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In the last decade online search has become more intelligent. Advances in algorithms have resulted in high quality search results that are more relevant to the Internet users. In addition, consumers have become more specific and think through the search query process much more differently. Relating to this, the phenomenon known as the long tail was initially popularized a few years ago and today has changed how search content is engineered.
Example of the Long Tail:
- Old method of search:...
Things an Online Marketing Company Should Never Promise
Online marketing, in particular search marketing is one industry that is expected to have double digit growth despite the downward economy. When focused properly the ROI from online marketing can be significant, the premise being that you need to know what to focus on. While search marketing can lead to a lot of excitement and potential, beware of less than reputable professionals.
Red Flag 1 - The Word Guarantee: The only thing an online marketing professional can promise you is to put...
Tips For Boutique SEO Agencies Outsourcing Projects to Contractors
Ask a main street American how the economy is doing and theyll say were in a recession, if not a depression. Ask the same question to a reputable SEO professional and youll likely hear their business is in a boom.
Why is this happening? For those that have harnessed the power of online marketing, including SEO (search engine optimization) and SEM (search engine marketing), they have discovered something that experts have known for the better part of a decade, SEO is one of the best uses...
Why 2009 Super Bowl TV Commercials Need PPC Online Marketing Ad Spend
Too many 2009 Super Bowl TV Commercials will not get the full value and attention they deserve. This is because companies advertising still do not fully understand traditional versus non-traditional marketing and have yet to close the loop online with their consumers.
Turning away my bias as an unapologetic New England Patriots fan, which by the way beat the Cardinals this season 47-7, the current match up of the Steelers and the Cardinals may not be remember by many viewers a few years from...
Link Building: Is it Better to Have an Ugly Duckling or a Beautiful Swan?
If a tree falls in the woods and no one is around does it make a sound? No, by definition to have a sound you need a person there to hear the falling tree. Same rules apply to SEO and link building. You can build the beautiful swan of websites, one that has rich graphics, great story telling and a topnotch user experience, but what if no one was there to visit?
Rephrasing the original question; If you build a website that no one visits, does it exist? The answer varies depending who you...
Understanding Keyword Research And The SEO Long Tail Of Keywords
A core SEO principle involves understanding the SEO long tail of keywords and how to leverage its potential with your on page and off page strategy. When a search engine optimization specialist masters long tail keyword research he (or she) is enabling the websites ability to maximize search engine ranking potential. A long tail keyword strategy can be applied to both natural (organic) search rankings and pay per click (PPC) advertising.
With long tail strategy the SEO specialist understands...
SEO And Pay Per Click Downward Economy Tips
Many marketing managers have found the first half of 2008 has been nerve wrenching. Turn on the television, radio or open a newspaper and youll see that consumer confidence is down, inflation is creeping in and overall confidence in the economy is reaching historical lows.
It is not your fault the market is in its current condition. How could you have forecasted these figures when you submitted your budget last year? Reaching sales goals that were established in an optimistic economy is...
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