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The requested URL was not found on this server by Lauri Harpf "The requested URL /file.html was not found on this server.Apache/1.3.14 Server at www.yourdomain.com Port 80".Does that look familiar? If you've ever accidentally tried toaccess a page that doesn't exist, possibly by following anoutdated link or by misspelling the name of the page, you'veprobably seen something like the above appear on your screen.You might have attempted to correct the error by checking theURL for mistakes, but...
Building an E-mail Address Database
Building an E-mail Address Database by Lauri HarpfE-mail marketing works, there's no denying it. Its key advantageover other Internet marketing methods is that it enables you tocontact the customer instead of forcing the customer to contactyou. This ability is especially useful when something that yourcustomers need to know as soon as possible has happened. Whetheryou've just released a new product or decided to cut your pricesby 10%, the fastest way to spread the word is via E-mail.However,...
What Killed the Banner Ad?
What Killed the Banner Ad? by Lauri HarpfIf you ask the Internet marketers of today, many if not most ofthem will tell you that banner advertising is dead. They saythat it's expensive, the click-through rates are low and thatunless you know exactly what you're doing, it is likely thatyou'll end up spending more money than you'll make.Surprisingly, just a few years ago the same people were rushingto invest their money in banner advertising campaigns. In thosehappy days, the click-through...
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