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5 Ways to Entertain Your Kids When They're Off School but Your Home Business is Open
by: Megan Corwin
1. Put in a DVD/video. What is it about children that they can watch the same movie over and over again? Take advantage of this fact.
2. Barter with the parent of your child's friend. She can take them to a movie or watch them at her house for the day. Just be sure to return the favor on a weekend or day your home business is closed.
3. Check with your local YMCA or museums. Many of them...
Adding the Right Keywords to Your Website Content
Adding the Right Keywords to Your Website Content
by: Megan Corwin
You've made your website, added a great title and keywords in the meta tags. That's it, right?
Not quite. There is another simple strategy to get more bang out of the content of your page knowing what words people are using for their searches and then incorporating them into your website.
Here's a handy tool that will be your guide to finding those words:...
Share Your True Colors
Share Your True Colors
by: Megan Corwin
Dont you just love the leaves changing colors in the fall? Here in the Midwest we are almost at the peak of leaf peeping season. The trees are showing their true colors glorious yellows, reds, and oranges.
While they appear green during the spring and summer, those vibrant fall colors are always present, just not seen by us. As the bright green chlorophyll fades away for the winter, the autumn colored leaves are exposed, providing a beautiful...
Cure Your Burnout!
Cure Your Burnout!
by: Megan Corwin
Do you ever get those Sunday night blues? Dreading the week ahead, feeling the daily grind just draining away all of your energy before the week even starts? Or what about those days where you just feel like you are going through the motions and not really being present in your own life?
Weve all been there burned out.
Recently I received the following email:
I work from a home office and my last year has been very busy. Ive needed to put in...
October: A Month of Personal Harvest
October: A Month of Personal Harvest
by: Megan Corwin
October is hands down my favorite month. Every year l look forward to a visit to Lynd's Fruit Farm in Pataskala, Ohio. My husband and I get in the car on a crisp day and take in the leaves displaying their glorious colors as we travel the country road. Once we reach the farm, I pour through bushel baskets brimming with gourds and Indian corn, wander the pumpkin patch, and pluck ripe apples from the trees. In addition, I reflect upon the...
Building an Email Marketing List
Building an Email Marketing List
by: Megan Corwin
There's a marketing estimate that it takes something like seven contacts with a potential client before they purchase. Email is a wonderful way to handle these contacts for a variety of reasons:
you can send one message to a large number of people
compared to traditional hard copy marketing it can be a lot less expensive
if you use a list management system you can get instant results like how many people opened the email and how...
Does Your Shopping Cart Have a Squeaky Wheel?
Does Your Shopping Cart Have a Squeaky Wheel?
by: Megan Corwin
Have you ever gone grocery shopping just before a holiday? The aisles are packed with people pushing carts, shelves need restocked, all the checkout lanes have long lines...not a fun experience.
Just like in-person shopping, making online shopping easy and painless is key to getting customers to purchase from your store.
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Let's examine the internet shopping process from start to finish exposing some places in...
Creating Your Internet Marketing Plan
Creating Your Internet Marketing Plan
by: Megan Corwin
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't...
Using Forums to Promote Your Business
Using Forums to Promote Your Business
by: Megan Corwin
When is work not really work? When it's fun!
Using online forums, also called message boards, can be a fun way to promote your business in a low key way.
Benefits:
You cultivate relationships with others
You learn about all kinds of topics
Your marketing message is presented without screaming advertisement
By answering questions related to your topic, you are positioned as an expert in your field
How to Use a Forum for...
Get to Know Your Competitors Using Alexa
Get to Know Your Competitors Using Alexa
by: Megan Corwin
All great marketers know that in order to be the top in your field you need to know your competitors. But researching each one can be time consuming and a treasure hunt at best. Using Alexa (www.alexa.com) can be an invaluable tool for you to find out what your competitors are up to on the web.
What is Alexa?
Alexa is an Amazon.com company that maintains information about website traffic.
You can find out the most popular...
How to Grow Your Ezine Subscriber List
How to Grow Your Ezine Subscriber List
by: Megan Corwin
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop.
When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.
Why not? They had no reason to. No...
Viral Marketing with Your Signature File
Viral Marketing with Your Signature File
by: Megan Corwin
Computer viruses are usually a bad thing. They can compromise your security, delete necessary files, and give your PC trouble. Viruses reak havoc quickly often because they are forwarded via email and eventually reach thousands of computers.
But what if you could harness this contagiousness - in a good way?
You can! Add a signature file to your emails. A signature file is quick and easy to make, but the potential to reach...
Simplify the Season
Simplify the Season
by: Megan Corwin
Let's take a look at a typical Christmas To-Do list: bake cookies, buy and make gifts, attend office party, church commitments, address and mail cards, clean the house for guests, decorate...it goes on and on....
The holidays are meant to be a time of joy and family celebration. But all the running around we do can zap the fun. Here are some ideas to simplify the season.
Gift Giving:
Purchase a family gift rather than gifts for individuals....
Getting through the School Daze
Getting through the School Daze
by: Megan Corwin
Its back to school time again. Does the thought of having to get everyone organized and out the door make you want to send for boarding school brochures? Here are a few tips to help get through that back to school daze.
Making Merry Mornings:
The biggest cause of whining and tantrums in the morning is a sleepy child trying to make a decision. Eliminate the choices along with the grumpiness.
Lay out clothes the night before. This...
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