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Different people learn in different ways. Some people like to receive content via an email while some prefer to read blogs. Some people learn better by reading while some prefer to have the content read to them. Some people need to see you talking about the content while others don't care what you look like.
Here are seven different ways to leverage your time and efforts by taking the same content and turning it into different products. Some of these ideas will be used to market your website...
•Social Networking: Market to the Whole World and Watch Your Revenue Skyrocket
With the advent of Web 2.0 came the ability to communicate with people from all over the world in more ways than anyone ever thought possible. It is absolutely amazing how anyone can now connect with anyone else on the internet. Your Average Joe is connecting and communicating with famous people and millionaires. Have you ever wanted to ask George Bush a question? The internet makes it so easy.
One of my husband's close friends is two connections away from Hillary Clinton and John McCain in...
•10 Ways to Improve the Effectiveness of Your Website
When someone first visits your website, you have 10 seconds to WOW them. It is in those first 10 seconds when someone decides to either leave or look around. Here are ten things to think about when analyzing your website:
1. Your website should appear professional, clean and simple.
When you walk into a physical store, you are more apt to buy from a store that is clean, easy to walk around the aisles, sells quality products that are neatly placed on shelves or racks, and has a friendly yet...
•If the Unexpected Happens Can Your Business Survive?
? I just spent a few days vacationing in Vermont with my family. We all ski and wanted to check out the Vermont mountains. We drove up to Sugarbush. The first day of skiing started out great! They had almost a foot of fresh snow on the mountain from the night before. The day was warm, it was still snowing and the snow was fluffy but sticky.
However, my vacation was crushed in a matter of moments. My glory of zipping down the mountains jumping over the moguls and laughing with my kids was...
•5 Big Reasons Why You Should Charge Per Project, Task or Program and Not Per Hour
Many coaches, consultants, virtual assistants, and others charge by the hour. They feel you put in the time and then you get paid. The consultant knows how much to bill the client, and the client knows how long it took you to complete the job. But does the client ultimately care how long it took you to complete the tasks, or does he/she only care how much she is paying? Clients are really only interested in the final cost to them. They only want to know if your price falls within the budget...
•10 Ways to Ensure Your E-Newsletter Will Stand Out From the Crowd
It seems like everywhere you look these days companies are sending out newsletters. I get newsletters in my mailbox at home. I get a ton of e-newsletters in my inbox each day. Every time I purchase something, my name gets on another list. It really seems to be getting out of hand. Yet I still find that my own e-newsletter for Cereus Women gets read and "fowarded to friends" regularly. I continue to receive positive comments on my article content. Despite the amount of e-newsletters inundating...
•Is Your Brand Showing Off the True You?
? When you are in business, your brand becomes a very important piece of your marketing campaigns. Your brand is what catches the eyes of your potential customers. It is their first impression of you, and if done correctly, it will be their lasting impression of you and your business. You want your brand to be impressive.
Coca-cola has a great brand. Their cans are all red, they always use the same fonts, and they have that little swishy thing running across their cans. (Can I be professional,...
•Self-Discipline, Motivation and Momentum: How to Overcome these Obstacles
Lions and tigers and bears, oh my! Well, we are going to talk about bears and elephants further down this article, but what has that got to do with discipline and motivation? You'll just have to keep reading to find out!
Have you ever wondered why some people are so good at self-discipline, motivation, persistence, determination, and consistency while others are not? Have you ever noticed that ALL successful people possess these traits? Where do they get this luck? It all comes down to...
•Can Fear Be Holding You Back From Taking Your Business to the Next Level?
? How many times have you decided on a dream, and put together a plan to reach your dream, but then you never actually reach it? There are always obstacles that seem to get in the way of finding the time to complete the goals that you set out for yourself. Many people have intentions of doing things, but they rarely seem to be able to complete their goals. There are too many challenges to overcome.
While people may come up with many excuses for not accomplishing their goals, there are only two...
•Do You Really Need to Define a Niche or Core Message?
? Many entrepreneurs and solo professionals find it difficult to define a specific core message. They feel they will lose out on clients if they limit themselves, so they try to stay general. Some entrepreneurs choose to define several niches because they aren't sure how to pick just one. Staying too broad can cause more harm than good. The larger your audience, the more time and effort it takes to market to that audience. Also, it makes it too difficult to really speak to your audience in a...
•3 Mistakes Solo Professionals Make When Starting a Business
Starting a new business can be a daunting challenge. Not only does it take time, but it can affect us emotionally. There are some things that we can do to make things easier and ensure a higher success rate. Here I have listed three important mistakes that people make time and time again. For each mistake, I explain how I have learned over the years to error-proof my efforts.
1. Not defining a narrow enough niche.
Many solo professionals find it difficult to define a specific core message....
•Top 7 Ways to Know Your Price is Right for Your Services
The most popular question among most entrepreneurs and solo professionals is whether their prices are competitive. People in business always wonder if they could charge or should charge more for their services. How do you know if you can charge more? How do you know if you are charging too much or too little? The following is a list of ways that I use to determine whether my prices are right for a certain service or project.
1. A high percentage of interested customers are purchasing your...
•How Do I Determine What to Charge for My Services?
? This is the most asked question people have when starting a service business. Pricing is always a tricky art. It requires research and experimentation. The wrong price could drive your customers away, or it could even break your bank. The right price could draw a ton of money and make some you very happy clients.
My own rates vary depending on the type of service I'm supplying, the location my customer lives in and the size of my customer's business. My price always increases as my knowledge...
•Top 10 Ways to Know You Are On the Success Track
When we are in business for ourselves, we can often lose focus or motivation and feel that we aren't getting where we want to be fast enough. Growing a business takes time and patience. Below is a list of 10 important areas to help you determine if your business is heading where you want it to go.
1. Your clients/customers are happy with your products or services, and they keep coming back for more. If you have customers who purchase products or services from you and then never come back,...
•Using Your Time Efficiently - Are You a Rock Person or a Sand Person?
? Everything we read about being a successful person tells us to set goals for ourselves and work towards those goals. So we set some goals and many days go by. We find that we rarely have the time to focus on those goals. Life keeps getting in the way. There are just too many other things that need to get done.
In order to fulfill your goals, you really need to take a look at what tasks you are doing on a daily basis. It's important to develop good work habits that ensure the hours you are...
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