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•The Effectiveness of Email Marketing
Have you ever sent out an email campaign and wondered why the open rates did not live up to your expectations? How effective is email marketing really? Email marketing is considered the highest return on investment tool at a marketer's disposal. It is more cost-effective than direct-mail and there are numerous Customer Relation Management (CRM) programs available to manage your email marketing campaigns. Unfortunately, it is still not full proof. Email marketing is currently a million...

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