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In today's economy, a lot of sales forces and marketing departments have had their budgets cut. Meanwhile, they're being asked to generate more sales than last year. There's good news, though: a lot of your sales and lead generation efforts could be automated, saving you both time and money.
Here are some of the ways you could use email to create an automated lead generation machine for your organization:
1. Create A Lead Capture Form On Your Website
You probably have a "contact us" page on...
•How to Use Email As a Sales Tool
Over the past several years, email has been one of the best prospecting tools I’ve used. However, the problem with the emails that most salespeople send is that they all tend to resemble SPAM. Do away with generic sales messages and never email a brochure or marketing piece to a cold prospect.
While there are numerous times you can use email, I've found there are 4 key points in the sales process where I use it most:
1. As an introductory message
Before contacting an executive, identify 1 or...
•Why Company Newsletters Are Dead
A lot of companies have a monthly newsletter they mail or email to clients and prospects as a way of keeping in touch. Once a month, the marketing department sends an email blast out to the world, and everyone gets the same message. But does this approach actually generate leads for the sales force?
If you don't use a newsletter but think you need to have one, this article should save you a lot of wasted time. Here's the thing: newsletters are dead. In fact, recent research shows that less...
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