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Power Your Profits With Price And Perception by Noel PeeblesPeople don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on your product or service. If the price asked for doesn't feel right, in relation to the value delivered, customers are not going to buy.If the customer thinks that what you are offering them isn't...
•3 Steps To Keeping A Customer For Life
3 Steps To Keeping A Customer For Life by Noel PeeblesThe relationship between a customer and your company is more complicated than it appears. It's not a simple matter of the customer handing over some money in return for a product or service. Certain conditions have to be met before the customer feels comfortable enough to make a buying decision. Here are three steps your customers want you to get right, before they'll make up their mind to buy from your company.1. Welcome them. Make them...
•How to Sell in Tough Times
How to Sell in Tough Times by Noel PeeblesDo I have any specific thoughts about selling when times are tough? Well, if you are to achieve high levels of success in selling, you must be able to get positive results even while circumstances are negative. In just about every area of selling the field will over populate in boom times and thin out in tough times.The Real Estate industry is a classic example of this. Yet some people stay in the industry year after year, regardless of 'booms'. The...
•3 Mindset Changes To Increase Your Sales And Profits
3 Mindset Changes To Increase Your Sales And Profits by Noel PeeblesConsumers Are Individual CustomersThe idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to "push" advertising out to. In fact, wise marketers will remove the word "consumers" from their vocabulary all together. You can't have a relationship with a consumer, you can with a customer. Customers...
•10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE
10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE by Noel Peebles1. Marketing “You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 2. Change In Business “Without change a business will become sluggish, even...
•Turning Problems Into Profits And Solutions Into Sales
Turning Problems Into Profits And Solutions Into Sales by Noel PeeblesTURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel Peebles People don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something. They want you to solve a problem. That’s why I say - don’t sell products, solve problems! “Solve what?” you may ask. For instance, solve their problem of: - Not having enough...
•A Battle Of Products Or A Battle Of Perceptions?
A Battle Of Products Or A Battle Of Perceptions? by Noel PeeblesMarketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service - it is a prerequisite of doing business these days. Customers expect it. Like it or not, it can be difficult to change a mind once it is made up. It can cost mega-bucks to blast your way into a...
•Who Are Your "Most Likely" Customers
Who Are Your "Most Likely" Customers by Noel PeeblesYou'll notice I've used the words "most likely" in the above question. Why didn't I just ask who are your customers? That would have been too easy! Effective research is all about asking the right questions. If I'd just asked who's your customer, you might have been tempted to answer "Well, I suppose everyone who pays me is a customer." Yes you're right, but I already knew the answer to that.When you think about it, a "good business...
•Find Your Unique Buying Advantage And Watch Your Profits Grow
Find Your Unique Buying Advantage And Watch Your Profits Grow by Noel PeeblesClear positioning is critical for any product or service, whether new or existing. Without clear positioning it is hard to find or establish a Unique Buying Advantage (UBA). The first thing to consider when working on your positioning strategy is the question "where do you come in first?" Then consider what key benefits you offer over your competitors. If you don't already know what your customers think about your...
•ANOTHER 10 QUOTABLE QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE
ANOTHER 10 QUOTABLE QUOTES TO ADD PUNCH TO YOUR EZINE, NEWSLETTER OR WEBSITE by Noel Peebles1. Opportunities “In 20 years from now people will look back and wish that they could have started a business, invested money, bought shares or property during the early years of the new century, when there were so many new opportunities.” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 2. Marketing And Innovation “The only purpose of a business is to bring in...
•12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers.
12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers. by Noel PeeblesMarketing on the Internet is not really a choice anymore, but has almost become a necessity in today's marketplace. No company can afford to ignore the fact that online marketing is now a multi-billion-dollar business. Those businesses without an online presence are missing out on a goldmine of potential customers. Like anything, there are exceptions to the rule and...
•A Dream Retirement Or A Rude-Awakening To Financial Reality?
A Dream Retirement Or A Rude-Awakening To Financial Reality? by Noel PeeblesIt would be fair to say that most people will find their incomes at least halved the instance they retire from the workforce. The bombshell is dropped when suddenly discovering they lack the cash flow to do the things they had always dreamed of doing in retirement. Sadly, what looked like being a dream retirement becomes a rude awaking to financial reality. Will you be any different? Well, there is a quick-fix...
•7 Questions To Test The Loyalty Of A Real Estate Agent
7 Questions To Test The Loyalty Of A Real Estate Agent by Noel PeeblesBuying or selling a home can be especially difficult when dealing with an incompetent or disloyal real estate agent. Now, don’t get me wrong, I’m not out to knock realtors. I’m the first to admit that many agents are excellent and worth their weight in gold. However, most real estate agents fall into one of three categories: good, average or poor. Then, there is that worrying small percentage of agents who are downright...
•YOU are in control! YOU are responsible!
YOU are in control! YOU are responsible! by Noel PeeblesDo you ever think to yourself, "I can't do that?" Most likely, it is your present beliefs that may be causing you to doubt your own abilities. After all, the only thing that can ever stop you from doing or getting anything is a thought.· I'd better not try that. · I don't have a chance to win this one.· They'd probably turn me down anyway.· I can't see it working. · I doubt she'd go out with me. · What if I call him and he says no? I...
•DON'T LET THESE 3 DEADLY DEMOTIVATORS DEFEAT YOU
DON'T LET THESE 3 DEADLY DEMOTIVATORS DEFEAT YOU by Noel PeeblesDemotivation happens when your negative thoughts overwhelm any positive motivation you may have. Don't worry you're not alone. We all fall victim to it at times. It may be as simple as "having a bad hair day", but it can also be far more serious. Demotivation can distract or discourage you from achieving your goals. The truth is; demotivation can be downright deadly and destructive! Here are some warning signs to look out for...
•Imagine A Powerful Energizing Motivation Pill To Get You Almost Anything You Want In Life
Imagine A Powerful Energizing Motivation Pill To Get You Almost Anything You Want In Life by Noel PeeblesIf you don’t know what you want and why you want it, how can you make a realistic plan to get it? Easy! Take the energizing "motivation" pill. It will clarify your thinking, boost your creativity and improve your focus. And that's just the beginning; it will increase your productivity, stimulate you mentally and uplift you emotionally. No, this is not some illegal substance, or even a...
•The Secrets To True Wealth And Happiness
The Secrets To True Wealth And Happiness by Noel PeeblesWhat's stopping you from living the life of your dreams? Is it your circumstances or is it what you choose to believe about those circumstances and your ability to change them? The truth is; most of us get stressed when we feel we are not in complete control of our lives. Many people whinge and moan about their circumstances, but the fact remains, "we have never had it so good." In today’s modern world people can choose from exciting...
•Overcoming Obstacles On Your Path To Success
Overcoming Obstacles On Your Path To Success by Noel PeeblesEvery great athlete, businessperson, or great individual had to stretch and reach for his or her goals. They know that obstacles are a part of the goal achievement process and so they focus on succeeding rather than on what may be keeping them from succeeding. It means overcoming hardships and setbacks, rather than giving up at the first sign of opposition or misfortune. To do this you have got to be willing to take some calculated...
•What Will You Tell Your Grandchildren about the “Good Old Days?”
What Will You Tell Your Grandchildren about the “Good Old Days?” by Noel PeeblesWhen your children or grandchildren ask about “The Good Old Days” and what you were doing in the first decade of the new century... those times of great prosperity... that “Golden Age Of Opportunity”… “The Greatest Entrepreneurial Boom In History”... what will you tell them? What were you doing? Did you capitalize on the wealth that was being created all around you? Will you tell them how you positioned yourself...
•Will Your Life Mysteriously Change For The Better?
Will Your Life Mysteriously Change For The Better? by Noel PeeblesIf fear is your primary motivator in life, then you need to do something about it. It’s no use thinking,"next time I’ll do things differently" or "that will never happen to me again", while you continue to fill your mind with the same daily routine, the same negative thoughts and actions. Of course it will happen again! Stop trying to kid yourself into believing that things will mysteriously change for the better - they won’t....
•When You Turn INDECISION And FEAR Into POWER and ACTION!
When You Turn INDECISION And FEAR Into POWER and ACTION! by Noel Peebles"We have nothing to fear but fear itself." Franklin RooseveltHow many times have you had a really great idea or wanted to take a risk and try something new, only to have a little voice inside your head shout: "It wouldn't work!" "You couldn't possibly do that!" or "What a silly idea".Everyone, at some point in their lives has listened to their little voice cautioning them against following a certain action. If you...
•Build Your Database - Build Your Profits
Build Your Database - Build Your Profits by Noel PeeblesIt's been said that it costs five times more to attract a new customer than to keep an old one. Despite this, most businesses spend an enormous amount of time and effort chasing after new customers. Why do things the hard way? It is far more lucrative to reward good customers by simply encouraging them to remain loyal to your business. The first step to achieving this; is to build a good database and stay in contact with your customers...
•Keep An Open Mind Because Life Is A Self-Fulfilling Prophecy
Keep An Open Mind Because Life Is A Self-Fulfilling Prophecy by Noel PeeblesIf you haven't got an open mind that's prepared to accept a different way of doing things, then stop reading right now. Buy a novel instead.The game of life is real and is played between the ears. The way you think determines the decisions you make. The decisions you make determines what you do. And what you do determines how successful you will become. Your present life is the result of the decisions you have made...
•CHANGE Is Your Best Guarantee Of Job Security
CHANGE Is Your Best Guarantee Of Job Security by Noel PeeblesWhen running your own businesses it is usual to have standard procedures and set ways of doing things. It’s called efficiency. After all, it’s the logical way to do things and we’ve always done it that way and it works.The problem is that it’s easy to form habits and become very set in our ways. We resist change and so do our staff. The business plods along okay as everything steadily changes around it. Then day by day business...
•How To Be Handsomely Rewarded in These Times of Astounding and Radical Change
How To Be Handsomely Rewarded in These Times of Astounding and Radical Change by Noel PeeblesDo you want to be rich? It sounds ridiculous. Of course you’d like to be rich, wouldn’t everybody? But do you want to be really rich? Your words might say you do, but your thoughts and actions very often say something entirely different. If you are still doing things the same way you’ve always done things, then reading this could be the most important thing you do all year. Why? Because your...
•Your first job is NOT to get your customer Your first job is NOT to get your customer
Your first job is NOT to get your customer Your first job is NOT to get your customer by Noel PeeblesYour first job is to get them to see your ad!If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula: 1. Get Attention2. Generate Interest3. Create Desire4. Call for ActionThe problem is that most ads just aim to get attention by using bold or unusual graphic gimmicks. It is a bit...
•How To Write Headlines That Could Make You A Fortune
How To Write Headlines That Could Make You A Fortune by Noel PeeblesWhat do people see in advertising? Headlines! What do you see when you are glancing through a newspaper or magazine? Headlines! What is it that makes you stop for a moment and look at an advertisement, or even read some of it? The headline! An advertisement headline is no different from a news headline. Both are designed to capture the reader's attention and to encourage them to read further.The same applies with a radio...
•How To Get Thousands Of Dollars Worth Of FREE Publicity
How To Get Thousands Of Dollars Worth Of FREE Publicity by Noel PeeblesThe first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news story to one that might interest a local radio station orsuburban newspaper. Sometimes the same news story can be pitched differently to suit the...
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