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One of the first pieces of information that you will find in any email marketing knowledge base is the CAN SPAM act. This act was a response to the rampant practice of spamming that was numbering billions of mails daily all over the world. In addition to this, the bandwidth costs that are associated with downloading spam mails and the loss of mailbox space all became major irritants and people cried out for help. The CAN SPAM act itself is a bit controversial in that it tries to walk the fine...
Spam Filters 101 - How They Work
Spam filters are software that is either installed as part of an email client or part of the online webmail service. These are complicated in the operation, their back end logic, and how they are able to take over the ability to judge, for the user, which mail is spam and which are legitimate mails. This process is not completely foolproof, though you wouldnt find any of the mail users complaining about it. This is because bulk email and spam are fundamentally different from the perspective of...
Top 3 Things That Trigger Email Spam Filters
Spam filters can be quite tricky to contend with especially if it is your mails that the filter is trying to block. This is a common problem that is faced by most bulk email marketers. The problem fundamentally lies in the fact that most bulk email marketers and spammers are not really discriminated against by a filtering mechanism. This simply means that you could be a well meaning pharmacist who has decided to mail customers, perhaps as a newsletter; however, because of the nature of your...
3 Tips on How to Improve Free Email Marketing Delivery
Free email marketing is a branch of a larger type of marketing called bulk email marketing. In theory, this is quite a good way to market online because the costs of production are low, the reach is nearly 100%, and you can target just the people that you want. However, there is one small problem with this delivery mechanism, which is that spamming is also a branch of bulk email marketing. This goes back to the early days of the internet before legislation and the wide use of the email. Bulk...
Email Spam Filters: How to Avoid Setting Them Off
Spam filters can be viewed by the world in two ways: they can be the best invention since sliced bread or they are the tools to send businesses to bankruptcy. One can imagine that the latter view is held by people who get affected the most by these filters namely spammers. Unfortunately, because of reasons of user fatigue with spammers, legitimate internet businesses have also suffered and it would not be surprising to see them also being categorized as spammers. This is not completely unfair...
Email Marketing 101: How do Spam Filters Work?
Spam filters are software that is designed to block out unsolicited bulk emails. These filters are usually part of an email client and analyze mails as they come into a users mailbox. The techniques used by these filters are many in number and start from the simplest technique of information sharing to the more complex use of mathematical functions to calculate the possibility of a mail containing spam.
Some of the more simple filters will simply scan ones address book and allow users from...
Email Marketing and Spam Filters: 4 Ways to Avoid Them
Email marketing has genuinely come a long way for some internet entities like the major booksellers and music magnates. Most of these entities have made email marketing work for them in a truly unique way. However, for the smaller entities on the internet the distinction between being spammers and real businessmen is a blurred one. This distinction is not just one for the academicians and policymakers. It is a reality in the form of spam filters. They are software that has been created to...
Email Open Rate Tips: 4 Ways to Make Your Copy More Dynamic
Just like a newspaper sells on the strength of the copy in it, bulk email marketing becomes accepted in a persons inbox only because of the nature of the subject line and copy. Of course, a big part is played by getting an opt-in from the prospect to receive emails. But this is important only in the beginning, after that, there is nothing that stops the prospect from getting bored of seeing boring emails and marking your mails as spam. This will immediately reflect on a metric that you should...
Email Subject Lines: How to Avoid Spam Filters
SPAM filters are very highly sensitized to the contents of e-mail marketing campaign messages. They are created to detect any possible sign of SPAM in the message, so that they retain as many clients for their e-mail services. The better the SPAM detector, the more popular the e-mail service.
Given this, dont let all your efforts at creating a snazzy newsletter or e-mail message go to waste by writing a subject line that will land your message in SPAM. It can be avoided if the necessary...
Email Marketing Knowledge Base: Why Subject Lines Matter
Any email marketing knowledge base that you go to will give you this as one of the most important email marketing tips choose your subject lines carefully. Subject line may seem like an innocuous part of an email marketing campaign but they are so much more. They are the face of your email marketing campaign. They are the colloquial foot in the door if one could be liberal enough to state. But subject lines are a tricky business. When creating subject lines, there are marketing and...
Email Open Rates: Tips on How to Gain Customer Interest
Email open rates are a mechanism to derive the results of how many recipients of emails have actually ended up opening the bulk emails that were sent by a specific online marketing entity. These rates are calculated after a function from with the email calls on an image from the online marketers server. This can only happen once the recipient opens the mail or even previews the mail. In most email clients, where images are not allowed to be automatically downloaded, the open rate measurement...
Email Open Rate Tips: Using Subject Lines to Your Advantage
Subject lines seem pretty innocuous to most people who work with email everyday but the fact is that these simple lines of text can make or a break a sale for online marketers looking to make a sale. An online marketer literally has the five seconds that it takes to read a subject line to make an impression on the potential buyer about the nature of the product, how it could impact the buyers life, and how this is the best deal. This is the colloquial foot in the door and if this one line can...
Email Marketing Knowledge Base: 3 Ways Links Improve Your Delivery
Email marketing is all about building relationships: building relationships with the client, building relationships with other online business to leverage their customer databases, building relationships with fellow enthusiasts. Enthusiasts are a group that will be the area of focus in this discussion. One of the biggest email marketing tips that you can ever receive is to use links from the websites of these enthusiasts with your website and use that link in your email marketing campaign.
As...
Email Subject Line Tips: Making the Most of a Small Space
E-mail marketing campaigns are about using a defined space to your maximum ability. Whether it is the body of the mail, the design you choose, or the content of the subject line, try to maximize the space. In particular, the subject line should utilize the space wisely. The subject line in many ways is even more important than the rest of your message if it falls flat, you lose the attention of your reader and they probably wont even open the message. If the subject is suspect, they could...
Email Marketing Knowledge Base: Four Ways to Beat Spam Filters
Email marketing is a very effective way to reach out to new customers, across the world. It is also very cheap as compared to the conventional means of promotion. Most email services are free; however, this is also the reason for an increase in spamming. Even legitimate marketing emails have to face the same consequences as spam mails, at the hands of spam filters. Even customers find it very hard to differentiate between genuine marketing and spam emails. As a result, they usually delete all...
Email Marketing Tips: How to Stand Out in the Inbox
Making a mark in a prospective clients inbox requires a great deal of understanding of your clients, your product, and knowledge of how to sell on the internet. There are many internet gurus and articles that exist on the internet to give you email marketing tips but at the end of the day, you are the only one who knows your customer base and your product intricately. However, these tips that can be found on an email marketing knowledge base are a useful resource created by people giving their...
How to Write an Email That Avoids Spam Filters
By the time you read this article, all the spam filters in the world have just gotten that much smarter on how to anticipate spam. Spam is a tricky business. One mans spam is another mans advertising. The lines are blurred and so contentious that even governments have had to accommodate both sides of the table in legislation. Spammers work by acquiring email addresses en masse and sending one common mail out to the entire database of email addresses. A fast but efficient method of...
Email Spam Filters: 5 Big Triggers
One of the biggest worries for any online marketer is to have ones time and effort go down the drain when spam filters classify the marketing material sent as spam. Trying to beat a filter is not an easy task because these filters use complicated mathematics to try and learn for themselves what is spam and what is not. The two methods that spam filtering software use are the Bayesian method and the Markovian method. Both of these have their roots in a mathematical function called probability...
Email Spam Filters: 3 Ways They Kill Your Delivery
Spam filters are indeed an ingenious invention. Without human intervention, they identify mails that are spam by just using complicated mathematics. This is artificial intelligence that is truly mystifying. Of course, this is from the perspective of most people who receive spam mail and filters are not really a boon for the people sending out bulk emails. It is thanks to these filters that the amount of spam traffic is finally on the wane and seeing a reduction in numbers. There are many that...
Email Marketing 101: How Poor Email Open Rates Can Ruin Your Reputation
Email open rates can make or break your business. You can equate this measure of viewership to something more common like ratings for a TV show: the lower the ratings, the higher the chances of the show being cancelled after a few seasons or less. Obviously, after that kind of an episode, you cant imagine the director or producer of the show being the toast of the town and their professional credibility will also take a tumble. This is exactly the same thing that will happen to an online...
Email Marketing Tips: Using Images, Video and Links
In todays frenzy of information, there is more and more pressure upon email marketers to cram the most amount of information in as little a space as possible. It can be said that the days of text-based online advertising is starting to come to an end in general. We are already seeing this revolution in banner advertising, which is slowly turning into mini-movies. Today, one of the most prominent of email marketing tips that you can find on any email marketing knowledge base is that you need to...
Email Marketing Tips: Three Ways to Gain New Subscribers
When you have an opt-in list in place, your marketing emails are bound to reach their inboxes. Your subscribers will be able to access the information you provide and hence complete the transfer of information. The basic requirement of any email marketing campaign is permission from prospective clients. You have to prove to users that you are trustworthy, if you wish to have their permission instantly. Many Internet surfers have concerns about privacy. To obtain permission from them, even in a...
Spam Filters: 5 Ways to Know Youre Sending Spam
Spam is a problem that faces most people with email addresses today. It is an even bigger problem for the internet business community that is genuinely trying to distinguish itself from being called spammers. The problem lies in the simplicity of the medium and the temptation to reach the widest audience in as little time and cost as possible. Most spammers use some dubious means to acquire email addresses to mail to and this is the root of the problem. No customer is asked whether he or she...
10 Email Marketing Best Practices
Most people around the world spend a lot of time on the Internet to check their emails. As a result, companies organize email marketing campaigns to stay in touch with their clients and promote their products and services. Email campaigns, when used correctly and wisely, can boost your online reputation, website traffic and sales. There are certain ethics associated with email marketing. These are known as the best practices. The following are some of them.
Avoid spam filters
Sending...
Sending Bulk Email the Wrong Way: 3 Blunders
Bulk email marketing can be looked at from two perspectives: you are either a spammer by choice or you are spammer unknowingly. The difference between these two is quite blurred and in the eyes of most prospective customers that you want to serve, you would probably end up being a spammer anyway. This is the problem today with sending bulk emails: you have a huge hurdle of perception to overcome and it is not easy. Spammers have no compunctions of ensuring that the message that they want to...
When to Send Bulk Emails: An Easy Guide
Bulk email marketing is the technique of sending bulk emails to a large database of email addresses in the hope of eliciting sales. Considering that there are parallels to this activity in the offline world like advertising, there must also be some rules of when the activity must occur. Obviously, it makes no sense to send bulk emails well before the launch of the product or before the infrastructure is in place, and it obviously makes no sense to start a campaign well after the product is...
Using CAN-SPAM Guidelines to Send Bulk Emails: 5 Tips
Bulk email marketing is the method of sending bulk emails to a massive database of email address owners as a mode of advertisement for products and services. This is a crucial selling tool for most online marketers today as it cuts the cost of advertising dramatically, possibly even making the online advertising budget zero. However, thinking along these lines is dangerous because there is another group of people who do the same thing called spammers. Spammers send bulk emails randomly to all...
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