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When it comes to marketing and sales, there are three different types of intended outcome. The first, a complete sale, is the ideal, and forms the basis of many major internet affiliate programs. The second, per-action marketing, is intended to push users through a certain chain of actions, often a non-paid website membership process or personal survey. Finally, per-lead marketing is designed to produce potential sales, and simply provides a business with potential leads to market to with a...
•Four Reasons to Use Social Media For SEO
Social media is often publicized as the next great leap for marketers, and in many ways it is. However, there are indirect marketing uses of social media that are often overlooked. For hundreds of thousands of web businesses, a favorable ranking in search engines is the most powerful marketing method available.
Of course, SEO is its own marketing form, and one that's given a large amount of attention already from marketers. But for all the focus that has been put on social media as an...
•Four Common Errors on Social Media Strategy and How to Prevent Them
Social media marketing has attracted a lot of public attention in the past two years, largely made up of success stories from major brands, niche companies, and successful internet celebrities who have used it to their advantage. However, despite the success for some, there has been a great deal of major commercial failures in social media.
From poor product promotions to absolute failures in online PR, the world of social media is not quite as rosy as the press often makes it look....
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