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Inside a cold and shadowy room sits a mysterious and unfeeling being, with eyes as dark as night and a heart that never feels love or emotion. It is angry and full of bitterness and fear. This being my friend, is your typical online marketer.
Today, many marketers are afraid to show emotion or passion for their work. Sadly, it is reflected on their websites, with each blog post, and inside every newsletter they publish. These marketers are afraid to show their true personalities and are a...
•The Secret Method For Boosting Slow Sales
Would you believe me if I told you that many times the solution to skyrocket sales on a slow selling product, is to raise the price? When I first started to market online, I didn't truly understand this concept. I used to ask myself why customers would actually want to pay more for a product. It just seemed like it was a myth straight out of bizarro world.
Of course this was before I learned about "perceived value". A higher priced product is usually perceived to have a more significant value...
•The Online Marketing Energy Vampires Are Lurking Everywhere
Several years ago I used to be partners with a very successful online marketer. This partnership was very lucrative for me, but in the end I had to break things off. While he was very successful, he spent all of his time complaining about his business or his life in general. It got to the point that I used to dread speaking to him on a daily basis. I was under the false assumption if I only talked to him once a week, then he would be more tolerable. Of course, I couldn't have been more wrong....
•The Big Four Advantages Of Online Marketing
Most people who dream about working for themselves always become intimidated at the very thought of venturing into the world of the self-employed. However, there is no loyalty or job security in the corporate world anymore. Sadly, many people are finding this out the hard way.
Which is why there is no better time to start an online home business than the present. Below you will find four of my top reasons why so many people are starting to market online.
Start-up Costs Are Minimal
This is...
•Why Your WordPress Blog Could Disappear Forever
Have you ever played a deadly game like chicken, just because you thought it was cool?
If you are using WordPress, you are needlessly engaging in this deadly game without even knowing it. Every day countless bloggers are shocked to find that their blog is lost forever because of a critical mistake; they didn't backup their MYSQL database.
The MYSQL database is the backbone of your WordPress blog. The problem is, this database doesn't reside in your WordPress folder, but on another part of...
•A Very Profitable Alternative to Buying Expired Domains
Back in the day, which would be six or seven years ago, the practice of buying expired domain names was extremely popular. If a site had built up a good amount of links and then the owner let the domain expire, many savvy marketers were snatching up these domains by the dozens (if not more).
These marketers would then either start a new site using the old domain or create a re-direct back to their main website. This was an extremely useful traffic generation strategy to piggyback off the...
•Why You Don't Want A Cannibal Website
I nearly choked on my lunch when I read an email from a client asking what she should do about her "cannibal url". I hard to read the email a second time just to see if she was going crazy. That's when I realized she wasn't crazy, just confused.
I replied back to this woman that she had nothing to fear, her url was not a cannibal, but was in fact a canonical url. Many people are confused about this term, but it is extremely important that you understand how it can affect the ranking of your...
•Why I Dislike Black Hat SEO
You don't have to be marketing online for long before you discover the dirty little word in our industry, "Black Hat SEO". Basically, these search engine optimization (SEO) methods are used to trick the search engines into giving webpages higher rankings than is really deserved.
Several examples of black hat SEO include keyword stuffing, cloaking, and bait and switch page swapping.
Keyword stuffing is when keywords are overused on a page and make absolutely no sense to the reader. I'm sure...
•How To Find The Best Business Opportunities
Today, the amount of business opportunities floating out there is mind boggling. Throw into the mix a heavy dose of scammers trying to steal your money, and it is no wonder people get so frustrated and throw in the towel. But don't give up just yet.
One way to weed out the scams is to do your due diligence and investigate each opportunity thoroughly. While this doesn't ensure you won't become a victim of a scam, it definitely will lower your risks.
To help you determine a legit opportunity,...
•The Cheat Sheet For Brainstorming Hot Product Ideas
The most over used piece of advice I hear from other online marketing experts, is to pursue a niche you are passionate about. But is it really a good idea that you are essentially closing yourself off from a gold mine of other niches?
To help you put all of this into perspective, let me start with an example from my own experiences. I am a football and hockey freak, but when I first started to research Internet marketing, I quickly realized it would be quite difficult to develop an online...
•Does Online Marketing Make You Miserable?
? Have you ever noticed that many successful people aren't as happy as they should be? Many of them are so miserable, that they start to throw all of their money at material things, hoping it will bring them peace of mind. In almost every case, this never works.
There is simply no way to go out to a store and pick out your favorite color or model of happiness. It isn't something you can touch or see, but it is a state of mind. believe it or not, happiness takes work. It is easy to fall into...
•Why Many Online Marketers Are Flushing Away Their Customers
Time and again I see other marketers doing what I consider to be the cardinal sin of not only online marketing, but also business in general. These marketers ignore their customers and treat them as nothing more than a mere annoyance.
You would think it is well known that eighty percent of your business will come from your customers (if you treat them well). However, the way some online marketers act, it is very likely they are oblivious to the incredible benefits to treating your customers...
•WordPress Plugins That Boost SEO Rankings
There is a myth out there that WorpdPress can give your blog high rankings in the search engine, right out of the box. This obviously isn't true or every blog powered by WordPress would rank well, which isn't the case. There is simply no way this software can know what keywords you wish to rank for and what your target market is, without your input.
Many new bloggers I have spoken with, had no idea that WordPress needed to be tweaked to become the powerful SEO tool it is hailed as. To use...
•Four Tips You Must Know When Advertising Online
Everyday, countless marketers start an advertising campaign that is destined to fail. This is because all of them simply aren't following the proper rules for advertising.
The most important thing for you to understand is that you absolutely must get a return on your investment. To help you achieve this goal, I have created a list of four golden rules that have served my business well over the years.
Be In It For The Long Term
Before you begin your campaign you must decide if you are trying...
•How To Easily Keep Your PayPal Account Safe
Several months ago my friend had over $6,000 stolen out of his bank account. This didn't completely shock me, as his online experience was very limited. With that said, there are still thousands of experienced users being victimized every day, including online marketers.
One of the biggest problems any online marketer must face is the horde of PayPal phishing scam artists lurking in the shadows. To avoid being scammed, some marketers have decided not to use PayPal entirely, which is basically...
•What Are You Willing To Sacrifice For Your Online Business?
? My friend was a remarkable athlete in high school and could of played in the pros. Unfortunately, he wasn't willing to work hard and sacrifice to achieve his ultimate potential. Now, he is working as a dishwasher at a local restaurant.
This is the same problem I see with so many new online marketers today. They simply don't want to work hard and make the sacrifices required to become successful. If results don't come quickly they declare Internet marketing a scam and simply give up. I'm not...
•Why Age Makes No Difference For Online Marketing
As I sat there shaking my head, I felt pity, but also anger. I had just finished reading an email from one of my customers telling me point blank that she was "just too old for this business". After mulling it over, I came to the simple conclusion that this could only mean one of two things: she was making excuses for herself or someone had put it in her head that age somehow determines your online success.
No matter what had caused this woman to draw her conclusions, I can tell you that...
•The Number One List Building Tool
Do you think it is possible to sell a product online with a two or three sentence website?
Unless you are selling tickets for a dip in the fountain of youth, your chances are slim at best. People always want to know the benefits of your product before they will spend their hard earn money on it.
With this in mind, I always find it quite interesting that so few marketers use a squeeze page to build their lists. No matter what niche you are marketing in, the conversion rates using this...
•4 Easy Steps To A User Friendly Website That Sells
I literally wanted to pick my monitor up and toss it out of the window. I was trying to find a new part for my car, when I came upon a living nightmare. The website in question was so poorly designed, that it felt like my head was going to spin off onto the floor.
Sadly, websites like this are all too common. Far too many times with the sites I visit, it is almost impossible to find my way around, or even tell what the site is actually about. In many cases I simply leave. This is obviously...
•Don't Let Angry Customers Drive Away Your Profits
If you do any type of business online, it is only a matter of time until you come into contact with a crazy customer or two. Naturally, the more your business grows, the more customers you must deal with. This obviously increases the chances you could have one or two unstable ones to deal with on a daily basis. If you want to be successful online, this is something you must learn to deal with.
Bad customers tend to make most online marketers jaded towards most of their customers. However,...
•3 Insider Tips Used To Improve Any Sales Letter
My friend who was extremely overweight was tired of being the butt of others jokes. So he decided to do something about it by making one small change after another. He slowly cut out sweets and started to exercise for only a few minutes a day. Within a year, these small changes added up to over 100 lost pounds for my friend!
As with anything that has a purpose, small changes can make a dramatic difference. This is just as true when you are writing a sales letter. Through my experiences, I've...
•Do You Have What It Takes To Be An Online Marketer?
? So you want to market online? Believe me when I tell you that there is a lot of hard work involved. Not scared off yet? Then keep reading to find out if you are ready for the ultimate challenge - Internet marketing.
If you think you are ready to give Internet marketing a try, the checklist below may bring you back to reality quickly. You could very well be setting yourself up for disappointment if you can't answer yes to all of these questions:
- Are you willing to sacrifice and do what it...
•3 Tips To Prevent Business Opportunity Scams
With so many scammers lurking around, many people are very tentative when trying to pick a business opportunity. Then on top of that, you have to find the right one for your budget and time constraints. However, you can rest assure that it doesn't have to be quite so difficult.
To help make your decisions much easier, I have created three easy tips you can follow when researching any home business opportunity:
Use Forums
If a business opportunity is legit or a scam, it most likely has been...
•Don't Be Another Miserable Internet Marketer
Well over a year ago, one of my successful marketing friends had just made over $100,000 from his product launch. However, his reaction to his success was the same as if he had just won a bingo game. I not only found this reaction odd, but a little irritating as well.
Sadly, most online marketers today can't even enjoy their success, because they are so focused on their next project, or the next product launch. This almost guarantees you will become unhappy and dread what you are doing. You...
•How To Save Big Money With Reseller Hosting
The single most popular question I hear about hosting is "what is a reseller account"? For whatever reasons, even veteran marketers are confused about which plan is best for their online business. Obviously the answer to this question depends on each individual, but to make a sound decision, you must become educated about what reseller hosting is.
The two most common hosting plans used by most online marketers are shared and reseller packages. Some marketers require their own dedicated...
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