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Experience Branding" ? How to Survive as an Online Retailer by Jake Gorst"Are You Experienced?" asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. These days many retailers, including online retailers, are discovering that their business suffers if they do not implement an "Experience Branding" strategy. What is that?"Experience Branding" is a way to describe a method of linking an identity to a...
Keep the Content Fresh!
Keep the Content Fresh! by Jake GorstSample-Widget-Company, Inc. spent several months and and somewhere around $90,000 developing their corporate web site. When the project was completed, they celebrated with an "all-hands" meeting, a stack of pizzas, and a press release that went out on the business wire.Care was also taken to make sure that their web site ranked high in search engines and could be found in several online directories.What a surprise it was to read their web site statistics...
Is Your Web Site Really Marketable?
Is Your Web Site Really Marketable? by Jake GorstIn general, some ideas are doomed for failure from the moment of inception. For instance, the medical tonic for "stupid vision" described in the Ebert papyrus of ancient Egypt. This was a concoction of pigs tears, lead and honey that was meant to be poured down a blind mans ears. Bad idea? I should think so!In addition to bad ideas, many nations have archaic laws that are actually still in effect, even though nobody knows about them. When we...
Should I Design In-House?
Should I Design In-House? by Jake GorstWith the birth of the commercial Internet many companies realized the need to jump on the bandwagon and create a Web site. Rather than hire a design or advertising agency to create their site, they elected an employee or group of employees to go for training.In the mid-nineties these individuals would learn html programming and perhaps some basic Adobe Photoshop techniques. By the late nineties the training may have involved any handful of html...
Cartoon Animation - An Evolving Art Form
Cartoon Animation - An Evolving Art Form by Jake GorstThe past 150 years has seen tremendous strides in technological and scientific research and invention. Who would have ever imagined that men would walk on the moon or that open heart surgery could be performed with robotic assistance? Still, with all of these advances man has consistently failed in one field of research: the creation of life from inanimate material.This desire, coupled with an inborn need to find creative expression, has...
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