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Social media marketing is becoming increasingly standard in online marketing campaigns due to its known ability to build website traffic and inbound links. Link-baiting, Digg-baiting, and submitting your site to social bookmarking sites has both short term and long term value. Nonetheless, social media marketing often gets criticized because its effects are sometimes only short-lived. Some common complaints about social media marketing are that it drives worthless traffic and none of the...
•8 Rules For Social Media Optimization
Social media has come to play an incredibly important role in the marketing campaigns of a variety of different businesses. Here are 8 rules of social media optimization that you must follow to ensure that you maximize the results of your social media marketing campaign.
1. Increase Your Website’s Linkability
The problem with a lot of websites is that they are static. Their content remains the same and nothing on the site is updated on a regular basis. Increasing the linkability of your site...
•When PPC is Better Than SEO
When people in PR circles talk about search marketing, the focus is usually on search engine optimization rather than PPC. However, PPC can be a very valuable search marketing tool that creates instant search visibility and drives traffic to news-related content. For example, The New York Times is known to use Google AdWords to promote their news stories with hot, trending topics online.
Similarly, PR professionals can use PPC advertising to draw instant traffic to news items, content, and...
•The 7 Components of Successful Landing Pages
Are your conversion rates nothing to write home about? Do you feel like the copy and design of your landing page needs a big makeover? Give your post-click marketing a boost by evaluating your approach and ensuring that your landing pages implement these 7 important components.
1. Match Your Advertising with Your Landing Pages
Does the pre-click content match the post-click content? Make sure that there is continuity between your advertising and landing page. If you have several different...
•Is Directory Submission Dead?
Some SEOs claim that directory submission ain’t what it used to be. While that is true to some extent, it is still possible to rank well in Google through directory submission. However, you must submit to quality directories and this is the tricky part. Directories abound but the majority of directories out there aren’t worth your time. If you manage to find quality directories to submit to, you can get your website to rank for competitive three word-long keyword phrases.
How to Tell Whether a...
•Is Business Blogging Right For Your Company?
Company blogs are often referred to as a must-have item but the truth is that not all companies benefit from having one. The benefits of business blogging include exposure and visibility within your industry and a higher rate of conversions but there are also some risks to consider. Here is a breakdown of the benefits and risks of business blogging that you can use to determine whether or not it is right for your company.
The Benefits
The benefits of business blogging are numerous. For...
•How to Get Free Traffic From Ad Swapping
One way you can get quality traffic for free without the assistance of search engines is via ad swapping. Of course the most effortless way to get traffic to your website is to pay for it via advertising but some of us can’t afford to pay or simply don’t want to. In that case, the solution is ad swapping, or putting someone else’s ad on your site in exchange for them doing the same thing.
An ad swap is different from a link exchange because the goal is not to improve search engine rank. The...
•Google Changes and the Future of SEO
The imminent death of SEO has been a hot topic amongst SEO professionals for quite some time now. Some SEO professionals worry that their careers are in jeopardy since search engines are continually making improvements to their technologies. Search engines are in the process of completely revamping their ranking strategies to fight spammers and improve user experience. For example, Google is currently improving intent and behavior-based search in order to provide more relevant search results....
•Local Businesses Search Engine Optimization
Want your local business to thrive online? There is an abundance of information about how to target local search terms and become an online leader in your local area and niche but it’s easy to experience information overload with all the advice that’s available out there. Here are the 5 essential components of local search that will help you rank and dominate in your local market.
1. Add Geographical Information to Your Page Titles
Make sure to use both your target keyword term and location...
•Focus Your SEO Campaign on Your Needs
Quality content, link-building, social media, and on-page optimization – these are just a sampling of the many aspects of SEO. Depending on who you ask, you will get a different answer about which aspect of SEO is most important. You may feel overwhelmed with the SEO tasks ahead of you but you can prioritize your duties by following these simple steps.
Determine Your Goals
Want to know how to prioritize your SEO efforts? Start out by defining your goals. Whether you want to sell products or...
•How to Optimize Images for the Search Engines
Since SEO can be so focused on the written word, people often forget that images can also be optimized for the search engines. Images are an integral part of any website’s SEO campaign not only because they can be optimized but also because they attract traffic and links. People have short attention spans and there’s nothing like a visually stimulating photo or graphic to grab their attention and get them interested in what you have to say.
In addition to breaking up your copy, adding...
•On Site SEO Over Optimization Mistakes
After learning on-site SEO techniques, newcomers to SEO tend to overuse them. There is such thing as too much of a good thing in SEO. When you use on-page SEO techniques, it’s a good idea to be careful not to tread the thin line between good SEO and overdoing it. Some of the most common on-site SEO errors are stuffing content with keywords, developing content to target keywords that aren’t completely relevant to your market, and using an excessive amount of internal links.
Focus on Providing...
•How to Optimize Videos for the Search Engines
One question that looms in the mind of many is how to optimize videos for the search engines. Unlike with articles or blog posts on your site, videos cannot be seen by the search engines so you can’t expect to just utter a few keywords on camera to get your videos ranked.
Tips for Getting a Video Ranked for Target Keywords
Since the search engines cannot see anything in your videos, there are only a few things you can do to inform search engines of what your videos contain. The title of the...
•How to Get Quality Backlinks
Link-building is one of the most important aspects of SEO but many business owners go about it the wrong way. Not all links are going to make a difference in your search engine rankings so blindly accumulating links will not be to your advantage. Of course the top search engines like Google tell us that the best links to have are natural links that you receive without taking any action on your own. While these natural backlinks are ideal, it’s not as easy as it sounds to get them.
Other Types...
•Latest Google's Search Features and SEO
Google recently made two new improvements to its search engine. Google announced that it will utilize a new technology that allows it to better understand concepts and associations related to search terms. In addition to expanding related searches, Google Search will also start facilitating the use of longer search terms.
Anytime you search for something on Google, related searches are generated at the top or bottom of the page. With Google’s new changes, there will be a higher number of...
•Blog Comments For Link Building or Reputation?
You’ve seen them... those spammy blog comments touting the benefits of herbal Viagra or acai for weight loss. To ensure that hyperlinks would have no SEO value when people left these types of spam comments on certain blogs, HTML NoFollow tags were created by Google in 2005. Any blog comment containing a link that contains the NoFollow attribute does not get any credit when search engine rankings are decided. Many websites and blogs are now using the NoFollow attribute by default to prevent spam...
•5 Ideas to Make Money With Your Blog
If you’ve ever dreamed of making money as a blogger, look no further. While it’s not rocket science to make money from a blog, it certainly doesn’t seem easy in the beginning, mostly due to all the misinformation out there. Keep these 5 simple points in mind if you want get started now making money with your blog.
1. Create a Big, Popular Blog
Creating a blog that is very big and popular in its niche is certainly the most rewarding way to make money as a blogger but it’s also the most...
•Why You Shouldn’t Use Blogger For Your Company Blog
You’ve probably heard time and time again that it’s not a good idea to use a free blogging platform like Blogger for your company blog. After all, it looks incredibly unprofessional when you see that a company blog has a URL such as this one: http://yourcompanyname.blogspot.com. However, that’s not the only reason why you should avoid Blogger.
The Loss of SEO Benefits
If you are running a company with an online presence, you undoubtedly have a company website with its own domain. If that’s...
•5 Warning Signs When Hiring an SEO Company
There are a plethora of SEO companies vying for your business out there. Some of them will say just about anything to get you to become a customer. While it's true that SEO is an essential investment in this day and age, many SEO companies make empty promises and are merely out to make a buck. Protect yourself from SEO scams by looking out for these 5 warning signs when hiring a company for your business' SEO needs.
1. Recommending web content with specific keyword densities
Back when Google...
•5 Steps For Blog Posts go Viral on Twitter
When it comes to increasing your blog reader base and driving more traffic to your posts, there are few platforms more effective than Twitter. Twitter is an excellent tool for connecting with your readers and building a rapport. All businesses should use Twitter as a part of their marketing and branding strategy. For bloggers, knowing how to use Twitter effectively can lead to unbeatable exposure. Here are 5 steps any blogger can take to get his posts to go viral on Twitter.
1. Increase Your...
•Link-Building Strategies For Your Web Content That Won’t Fail You
You can write awesome content for your website but if it doesn’t get any eyeballs, you might as well just be writing in your own diary. The most effective way to drive traffic to your site is writing great content and attracting natural traffic with it through effective link-building. Here are some surefire strategies that will help you build your links and boost your seo rankings.
Using Social Media Sites
Sites like Digg, StumbleUpon, and Reddit allow you to get your content seen by a large...
•Most Important Components in Keywords Research
Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website visitors with informative content, you improve your credibility and thus boost your online business. Here are the 5 most important factors you should consider when conducting keyword...
•Tips For Accumulating More Twitter Followers
Increasing your Twitter following allows you to drive traffic to your website(s), build your online presence, and network with people from around the world. So how do you get more Twitter followers? Some may argue that it requires posting good tweets at a particular frequency or following good tweet etiquette while others say that it all boils down to driving traffic to your Twitter page and following people so they in turn follow you. Let’s explore those two arguments.
What We Can Gather From...
•How New Websites Can Build Links Quickly
It’s essential for new websites to increase search engine visibility. One of the easiest ways for new websites to increase search engine visibility is through optimizing their content with long tail keywords. Long tail keywords are easier to rank for because they have low to medium competition and decent search traffic. However, no matter how keyword-rich your content is, nobody will find it unless your site’s ranking improves through the accumulation of backlinks. The most important factor in...
•5 Steps For Making Money With Your Website
No one said making money online was easy but it’s not completely impossible either. Despite the fact that online competition is fierce these days, following some fundamental strategies will allow you to make money no matter what. Every website has pages that receive more traffic than others. By monetizing those high-traffic pages and optimizing them for the search engines, you’re bound to increase revenue for your site. Here are 5 surefire steps to take in order to make money with your...
•Blog Commenting: The Short-Term Benefits Vs. The Long-Term Benefits
Commenting on blogs is often cited as being important for any website’s link-building efforts. However, the benefits of blog commenting vary depending on how you approach the process. Most people who are doing it solely to build links and drive traffic to their site leave quick, relatively thoughtless comments on blogs that do not have no-follow turned off. While this may bring your blog instant traffic and links, the long-term benefits of leaving thoughtful comments and building relationships...
•10 Ways That Twitter Can Boost Your Online Business
Tweeting, as it is called, is all the rage amongst online businesses these days. Twitter consists of writing short text messages of less than 140 characters that can be viewed by all of your followers. Twitter is a great way to attract attention to your online business thus serves as a form of free online marketing. Companies can use Twitter to interact with both current and potential customers, building brand loyalty and image. Here are 10 ways in which Twitter can boost your online...
•4 Important Components of Analyzing Your Site Visitors
While many of your blog or site visitors may leave comments or send you emails that tell you more about them and what they are interested in, many will have a look around your site and click onward without leaving a trace of information about who they are and what they care about.
Traffic analysis allows you to get an idea of who your website visitors are so it is essential if you want to improve your online marketing efforts. When marketing either online or offline, it’s important to know who...
•How Google, Yahoo and MSN Differ
Google, Yahoo and MSN are the top search engines but each uses vastly different criteria to compute algorithms and relevancy. What you do to rank well on one of these search engines may lead you to lose your ranking on another. Important factors that you can use to compare and contrast how these top search engines will judge your site include content and query processing.
Which is King – Quality Content or Keywords?
Yahoo tends to lean towards commerce-related sites more so than informational...
•Search Engine Submission Service Scheme
One of the most important factors in search engine optimization is back links. In the last years no website has ranked for any keyword just by buying a search engines submission service. Since 2004, if not earlier, all the important spiders have learned to auto discovery web sites by following links from other domains.
When Altavista.com and Inktomi were still important players in the search engines market, spending hours submitting all URLs in a website every couple of weeks, together with...
•Google Discrimination
As a search engine optimization company we are constantly monitoring several markets to stay up to date on the latest algorithm trends. In the years we have always notice that somehow Google discriminates or just doesn't "force" all websites into following their own guidelines and what for many websites would be an instant ban is the success of others.
In SEO the goal is not always to be in the top positions, to be really successful it is extremely important to stay there. Many black hat...
•Surefire Ways to Make Your Content Viral
One of the best ways to drive massive traffic to your site in a short period of time is through the creation of viral content or linkbait. Linkbait is created with the sole purpose of driving more traffic to your website through links and bookmarks.
Content that is successful in this regard typically does not have any indication of being linkbait. You need to make sure that your content is very useful to readers and that it is not an obvious attempt at creating linkbait. The moment that a...
•10 Tips For Building Substantial Traffic To Your Site With Stumble Upon
Stumble Upon is a social media website that allows you to tag your personal and professional interests so you can filter the web for sites based on your particular interests when you surf for content. Rather than searching for specific terms like you would on Google, on Stumble Upon you can surf through sites that are more broadly related to your areas of interest. You can then tag the websites you find with a “thumbs up” or “thumbs down.”
Stumble Upon also works like a social bookmarking site...
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