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I believe that vastly increased levels of interactive connectivity have been the single greatest achievement of mankind in the 21st century. Whether it comes to waging war, setting up a corporate takeover, researching a miracle drug, shopping for stuff or simply sharing data, being connected to each other through an increasingly efficient system of networks is making a profound impact on our lives.
Webinars represent the first wave of innovation when it comes to interactive corporate...
Writing A Press Release: What And What-Not to Include!
At first, writing a press release may seem like the easiest, quickest bit of copy youve ever penned. However, if youre a green business writer, attempting to promote your company while writing objectively, you may not fully understand the nuances and subtleties the master press release writer uses to influence a given audience.
The following tips should leave you with a better understanding of how to develop a persuasive and legitimate-sounding press release.
Ensure that your...
Choosing The Perfect Mailing List Vendor 10 Great Tips!
Direct response marketing is one of the fastest and most effective ways to reach out to any give target audience. Why? Well, billboards may be useful and so are TV ads, but nothing beats the kind of ROI you can achieve from a direct response campaign. Instead of appealing to a general audience, where a below-par strategy can result in losing as many customers as you gain, direct response marketing allows you to personally connect with a very specific audience.
Enough about that, though. If...
Why Content Curation Adds Rocket Fuel To Your SEO Efforts!
Content curation seems to be all the rage nowadays. In fact, most businesses now use content creation as a standard marketing tool to increase their search and brand visibility online. Like so many folks seem to say; every online business is now a publisher too. Whereas most enterprises used to restrict themselves to creating manuals, brochures and perhaps a motivational book (10,000 Secrets to Flaming Corporate Success!) or two, loads of online businesses are now creating entire resource...
Using QR Codes The Complete Guide!
Although many marketing gurus disagree on the efficacy and efficiency of QR (quick response) codes, consumer data from Europe and Japan prove otherwise. QR codes quick to implement and cost virtually nothing, especially to the seasoned marketer. In fact, all they demand are a few design changes and a dedicated mobile webpage or site. And they have the potential to deliver some great returns.
While QR codes may not have caught on like wild fire in North America, its only a matter of time....
The 7 Essentials of Location-Based Marketing
Location based marketing (LBM) is an excellent way to reach out to shoppers and consumers who are on-the-go. What makes LBM so attractiveness is that it costs very little to launch and run, while retaining the potential to generate large revenues in a relatively short period of time.
What exactly is location-based marketing?
Location based marketing is an advertising technique that combines geo-tracking with mobile communications, and in many cases social media platforms like foursquare...
The 12 Fundamentals of Designing & Marketing Mobile Websites
Mobile web marketing is projected to rise exponentially as more and more users acquire high-end mobiles allowing them to access websites on-the-go. More than half a billion people across the globe use their mobile phones to access the web. And with mobile devices quickly gaining popularity over traditionally PCs, user counts are expected to increase dramatically.
Simply put your company needs a mobile website.
The minute you get down to it, youll realize that a mobile website can be...
Why MMS Makes For A Great Marketing Tool!
Multimedia messaging has been around since the early 2000s and despite a few hiccups during its inception the technology has spread like wild fire with over 1.5 billion users as of 2010. The service generates almost $26 billion a year and that figure is on the rise with the introduction of 4G, high-resolution camera phones.
What makes MMS such a great marketing tool is that you it features the lightning fast delivery times of SMS along with added features that include images, video, audio...
7 Essential SMS Marketing Strategies
SMS Marketing makes for a great a way to connect directly with your customers for a host of reasons. Firstly, it allows you to instantaneously connect with your customers (existing or potential ones) through a device that they carry around with them all the time. Secondly, unlike email, text messages are almost always accessed and read by the recipient and you dont have to deal with barriers like junk folders and spam filters. Thirdly, the limited character length of an SMS will force you to...
6 Essential Social Media Marketing Tips
Social media is for everyone. Whether youre part of a large conglomerate, a small business or a local service provider, you will find that integrating social media into your overall marketing plan will almost always yield surprisingly positive results.
Skeptical about what social media marketing SMM can do for your business? Facebook, Twitter and LinkedIn have a combined user count of over a billion people thats more than a tenth of the world population! A Nielsen study indicates 25% of...
How to make and improve your email newsletter
Beginning in the early-1970s, email has progressively developed from a niche communication implement into a major marketing tool with the potential to reach hundreds of millions of prospective consumers. With the global expansion of the internet during the 1990s, the popularity of email marketing soared with the medium proving to be a highly effective at generating sales. Today, email remains one of the most widely used marketing platforms in the world mainly due to the massive scope and...
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