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A recent USA Today article states that miscommunications between patients and health care providers are increasing the chances that people who need medical care will be hurt or killed in the process.
The article sites a report done by the Joint Commission Healthcare Accreditation Group which states that cultural and language barriers pose problems for patient-doctor communications, as well as poor general literacy skills.
The group's recommendations include specific advice...
•Creating value for patients
Copyright (c) 2007 A Marketing Connection
Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to the customer.
Adding value offers many benefits to your hospital. It differentiates you from your competitors and...
•How nonprofit organizations compete
According to the book Successful Marketing Strategies for Nonprofit Organization by Barry McLeish, nonprofit groups compete with each other in roughly four areas: quality of programs or technology, positioning of programs or products, quality of support services and price. Let's take a look at each of these areas and compare them with regard to how a for-profit company competes.
Quality of programs or technology: Many times in a for-profit company, better technology is what puts you ahead of...
•MySpace as a marketing tool?
? Copyright (c) 2007 A Marketing Connection
Have you ever had the experience of something popping up for you several times in a short period of time? That happened to me last week with MySpace.
First my nephew, a professional rapper (he is playalytical for those of you into rapping), was telling us over dinner how well his business is going and that he has over 30,000 "friends" on MySpace. Which meant absolutely nothing to me. To put things in comparison for us his girlfriend told us she has...
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