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What is your online reputation? Search your name online. What do you find? If you are lucky, you have found a lot of the really cool and awesome things you have done. You have found your social media pages and profiles.
But what if you search your name, and you do not find anything? What does that tell someone who is looking for you for a job search, or to hire you as a consultant? Even worse, what if you search your name, and you find a lot of photos and inappropriate jokes? What does that...
•Four Ways SEO Consulting Helps With Online Brand Management
Using SEO consulting to manage an online brand can mean the difference between success and failure for some companies. Whether and where a company is found online can often mean the loss or gains of thousands, if not millions of dollars, for the companies who are online.
These days, brand management is more than just making sure the logos have the right colors, and making sure the website is up to date. Now that search engine marketing has become a significant part of online...
•Reach Baby Boomers with Digital Media Promotions
Most digital media promotions efforts are aimed at Generation Y. Gen Y outnumbers the Baby Boomers right now, 81 million to 78 million, but that does not mean you should ignore the Baby Boomers market. In fact, Baby Boomers are not the technology Luddites everyone assumes them to be. Last year, Jeremiah Owyang and Forrester Research released a report that said 60% of Baby Boomers were using social media of some sort or another, and that number is only going up. In 2007, the younger Boomers...
•Professional Tools For Measuring Online Reputation Management in Social Media
Online reputation management enables marketers to measure brand recognition, associated value, and generally how well a company is positioned within the online marketplace. What people are saying, and who they are telling, are important things to know. Marketers need to know how consumers are speaking about a brand, whether they like the brand, are disenchanted with your service, praise you or condemn you.
As user generated content (UGC) becomes a more popular way for consumers to...
•Corporate Holiday Trends Go Green and Support Charity with Matching Holiday Decorations
The new trends in holiday decorations have arrived with a surprising twist. This year, you will find artificial Christmas trees in every color, with LED holiday lights, ornaments, wreaths, and garland to match. Trends in one color holiday themes are in holiday style this year! Artificial Christmas trees, lighting, wreaths, garland, ornaments, and event decorations can be found in matching holiday decorations.
Corporate holiday parties and gifts are filing suit with holiday party and event...
•Consider Independent Music For Music Promotions
Music promotions campaigns are becoming a marketing standard, thanks to smart phones and inexpensive broadband. Many people don't bother with their radio or CDs anymore; they're going digital, listening to their iPhones and Androids, plugging in their iPods to work out, or even listening to Internet radio stations on their laptops.
The most common approach to music promotions campaign is to use the typical mainstream music. But in some cases, you may find that independent music will...
•What Does Geolocation Social Networking Mean for Online Marketing?
? Online marketing works best in partnership with buzz worthy social promotions. The partnership between geolocation and social networking have had a positive impact on online marketing over the last couple years.
As search engines began to realize that a lot of search is local, sites like Google started focusing on local businesses. This has helped local business owners achieve higher rankings in search engines when users are in the same area as those businesses. Now social networks are...
•Five Questions to Ask Your SEO Consulting Firm
Hiring a SEO consulting firm can be tricky, especially if you don't understand the business. A lot of firms will promise certain things that may be impossible to achieve. Do some homework and ask around to ensure you are getting the best services, not just the cheapest. You want to make sure that your price matches your results and your desires match the value the SEO consulting firm promises.
Here are five questions to ask a potential SEO consulting firm before you hire them.
1) What has...
•3 Successful SEO Rules to Rank in Search Engines
Successful SEO can be narrowed down to three simple rules. Follow them and you will rank quickly online. Ignore them and you will be where you are as long as you are in business. The online business of search engine optimization follows many of the same guidelines you see in traditional business marketing. You will be most successful if you do not try to be all things to all people. Your customers and prospects need to know who you are, and you must be able to prove that you can provide...
•Five Digital Promotion Campaign Ideas to Build Customer Loyalty
Digital promotions benefit your promotional marketing campaign through increased response rates of loyal customers. They make the customer happy, which creates loyalty that leads to future business. Long-term customer loyalty is valuable and it provides for increased value through conversations of loyal consumers, within social media applications. Loyal consumers are the best advertisers of your brand. Word of mouth advertising, including social media promotions, are the leverage you need to...
•Digital Music Promotions Reach Gen Y & Boost Marketing Conversions
Digital music promotions reach active consumers, increase marketing conversions of these consumers, and increase sales. Gen Y is online. They are also active retail consumers. This group is a sought after demographic of 10-30 year olds, because they have more discretionary spending than their parents have. They communicate on mobile devices and marketers are finding it very difficult to reach them through traditional media channels. They interact with each other through social media...
•Video SEO is Growing in Social Media Acceptance
Video SEO in social media is growing in acceptance and importance to the consumer. Many companies are turning to different forms of social media marketing to promote online brands. Company websites are becoming more than static brochures. They are changing and growing, featuring more interaction with their audiences. Websites now contain a variety of forums like blogs, discussion forums, blog and page comments, and video. Companies are providing more information and they are letting their...
•Resume Services Provider - The Pros and The Cons
Resume services do have their pros and cons. Although everything has its advantages and disadvantages, resume services can help distinguish you from other applicants applying for the same job. Since the job market is a little crowded right now, every little advantage you can get puts you that much closer to finding your next job.
A resume services provider can help you stand out of the crowd. For example, a resume service professional will make sure your best information comes out. If you...
•Digital Promotions are Gaining Customer Loyalty
Digital promotions can go a long way in earning customer loyalty, which is very important to your business. That's because return business is going to be much more profitable than your new business.
It can cost five times as much to find a new customer than it does to keep an old one. It also takes a lot less effort to keep old customers than it does to find new ones. Plus, if you can convert returning customers to raving fans, you'll have people telling their friends about your business. You...
•What Should You Include In Your Video Resume?
? A video resume may just be the key to your next job. Still relatively new, video resumes are now being used to land smart job seekers their "dream job," because the HR field is beginning to embrace online branding and the use of new technology.
For example, recent research shows that 85 percent of recruiters and HR professionals make positive and negative hiring decisions based upon a candidate's online reputation good content equals positive decisions, negative content equals candidate...
•Three Reverse SEO Tips To Help With Your Job Search
Reverse SEO lands jobs. For good or bad, what you say, do and write can and will affect your reputation. That is why it is so important to make sure you manage your online reputation. It is a direct reflection of your personal brand. Just like a corporate brand, this is how and what people think of you. Reverse SEO can help emphasize your positive and hide away the negative.
We all make mistakes. Maybe you posted a photo you wished you hadn't, or had a heated disagreement about politics on...
•Executive Resume Services Can Help You Land That 6-Figure Job
With executive resume services you can out-shine several competitors in the job market. If you are looking for more than just a job, executive resume services can land you that dream 6-figure career.
The business world is always changing and new technology is always emerging. As companies begin using this new technology, it will be important for you to incorporate the technology into your resume and job search. If you want to distinguish yourself to employers, executive resume services is a...
•Five Audiences That Will Appreciate Digital Music Promotions
Digital music promotions are becoming more and more popular for marketers. Whether you have a small business or work for a large corporation, digital music promotions are an effective, low-cost way to tap into different target markets. Thanks to iPods and mp3 players, fast broadband and smart phones, everyone is listening to digital music. CD sales are dropping, and not just because of the economy. Thanks to major players like Apple's iTunes Store and Amazon.com's MP3 store, digital music...
•Use Video SEO for Personal and Small Business Branding
Video SEO is the newest tool in your branding toolbox. Whether the brand is for a small business or your own personal brand, search engine optimization can help you to create the best brand in today's market. Search engine optimization is crucial to your online reputation. That is why it must be managed. Video SEO can help to maximize positive personal or business feedback through search engines.
The goal of regular search engine optimization is to win all searches on the three main search...
•Executive Resume Services Should Include Social Media
Executive resume services need to continually update and match the technological developments the business world is embracing, otherwise executives may find themselves left in the dust by executives who are staying ahead of the technology curve.
An executive resume services firm should do more than just list your experiences and accomplishments on paper. Today, corporations are embracing social media, and while they still expect paper resumes, many of them are going online to find out...
•The Video Resume is Taking Priority in Job Search
A video resume is becoming popular among job seekers, looking to gain priority in the large pile of resumes. Hiring managers are responding to the new tactic in job search. In a 2006 CareerBuilder.com survey, 60% of hiring managers surveyed said they had some interest in reviewing video resumes of possible candidates. Now, four years later, the video resume is still unique within job search, which means this is an excellent new opportunity for anyone in the job market looking for that edge...
•Use Local SEO for National Reach
Local SEO (search engine optimization) can actually help with your national reach if you are trying to expand beyond your local online footprint. Local SEO involves improving your local footprint by pumping up your information on different local and community sites.
If you have enough of these local listings, you may even be able to start appearing on some regional and national searches too. Here are a few local SEO tactics you can use to help.
Google Local
This is the must-do for anyone...
•Improve Online Reputation Management with Proactive PR
Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, if a company makes the news, that can sometimes be the first item found in the search engine rankings.
Proactive PR is important for online...
•SEO Techniques to Promote Your Nonprofit
SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to place higher than other nonprofits with the same name or in the same arena.
Take a quick test: Google these three search terms: your organization's name, your...
•Successful Small Business SEO
Small business SEO (search engine optimization) is important for any small business trying to rank high in the search engines. A high rank means more people find you. The more people find you, the more you'll sell. And we all know what that means...
SEO is the art of making sure your site makes the front page of search results, regardless of the search engine. If you want to be found for computer repair in Topeka, KS, then you need to make sure you've done enough small business SEO to be...
•Online Reputation Management ? The Science of Public Perception
Online Reputation Management ? The Science of Public Perception When it comes to online reputation management, no news is good news, and many recent college graduates and job seekers are finding this out the hard way. Thanks to the vast array of social networking sites now available, companies are able to dredge up information and even pictures of events that have long been forgotten by those involved. Even pictures taken and tagged by someone else can come back to haunt an unwary graduate...
•Understanding the Many Facets of SEO Consulting
SEO consulting has become an integral part of Internet marketing success in today's saturated web world. As corporate America inevitably shifts to a focus on online information and transactions, the reputation of a company can be made or broken in a matter of mouse clicks. As a result, the importance of being "found" online and being found the right way cannot be overstated.
Many companies understand the need for optimization of their webpages, but know little about how to make it effectively...
•Reverse SEO - Moving Online Reputations Forward
The process of reverse search engine optimization (SEO), is intended to remove negative or unwanted information about a company from a website or supplant it with new information, lowering its search rankings in sites like Google, Bing, and Yahoo.
In the last two years, reverse SEO - a term coined in 2006 by Clinton Cimring - has become big business. When the process of search engine optimization got underway in the early part of this decade, the intention was to rank a customer's pages as...
•How to Create a Compelling Customer Loyalty Program
Customer loyalty is one of the most elusive goals in business. If a company is able to develop a loyal, happy customer base, they're able to differentiate their brand, introduce new products and services with little risk, and greatly increase their profits each quarter. Without customer loyalty, however, it's almost impossible to survive in competitive business markets.
As such, well-developed customer loyalty programs are an essential part of any company's strategy, especially in tough...
•A Mobile Promotion Without Promotional Risk
A Mobile promotion is an excellent way to reach today's Generation Y customers through modern technology. A recent report on mobile promotions showed that global data traffic exceeded an exabyte of data in 2009. That's 1 billion GB.
All told, there are 4.6 billion mobile phone users around the world, with a penetration rate of 68 percent. This is why mobile promotion strategies are so important in today's marketing world. In fact, mobile promotions may be one of the best marketing tools to...
•Consumer Loyalty Programs Keep Customers Coming Back
A consumer loyalty program tells your customers you value their business, and you want them to keep coming back. A consumer loyalty program shows you value your existing customers as well as attract new ones.
The simple coffee card is a perfect example. That's one of the easiest, most common type of consumer loyalty program you'll ever see. It's simple: buy 9 or 10 cups of coffee, and your next one is free. We've embraced this idea so warmly that we could float a battleship with all the free...
•Entertainment Promotions Go Digital
Your entertainment promotions may run into some trouble if you're not keeping up with the times. If you're still handing out trade show giveaways like pens, hats, and coffee mugs, you're going to lose some of your street cred with your customers.
These days, your entertainment promotions need to include digital incentives like music downloads and ringtones. Why do you need to stop handing out the logoed apparel, the baseball caps, and the 1 GB thumb drives as promotional incentives? Her are...
•Why Digital Promotions Are Better for Trade Shows
Digital promotions are replacing the traditional trade show tchotchkes and giveaways we've been subjected to over the years. Maybe it's because I'm in the digital promotions business, or because I've received enough cheap plastic pens to last two lifetimes, but I really think these digital promotion campaigns are going to be the wave of the trade show future.
For one thing, the effectiveness of digital promotions, like music download promotions, ringtone promotions, or even online gift cards,...
•Music Download Cards Promotion
Music download cards are a great digital promotion to reach both Generation Y as well as Generation X and Baby Boomers. While many people think that only Generation Y uses digital media, there are plenty of Gen Xers and Boomers who love their MP3 players too. And they're buying music like crazy.
Hotel Stays = Music Download Cards
Holiday Inn brand, Candlewood Suites, used that knowledge to reach their own customer base by offering music download cards to their Holiday Inn Priority Club...
•Reverse SEO: The Key To Public Relations Online
Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program.It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from the damaging commentary of others.
Negative publicity online has become one of the most frustrating challenges for companies. It is typically anonymous....
•Brand Promotions Using Digital Media Reach Generation Y
Digital brand promotions are a great way to reach Generation Y. In fact, some Gen Y marketing experts will tell you digital brand promotions may be the only real way to reach them.
This is important, because Gen Y born between 1977 and 1994 are worth $200 billion in spending per year, and they affect another $300 - $400 billion in family spending (i.e. restaurants, clothing, and even cars). But they're ignoring ads on traditional media, choosing instead to consume media online and on...
•Promotion Budget with Promotion Insurance May Save Your Job
A promotion budget plan may just be the thing that saves your professional reputation, when you remember to include one very important item: Promotional Risk Coverage
Let's say you want to launch a promotional contest that offers a large cash prize. You know that giving away $20 isn't going to get anyone's attention, but you're worried your promotion budget can't handle giving away a free car either.
Or can it?
That's where promotional risk coverage becomes an important addition to your...
•Online Marketing is Important in 2010
Online marketing is becoming more important to small businesses these days, especially in a down economy. Online marketing is replacing traditional marketing, like newspaper and broadcast advertising, brochures and direct mail, and even trade shows. As companies cut back on their traditional marketing costs, they're looking for affordable online marketing services to fill in the gap.
This is especially important for small businesses (fewer than 100 employees), since we make up 98.3 percent of...
•Social Media Optimization Campaign: Rules of Engagement
Social media optimization (SMO) is an imperative ingredient of your SEO campaigns. In the past, social networking sites were little more than an oddity. Today, several have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche market, your search engine positions are vulnerable to your competitors. In this article, we will describe the influence that social media optimization is currently...
•Search Engine Marketing: A Perfect Blend Of SEO, SEM, And Social Media
Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions. It boosts your company's exposure within your space; it compels your market to visit your website; it positions your product as the solution to their problems. As a result, your sales increase. Your revenue and profit swell. Your ROI rises. And your business enjoys stronger branding and customer loyalty in the process.
Many of your competitors are already...
•SEO Consulting Delivers Bottom Line Results
SEO consulting has evolved into a set of disciplines that move your website into the top positions for your space. Years ago, the search engines' ranking algorithms were relatively static and simple. SEO consulting at that time was focused almost entirely on link popularity and on-site content. The landscape shifted dramatically when Google launched their Florida Update in 2003. It marked the beginning of a new era in search. Today, the ranking algorithms continuously change. Sites that were...
•Video SEO Improves Your Search Engine Exposure
Video SEO is a largely overlooked search marketing strategy. Even as videos continue to gain significant traction in the search engines' natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings.
The strategy blends traditional search optimization tactics with a relatively new platform. With the rise of YouTube, Revver, Blip, and similar...
•Sponsored Conversation: How To Leverage Paid Blogging Through A Sponsored Blog
Sponsored conversation has become an effective tool for companies that want to reach new markets or increase exposure within their current space. You can use this marketing strategy to leverage blogs, which continue to gain momentum within the search engines, in the media and among a growing audience of loyal readers. But, like any tool, sponsored conversations can be as damaging as they are effective. The key to using them effectively is in your approach.
Pioneers in paid blogging initially...
•Online Reputation Management Suppresses Negative Feedback and Protects Your Reputation
Online reputation management (ORM) was created to help corporations, business owners and professionals deal with negative press. Countless companies - both large and small - have found themselves on the receiving end of unflattering publicity. When this information is posted online, it can spread like wildfire. The size of your business does not insulate you from the devastating effect of such feedback. Multinational giants have struggled under the assault of negative publicity that first...
•Reverse SEO Is A Critical Component Of Online Reputation Management
Reverse SEO has become critical for all types of organizations. It has never been easier for your customers, competitors, and employees to publish items online that can have a damaging impact upon your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can last for years. Regardless of whether you operate a small firm with less than ten employees or a multi-billion dollar company, bad publicity can decimate your business.
This article will...
•Reverse Search Engine Optimization: Push Down the Bad, Lift Up the Good
Reverse search engine optimization...what is it? Is it even a real thing, or just some sort of search engine marketing they practice on Bizarro World?
Regular SEO means practicing positive online reputation management and making sure your website reaches the top of the search engine rankings. But reverse SEO means doing the opposite, and pushing negative press and negative reviews further down the search results.
Use reverse search engine optimization when your company or brand has been...
•Backlinks and SEO- A Match Made in Heaven
Backlinks are a key component in search engine optimization. Search engine consultants talk about the importance of backlinks for achieving higher search engine ranking. That's because the more one-way backlinks you have leading to your website, the more important the search engines believe your page to be.
There are two types of backlinks: one-way links and reciprocal links.
One-Way Links are basically backlinks that only go one direction. Maybe it's a link that goes from your website to...
•SMO- Four Rules for Success
Social media optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term "social media optimization" was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence and author of the Influential Marketing Blog. (Bhargava's work was so groundbreaking, Jeremiah...
•Search Engine Marketing Increases Your Website's Exposure
Search engine marketing (SEM) is a fundamental strategy that improves a website's visibility in major search engines. It does so on multiple fronts, using both organic and paid optimization techniques to drive targeted traffic to your site. Without keyword research and honing in on your target market, your site may get many worthless visits as consumers are led to your site even though it does not offer what they are searching for. Without search engine marketing, a business website could...
•Sponsored Conversation and Paid Blogging Are Generating Attention and Sales
Sponsored conversation is a strategy that allows companies to tap into the realm of social media marketing. By offering compensation to publishers, marketers can enjoy exposure through Facebook, Twitter, a sponsored blog, and similar online channels. This strategy should not be approached haphazardly. Paid blogging is still misunderstood by many and there remains a potential for stirring controversy. However, if executed properly, a sponsored conversation can generate measurable buzz and...
•Reverse SEO to Suppress Negative Public Relations Online
Reverse SEO has become one of the most effective strategies for pushing down bad publicity within the search engines' organic listings. It is an online reputation management tool of SEO consultants who manage public relations online. Too often, companies become targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest competitors will often go to great lengths to distribute fraudulent reports online. Still...
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