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One of the most important characteristics a person can project in a business setting – or any situation, for that matter – is confidence.
People are attracted to confident individuals, like a magnet to steel. Those who present themselves with self-assuredness are more successful job applicants and apt to more quickly climb the career ladder.
Speak in a commanding fashion and odds are people will listen to what you have to say. They will even follow your lead. Confidence is an essential...
•If Your Company Had a Personality, What Would it Be?
Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to?
Let’s boil this down to a simple consideration. If your company was a human being what type of personality would it possess?
It’s all part of the anthropomorphic techniques being increasingly used in advertising campaigns.
First a definition, since anyone can be excused for being unfamiliar with this obscure,...
•Turning Simplicity Into Your Guiding Business Principle
I’ve said it before on this blog – simplicity is always more powerful than complexity. It's just a fact of life.
People easily understand, remember and trust simplicity. Complexity is over-packaged and is prone to confounding people and making them suspicious of what’s being communicated.
Some firms are better at putting simplicity into practice than others. One of them is the award-winning branding firm Siegel+Gale, which has offices around the world. The motto on Siegel+Gale’s home page is...
•5 Reasons Presenters MUST Arrive Early
I have a saying that I’ve repeated to many people in recent years. It goes like this: “If you’re not early you’re late.”
This principle has served me well for business meetings, airline flights and all-manner of business-related engagements. And it’s a respectful and professional way to deal with other business people.
It’s most critical to adhere to this principle when you’re heading to a venue where you’ll be making a presentation of any kind. It’s important to build time into your commute...
•How Kobe Bryant Flunked the Personal Branding Game?
Much has been made of the personal branding of individuals. It’s been a hot subject In recent years. One of the great failures of personal branding has been playing out in public view for years.
Enter basketball great Kobe Bryant of the Los Angeles Lakers.
His monumental failure to turn himself into a sterling brand is largely attributable to a predecessor who has one of the world’s strongest personal brands.
Enter NBA legend Michael Jordan, formerly of the Chicago Bulls.
The overarching...
•What Infomercials Have to Teach us About Persuasion
The best sales book I’ve ever read is titled “The Accidental Salesperson.” It delivers on its promise of “more usable information per chapter than anything on the market.” The book is written by sales expert Chris Lytle.
One of the key themes in the book is wrapped in a single quote from its author. Mr. Lytle says, “Life is one big seminar and lifelong learners get more out of life.”
Treating life as a seminar means being observant. It means paying attention to the lessons that are all around...
•6 Misconceptions About The Future Of Newspapers
The newspaper industry is dead. That has become conventional wisdom among the American populace.
There are just two problems with that statement. The newspaper business has had its obituary written twice before – once during the advent of radio, then a second time during the advent of television. Neither proved true. There are still thousands of newspapers rolling off printing presses to this day.
Not only did newspapers survive both of those innovations, the business thrived in their...
•The E-book Strategy to Blogging Success
Bloggers need to pay much attention to the subjects they choose to write about. It’s the only way to attract and retain subscribers.
Smart bloggers plan ahead, plotting out the subject matter they will tackle during the next month or two or even longer. Ideally, the information bloggers share is accretive. In other words, each blog post builds on the knowledge imparted in earlier blog posts.
One method for accomplishing long-range planning and a logical progression of the information for your...
•How to Find Topics For Your Blog Posts
Many bloggers allow their sites to go fallow because they run out of ideas for new and meaningful blog posts. What the devil am I going to write about, they wonder.
To do great blogging you need great sources, just like any newspaper or magazine reporter. One of the best sources for topics is other blogs. If you’re serious about blogging you should be subscribing to many good blogs – both in and outside your category.
I follow about a dozen blogs by people like Denise Wakeman, Chris Brogan,...
•7 Rules For Electrifying Your Testimonials
One of the most misused forms of sales and marketing is the testimonial.
This is a shame because it’s also one of the most powerful things you can do to promote your business to prospects. Testimonials are referrals or endorsements from your customers and serve as statements that testify to your competence, professionalism and ability to deliver a strong product or service. Testimonials are widely used not only because they’re effective but because they are low-cost or free way to promote you...
•Blogging With Cisco Systems CEO John Chambers
Good luck trying to get most executives to seriously contemplate blogging. Yet, some of the biggest names in corporate America are bloggers. Names that are familiar to you and me.
Consider this quotation from Cisco Systems CEO John Chambers:
“If you had told me I was going to [be blogging] three or four years ago I would have said, ‘Not a chance.’ Blogging is now the way I communicate with our employees, almost all video.”
Chambers’ remark came during an enlightening interview on a McKinsey...
•6 Tips For Networking at Business Events
There is no substitute for the power of face-to-face networking. But the question is: Are we maximizing those opportunities by using sound techniques that produce the very best results.
Oftentimes some basic mistakes are being made that cost us business. And there are also subtle tactics that can refine our approach.
With that in mind, here are six key networking practices that will make your ventures at business events more fruitful.
MINGLE, DON’T CLUSTER. My experience is that when people...
•7 Reasons Your Company Should Podcast
If you’re still not sure what a podcast is don’t feel bad. You are one of millions of intelligent, informed people who are missing this piece of the New Media puzzle
Having excused you, now permit me to chastise you. All businesspeople should know what a podcast is, especially considering there are tens of thousands of them and their legions of listeners are growing. Podcasting can also be very beneficial to your company or you as a business professional.
But let’s not get ahead of ourselves....
•The End Of Advertising As We Know It
Everybody is well aware that the advertising game has undergone some pretty radical changes. But that’s just the beginning according to IBM, which is predicting that the next five years will bring more change for the advertising industry than we saw during the previous 50 years.
That’s the conclusion of an IBM Institute for Business Value report titled "The end of advertising as we know it." The study’s results are based on the input of 2,400 consumers and 80 advertising experts. It invites us...
•The Art of Public Speaking From One of Its Masters
Millions of people consider public speaking a fate worse than death. But if you occupy any type of leadership position it’s inevitable that you’re going to be asked to stand up before a group – large or small – to deliver a speech.
The careers of most executives advance or stall based on how well they communicate in a variety of forms. Public speaking performances are the riskiest of all, but they also give you a chance to make a very big impact. Being a sought-after public speaker gives you...
•Where to Find Inspiration For a Red-hot Home Page
The World Wide Web and its many manifestations have exponentially magnified a company’s ability to tell its story at a relatively negligible cost. The web can take even a small business global.
The website is any company’s primary port of entry into its online presence. When a person hears about an interesting company the first thing they typically do is seek out its website in search of information. And what do they find?
Many times it isn’t pretty. Indeed, most websites are sorely lacking...
•Tips For Carbon-based Networking
Every now and then, despite our best efforts to the contrary, we must tear ourselves away from computers, hand-held devices and other electronic components and actually talk to another human being. Yes, a carbon-based flesh-and-blood earthling.
What's a modern, Web 2.0-er to do? We know how to Tweet and Ping and go viral to simultaneously network with thousands of remote and anonymous people in one fell swoop. We've got that down cold. But now we're in a room and there are people standing...
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