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Private label articles are articles that you are free to do with as you like - add your name to them, re-write them, claim them as your own. Many websites today are promoting PLR or private label rights articles and e-books but unless you know how to use them you could do more harm than good.
Private Label Articles and Duplicate Content
If you have done any research into search engine optimization then one of the things you will have probably seen is the warnings regarding duplicate...
Using Ebooks In Your Internet Marketing Strategy
Ebooks, or downloadable books are often used in internet marketing circles as a means of promoting a website, building a mailing list or earning money.
What is an Ebook and How Do You Create One?
Ebooks are usually fairly short books that are able to be immediately downloaded from the internet as opposed to having to purchase a hard copy. These books are usually offered in PDF format which can be opened using Adobe PDF reader or Adobe Acrobat.
The first step in creating your ebook is to...
The Importance of Good Keyword Research
Keyword research is often mentioned on the internet but what is it, how do you do it and why should you?
What is Keyword Research and Optimization?
When people are looking for something on the internet they will generally do this by using keywords. Keywords may be typed into Google, YouTube or Facebook search but no matter what you are looking for you will need to use these words.
Keyword research helps the internet marketer (or potential internet marketer) know what keyword terms people...
How to Make People Buy
You have what you consider to be a great website up but for some reason people just aren't buying? In order to make people buy you often need to push some emotional buttons that will help them decide that your product is exactly what they need.
Making People Buy Means Showing Them What Will Happen if They Don't
One of the things you should think about when crafting sales copy is what will happen if people don't buy your product? Think about what problem they are currently facing that they...
Internet Marketing - The Truth You May Not Want To Hear
I am going to be brutally honest with you ... no promises, no bs ... just plain simple truth. When it comes to marketing your small business, you really need to stop believing what all the "top internet marketers" tell you to do and start educating yourself.
Promoting and running a small business is NOT easy ... it's a lot more difficult than you can imagine. Sure there are businesses that start up and take off within a few months, but those are very few and far between. For the average...
An Introduction to Affiliate Marketing
Affiliate marketing can be one of the easiest ways to make money online - it means that you do not need to keep your own products, accept payments or handle many of the other functions associated with running your own business.
What is Affiliate Marketing?
Affiliate marketing is an online business model whereby you market a particular company and when someone you refer purchases something from their website you receive a commission. There are also other types of affiliate programs whereby...
Protecting Yourself Online - The Basics of Internet Security
Internet security, or how to keep safe while online, is an important consideration for anyone who spends a reasonable amount of time on the internet. Are you taking the necessary precautions to protect yourself online and do you know what to do if people do attempt to attack you?
What Types of Attack Can You Come Under Online?
There are several different ways in which people may try to attack you online and that you need to be aware of.
Firstly, harmful software usually known as viruses,...
Social Media Marketing Tips
Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing comments, posting their own content or making friends online. If you are still new to social media and need a few marketing tips, read on:
Use as Many Social Media...
The Painful Truth About Getting Your Website To The Top Of The Search Engines
"How do I get my website to come up on top of the search engines?" - That is one of the most frequently asked questions I get asked by clients.
The truth is, it's not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to do the same - to come up in the first spot (or on the first page).
In reality there are only 2 ways you can come up on top:
1. Set up a pay per click advertising campaign, such as Google Adwords
2. Optimise...
How to Use Twitter to Promote Your Business
Do you tweet? Twitter is a social media marketing tool that has gained a lot of popularity over the last year or so and is being used by thousands to promote their online businesses as well as to keep in touch with friends and family. If you are not yet using Twitter to promote your business then you really should look into it.
What is Twitter?
Twitter is a social media website that allows users to enter short, 140 character updates on their profile page and then others can follow these...
Fun Activities for Kids - Birthday Craft Activities
Planning your child's birthday party doesn't have to be stressful. Here are some great ideas for his/her birthday celebration. It's amazing how much fun one can have with just a few simple ingredients.
Spider Snacks Age suitability: 2+ You will need (per spider): two cheese biscuits, a spoonful of cream cheese, 8 Twiglets or chipsticks, two sultanas
A fun way to eat a birthday tea - your kids can prepare their own! Take two round cheese biscuits and, using a dollop of cream cheese, sandwich...
Fun Activities for Kids - Out in The Garden
To get your kids away from the TV and electronic games, you may need to provide them with a few ideas on games they can play. Here are some suggestions to get you started.
Leaf Warriors Age suitability: 10+ You will need: a roll of tape
This is a fantastic way of encouraging your moping older child out into the garden to do a little autumnal gardening! Firstly they will need to collect some dry fallen leaves from the grass. Carefully wrap some tape, sticky side outwards, around heads,...
Finding The Right Hosting Plan For Your Small Business
If you are the owner of a small business and are looking to expand your business online, one of the decisions you will be faced with is what webhosting company to select. Many people search for free web hosting plans without considering what it could mean for their business. Think of it this way: web hosts have to make a profit, so why are their hosting plans free? Firstly, you can be forced to support their advertisements on your pages, which will drive people away from your site. Secondly,...
Important Search Engine Optimization Tips
Search Engine Optimization remains a buzz word in the internet marketing world despite the increase in use of other internet marketing methods. Is your website effectively search engine optimized? How much website traffic do you get? Here are some pointers to help you increase your search engine traffic.
Search Engine Optimization Begins with Keywords
There are a number of aspects to search engine optimization but one of these that is important is keyword research and use. Before you even...
How to Use Facebook to Promote Your Business
Today one of the most popular ways to market any business online is using Facebook. Facebook allows you to put your business in front of thousands of people using different tools and if done properly you can establish a relationship and credibility with a large number of people who in turn will visit your website and purchase your products and services.
Facebook Marketing Begins with Your Profile
The first thing you need to look at when you start marketing on Facebook is your profile page....
Fun Activities For Kids - Craft Activities Throughout The Year
Looking to get creative and have some fun with your kids during special holidays? These fun projects will have your children laughing, giggling and remembering those very special moments. Guaranteed!
Valentine's Day
Valentine's Day Cards Age suitability: 6+ You will need: cardboard, a selection of suitable magazines and newspapers
Make the most of Valentine's Day by fashioning some eccentric and original cards. To send an anonymous card, create a message of love using cut-out letters and...
The Incredible Promotional Power of Video Marketing
Copyright (c) 2010 Ivana Katz
If pictures speak a thousand words, imagine what a video could say about your business.
Recently video has become a popular way to market a business. The main reason for this is that it can generate traffic and interest very quickly. Unfortunately some people are still afraid to use it and believe it's difficult to do. So now is a great time for you to get ahead of your competition.
One of the main advantages of video marketing is that it saves your visitors...
Fun Activities for Kids - Play-scripts - Jack and the Baked Beanstalk
Copyright (c) 2010 Ivana Katz
Pantomime Time!
Around Christmas and New Year, it's got to be pantomime time. This activity is perfect for keeping kids occupied and out of the way with their secret rehearsals. Give them all the encouragement they need to get started and make sure they know to keep things simple. Older children tend to like directing, writing scripts, sorting out costumes and props, and being the narrator. Younger children are usually best at playing the central roles. Agree on...
Using Blogs as a Free Marketing Tool for Your Business
Copyright (c) 2010 Ivana Katz
I admit I stuck my head in the sand when I first heard about Blogs. It was just too hard (so I thought) - another new technology to master and I wasn't even sure of the benefits, so I ignored them for a while.
Then I attended a marketing seminar where a whole session was devoted to Blogs - how simple they were to set up and use and what unbelievable benefits they provided for a business. And the best part - most of them are free!!!!
So what exactly is a...
Fun Activities for Kids - Kids Crafts
Copyright (c) 2010 Ivana Katz
You will notice that many of the following ideas are very open-ended tasks. Your child will be led by his or her imagination. However, remember that they will be limited by the resources that you place in front of them. At times like these, it can be useful to have your own craft-box, full of odds and ends that will prove useful for craft activities. Your craft "box of tricks" can include:
Sticky stuff:
a roll of Sellotape / masking tape glue stick, plasters,...
Fun Activities for Kids - Stretching their imagination...
Copyright (c) 2010 Ivana Katz
Creative play is important in helping your child develop their imagination, examine fact and fiction and so on. In this sub-section we will provide you with one or two ideas for encouraging free creative role-play activities and practicing their amateur acting skills with play-scripts.
Role-play
Sofa-ri!
Go on a safari from the comfort of the living-room sofa! Choose someone to be the pilot of the plane, fasten your seat belts, and fly away to distant lands....
Fun activities for kids - indoor games - all around the table - part 2
Copyright (c) 2010 Ivana Katz
Keeping your kids entertained during the holidays can be a challenge, here are some fun ideas for games you can play with your children or ones they can play with their friends.
What Am I? Age suitability: 5+ You will need: Post-It notes
Take a Post-it note for each person playing and write down a different animal on each one. Stick one note on each player's forehead, so that they cannot see what animal they are, but everyone else can. Get them to write one for...
Fun activities for kids - indoor games - all around the table - part 1
Copyright (c) 2010 Ivana Katz
Looking to entertain your children during long stretches of rainy days or whilst on holidays? Here are some fun ideas for you.
Whoops Freddy! Age suitability: 8+
One person picks a name, for example George. Each of you considers everyone you know called George - friends, relatives, neighbours, plus the likes of St George, George Clooney, George Bush, George Michael, Georgie Porgie and Curious George. Allow yourselves two minutes' thinking time while you count...
Fun activities for kids - When all you need is a little quiet
Copyright (c) 2010 Ivana Katz
With school holidays upon us, are you finding you don't have enough hours in the day to take care of everything you need to as well as keep your children occupied? Do you need a little quiet to think? Here are a few activities that may help
Silent Tattoos Age suitability: 2+
A great silent game is Tattoos. Ask your child to close their eyes and promise not to peep. You, the tattoo artist, then draw an imaginary tattoo on the palm of their hand, with your...
Photography Basics - Film Speed 101
Copyright (c) 2010 Ivana Katz
Digital and film cameras have tons of little dials, knobs and meters. If you look long enough on a camera, you can find more ways to adjust your photographs than you can count, and for most of us, more than we can process all at once. But did you know that one of the most critical decisions you can make when preparing to shoot happens before you even take your picture. It happens when you choose the speed of your "film" on your camera and applies to whether you...
Fun activities for kids - when there's a party to organise...
Copyright (c) 2010 Ivana Katz
Are you looking for some fun party games and activities for your children's birthday? Here are some ideas to get you started!
Breakfast for Goldilocks Age suitability: 3+ You will need: two teams, paper plates, porridge oats
Pass each child a paper plate and divide them into two teams. The first player on each team gets a large spoonful of dry porridge oats on her plate. She must gently blow it - as if cooling it down - on to the plate of the next player in...
Meanings of Frequently Used Terms on the Internet
Copyright (c) 2010 Ivana Katz
If you've been on the internet for a while, you've no doubt come across new words, whose meaning may have baffled you. It's difficult to keep up with the latest computer and internet lingo, but here are a few of the new commonly used terms on the internet today.
Affiliate Program This is a program where a person (an affiliate) is paid a commission to advertise a particular product, service or web site. The affiliate is given a special link to refer customers to...
How to write emails that get results
Copyright (c) 2009 Ivana Katz
This week I received at least 500 emails offering me great discounts on Viagra and just as many messages from the son in law of the late bank president of Nigeria, offering me millions of dollars. How many cases of Viagra do you think I ordered? and how many billions of dollars have I had transferred into my offshore account? Zero, zilch, zip, none!
I continue to be amazed by the number of people, who still believe they will sell loads of products/services if...
How to Start Up a Small Business
Copyright (c) 2009 Ivana Katz
The steps you take when you start up a small business are essential to your long term success. Skip some of these steps and you will feel it later. If you take due diligence and start your small business properly then you will experience the success you deserve.
Before You Start Up a Small Business Take a Personal Analysis
This is a step that many people seem to ignore or forget about but one that is really essential to whether you are going to succeed in your...
Fun Indoor Games & Activities for Kids
Copyright (c) 2009 Ivana Katz
Keeping children occupied during school holidays or when the weather is not so great can be a challenge. Here are a few fun indoor games you can play with your children, which will keep them from watching TV and prevent boredom during even the longest stretches of rainy days.
Stunt Ted
Age suitability: 4+ You will need: a selection of soft toys
This is a way of livening up play with soft toys, which can sometimes become boring to children after a while. The...
Get your own FREE salesforce by setting up an affiliate program
Copyright (c) 2009 Ivana Katz
Affiliate programs also known as reseller programs, partner programs or associate programs provide an opportunity for you to get thousands of websites driving traffic to your site and make sales for you in exchange for a commission on the resulting sales and/or leads.
The great thing about having your own affiliate program is that you don't pay your "salesforce" until they have made a sale.
You can pay your affiliates for one of the following:
1. Pay per click...
Getting to the Top of Search Engines with Pay Per Click Marketing
Copyright (c) 2009 Ivana Katz
For most small businesses, getting to the top of the Search Engines, such as Google, and Yahoo is next to impossible without using the services of a Search Engine Optimization company. Although a very worthwhile exercise, Search Engine Optimisation can be quite costly.
The GREAT news is that you can get your website to the top of search engines, using Pay Per Click advertising.
Pay per click (PPC) advertising is when an advertiser (you) pays for each qualified...
Does your website need an Extreme Makeover?
? It was Friday night and I was enjoying a quiet dinner at home, when suddenly CRACK! - part of my tooth broke off!!!!! "Damn" I thought, "Now what?"
I immediately went online to see if I could find a dentist that is open on Saturday morning. So I searched and searched. The good news was there were plenty of dentists in my area ... the bad news was that I couldn't find whether they were open on Saturdays. After looking through various websites for about an hour, I narrowed it down to three...
7 easy ways to grow and manage your customer list
In order for your business to succeed on the internet, you need to convince your visitors that you are reliable, trustworthy and that you care about them. The best way to do this is to build a relationship with them. Provide your customers with lots of valuable information and they'll never look at your competitor again!
But first things first. To start communicating with your potential customers on a regular basis, you need to know who they are. Most people are reluctant to give you more...
6 Things you can do today to drive more traffic to your website for free
Website (and business) marketing is not a one off exercise. Whether you have a brand new website or one that you've had for a while, you need to continue promoting it in order to bring you more visitors.
You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones.
The following 6 methods are simple to implement and can be done for free by you today.
1. Email Marketing
Your first step should be to send an email to your existing clients...
24 Essential Pages to include on Your Website
Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
This is your "sales" page and should provide information about what you can do for...
4 Ways to Make Money with your Website
You are most likely aware that you can earn money through your website by selling your products and/or services via an online store. But, did you know there are ways for you to easily sell other people's products without actually having to carry their stock? And the news gets even better ... you can also earn money from allowing people to advertise on your website.
If you are starting a business, but are not sure what products to sell or if you are having problems sourcing products, this...
12 Ways to Promote Your Business & Website for Free
You are very excited!! You have finally created your own website!! But the trouble is customers aren't knocking on your website door. Why? The most probable answer is that your customers don't know about your website. There is no magic Internet fairy who will knock on people's door to announce your website's arrival. The task is up to you. To get your website marketing off the ground you either need to spend time learning and doing it or spend money and get somebody else to do it.
If...
8 Tips for Designing a Great Website
8 Tips for Designing a Great Website
by: Ivana Katz
Square buttons, round buttons, flashy buttons
will they match my shoes, my handbag or my tie? Are you stuck in a maze of buttons, headings, bullets, sub-headings and colour schemes?
STOP!!!!
Take a deep breath and read some practical tips for professional looking websites.
1. Select a colour scheme and stick to it.
If your company has a logo or preferred colours on its stationery thats a good start. For those of you starting from...
How Do I Get My Business On The Internet?
How Do I Get My Business On The Internet?
by: Ivana Katz
This is one of the most frequently asked questions by small business owners. They are feeling the pressure from their customers and competitors, yet for many business people it is a daunting task, as they don't understand the whole process.
In fact, many people are even asking the question whether they should have a website. Whether you are a consultant, florist, designer, builder, architect or a doctor, consider the many advantages...
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