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It's been said that to be a successful salesperson, not only do your listening skills have to be great, but your closing skills have to be even better. However, I believe that while these skills are helpful, they are not essential. In my opinion, to be a top-performing sales professional, you must be a great leader. It is a fundamental character trait. Although we have all known salespeople who have had stellar years based on the luck of a few great clients, those with sustained, long-term...
Why Customer Service Destroys Salespeople
One position that has not been impacted by the economy is sales. Ask any CEO and you will hear that one of their biggest issues is finding and retaining good salespeople. Something happened on the way to a sour economy: Too many companies learned the hard way that their salespeople didn't know how to sell. Instead, their salespeople were good at taking orders and providing customer service. There is nothing wrong with this approach, as long as the marketplace is always going to serve up new...
Holding on Price in a Down Economy
Discounting on price is not a sales strategy. It's an impulsive move made by desperate salespeople. In a tough economy, customers think and expect everything is going to be discounted. Because of this, salespeople feel it necessary to oblige the customer to close the deal. Unfortunately, however, this leads to a downward spiral, much like an addiction to an illegal drug. Once a discount is offered to one customer, it becomes easier and easier to offer it to another one. Before they know...
Sales Goals in a Tough Economy
Making your sales goals in a good year is one thing, but attaining them in a difficult year is an entirely different challenge. Putting aside the common clichι that when times are tough, great salespeople are made, the reality is that making your goals puts more money in your pocket. Therefore, I keep reminding salespeople to think of how many times in the past they've watched a customer materialize out of nowhere only to become a major player in helping reach their year-end objectives. If...
Have You Sold Yourself?
You will always be your number one customer. It's not the big account you service, nor is it the hot new prospect you just uncovered; it's you. The reason is simple. If you're not completely confident in what you're selling, you will never come close to maximizing your sales potential.
The current sales environment makes the need to sell yourself even more important. If you think you're the exception to this rule and you're not completely confident in the products or services you...
Selling a Price Increase in a Soft Market
Selling a price increase can be difficult in nearly any type of situation, but trying to sell one in a soft market can be downright brutal. Yet, as unpleasant as it can be, it is often essential. The problem of selling a price increase in a soft market usually stems from the fact that the salesperson and the customer are coming at the situation from different perspectives. Especially in times like this, it is imperative for the salesperson to understand that regardless of what the market or...
The Price Increase Switching Game
We've all had to deal with price increases in one form or another. Similarly, many of us have been faced with a belligerent customer who not only is unwilling to accept your price increase, but also threatens to switch to your number one competitor. When this happens, we're often left with the feeling that our career is on the brink of imploding. But, don't panic! Take a deep breath and relax! It's not as bad as you may initially think.
In talking with a variety of salespeople,...
Maximizing Your Price The Value / Benefit Equation
Price increases are currently occurring at a faster rate than we've seen in the US economy for nearly 25 years. The driving forces behind these increases seem to be the rising costs of labor, raw materials, etc. Although these are certainly valid, the real reason for these price increases should stem from the value of the product or service you're selling, not the cost associated with them. Unfortunately, for the past two decades, there have been many companies leaving billions of dollars...
Selling With Your Personality
Anyone can sell if the price is cheap enough or if what is being sold is something people can't live without. However, for the vast majority of us, neither of these luxuries are part of the scenario. The difficulty of selling is compounded by the fact that most customers have a wide range of options available to them regarding what they can buy. Therefore, in order to close the sale, it becomes necessary for us to stand out from other salespeople. One of the best ways to be different is by...
Maximizing Your Price in a Soft Economy
Establishing maximum value for your price is never easy. In today's volatile economy, it's even more of a challenge. For most companies, costs are increasing, yet the ability to pass them along to the customer is fraught with numerous roadblocks. The customer's response to a price increase is rarely positive, with the usual line of objections that go along with it. In addition, there are the concerns that a competitor's price may undercut yours or that the customer may choose to go down a...
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