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If you are the VP of Marketing, the Director of Marketing, or the marketing manager for a large franchise organization, let me just say that I know your pain. From my experience working with franchisor organizations, the biggest potential source of pain for internal marketing gurus like you also happens to be potentially your biggest leverage point for improving sales: the relationships you have with your franchisees.
The value of strong franchisor-franchisee relationships cannot be...
Dentist Marketing Options: 5 Easy Ways To Increase Revenues
For most dentists, developing a marketing plan is one of those tasks they continually keep on the back burner. Most dentists are concerned they do not have a large enough marketing budget or are concerned that they lack the required marketing knowledge to create a solid plan. The typical result of such inaction is that their marketing efforts get perpetually stalled, and they end up doing more of the same (which usually limited to placing a local yellow pages ad, if that). This leads to...
Hair & Beauty Salon Business Plan: 5 Tips For Attracting New Customers
Hair and beauty salon owners who want to grow their businesses know that having a strong business plan is a first step toward their goals. And, any good business plan incorporates a marketing and advertising strategy that is specifically designed to attract new customers.
Here are 5 tips for attracting new customers to your hair and beauty salon business:
1. Develop a special coupon or promotion for your new customers:
Consider what it would take to motivate you to change your buying...
New Homeowner Lists: 5 Tips For Generating Cash For Your Business
Spending precious advertising dollars on a mass advertising campaign to promote ones neighborhood business is too risky a prospect for most business owners. Many owners just do not have the budget for a large ad campaign. Moreover, most do not even have the faintest idea where to start in setting up a direct mail campaign. Without being a marketing specialist, it is difficult to know whether one is getting a rate on postage, how to get access to a high-quality mailing list, or whether the...
5 Tips For Small Business Consulting: Franchise Marketing Made Easy
If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.
The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization. Improved cost-effectiveness can be achieved by implementing better marketing systems. Such systems need to be designed to...
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