement? The concept is a no-brainer to grasp, but very few solo-entrepreneurs actually do anything about it. Most are wandering aimlessly, just waiting for clients to come to them, but with little strategy involved. That's when creating PULL marketing systems comes into play.
There are 3 powerful "PULLING-them-in" marketing...
•It Ain't Over Til It's Over (Especially When You're Closing The Sale)
It Ain't Over Til It's Over (Especially When You're Closing The Sale) The quote, "The opera ain't over until the fat lady sings" originated with San Antonio sports broadcaster Dan Cook during a television newscast in April 1978. He coined the famous phrase after the first basketball game between the San Antonio Spurs and the Washington Bullets during the 1977-78 National Basketball Association playoffs, to illustrate that while the Spurs had won once, the series was not over yet.
And it's...
•To Turn More Prospects Into Paying Clients, You Must Motivate Them!
When talking about their business, most solo-preneurs make the mistake of describing exactly what they do, in boring detail. "My company has been in business for X number of years and we use the newest technology systems. We use a complicated series of... blah blah blah." Many coaches and consultants talk about coaching ad nauseam, "What is coaching, are you coachable, what is your coachability index, who is the coach, blah blah blah".
I know, because I did it too in the beginning and it...
•NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients)
NEVER Answer The ONE Question Prospects Always Ask (If You Want Clients) One of the best things to do to quickly establish credibility, get massive exposure, and attract new clients, is speaking. Hands down. Whether you organize your own seminars on a regular basis to continually fill the pipeline (the way I did for years), or get booked for talks to "pre-formed" groups like associations, it works like a charmprovided you give very good info.
If you deliver the talk properly, there's...
•You MUST Say Yes To The Business (And In-come) Within Your Reach
You MUST Say Yes To The Business (And In-come) Within Your Reach QUOTE: "The torment of precautions often exceeds the dangers to be avoided. It is sometimes better to abandon one's self to destiny." - Napoleon Bonaparte
Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? I've curiously observed this within the last couple...
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