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One important advantage Twitter has over Facebook and LinkedIn for connecting with potential customers/clientele is using Twitter search functions.
Because Twitter is so open - everything is open to everyone except for the minority of people who lock their Twitter updates, Twitter search functions and third-party search functions can return very robust results.
The FIND PEOPLE Twitter search function
Let's say you're looking for someone with a common name, such as Jane Smith. If you go to...
The Top 15 Missed Opportunities on Twitter
If you aren't employing numerous elements on Twitter, you're missing out on using Twitter effectively.
- Having your real name in the name field (in settings) with a space between first and last names so your name is searchable on Twitter.
- Including the link to any article or post you reference in a tweet. (You can use a shortened URL application to track the clicks of your shortened link.)
- Rather than a company logo uploading a good headshot of yourself.
- Using your one hot link on...
Your Twitter Account Should Be Consistent With Your Website
All the effort on your Twitter account can be wasted if your website does not appear consistent with your Twitter account.
This is especially true if the one hot link on your Twitter account sends people to your website. You don't want to have a major disconnect between these two online locations.
Your Twitter account should be consistent with your website in these five important areas:
- Consistent headshot photo of you on your website and on Twitter.
This is especially important in...
How to Run a Twitter Contest
If you want to attract online attention to a particular product, service or cause, consider running a Twitter contest as Twitter is an ideal social media platform for this marketing strategy.
How to Run a Twitter Contest to Promote a Product
Let's say you want to promote a new product - we'll call it "Miracle Copywriting" - that sells for $89. You tweet about this new product, including the link to your site where the product is sold.
You'd like other people to tweet this link also. What...
Strategies for Effective Twitter Marketing
Effective Twitter marketing strategies are NOT one size fits all. It's important to consider your goals when planning your own Twitter marketing strategies.
Effective Twitter marketing strategies for a mommy blogger:
Imagine you are a mommy blogger and your end goal for your Twitter participation is to increase readers for your mommy blog. Some of the steps you would most likely take are:
- Use Twitter and third-party search functions to search for people tweeting about subjects you write...
How to Effectively Use Twitter Applications
Twitter can seem deceptively simple. Yet once you understand the numerous opportunities that Twitter offers you, you may be overwhelmed with how much is going on. That's why it's wise to consider how to effectively use Twitter applications to help you stay focused on your Twitter goals.
Disclaimer: There are probably thousands of third-party Twitter applications. As this is an article and not a book I'm only going to talk about a few, including the ones I like the most.
Use tweetbeep.com...
How to Participate in a Tweetchat on Twitter
One effective way of getting to know Twitter people in your area of interest is to participate in a tweetchat on a related subject.
What is a tweetchat?
It's a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic.
First let's talk about participating in one. Then we'll talk about how starting one can help you market on Twitter.
Let's take this scenario:
I announce that a tweetchat on #ficbkmkt (hashtag for fiction...
Make Friends on Twitter
On Twitter if you are authentic, have a strategic plan, and understand how to effectively use Twitter, you can influence people and make friends in ways that will benefit both you and them. (Now while you could do this for political causes, in this article I'm only talking about creating relationships to promote your brand, book or business.)
The first step to influencing people and making friends is to be someone whom others on Twitter know, like and trust. And this step has several...
Utilizing Effective Tweets on TWitters
While there are no rules for tweets on Twitter such as in English for when to use various sentence constructions, there are better practices for tweets.
And I often I notice someone who has missed an opportunity to share valuable information because of not utilizing these better practices.
Here's an example of an ineffective tweet on Twitter:
Someone tweeted in a reply: Great article -- thank you.
Only problem is that links to two different articles had been tweeted within the previous...
Run a Marketing Campaign on Twitter
Planning on how to run a Twitter marketing campaign requires, first, the assumption that you want to run a successful Twitter marketing campaign.
Thus you must plan a marketing campaign that actually does little selling and more connecting. Why? Because this "laid-back" strategy on Twitter is more likely to get you loyal followers interested in what you have to offer.
Let's look at an imaginary Twitter marketing campaign scenario:
You join Twitter and immediately start tweeting only about...
5 Things Other Sites in Your Field Probably Aren't Doing to Attract Traffic
One of the best elements about the web is that people who might be your competitors in an offline environment frequently are your collaborators in an online environment. Still, it's okay to try to do things better than your competitor/collaborators. Why not be the leader and let the others follow?
Here are five things you can do with your website and social media sites to attract traffic:
1. Post new material (articles, blog posts, videos, new products and services) to your website...
How to Use Twitter for Business to Business
When you first start on Twitter, using Twitter for business to business may not seem as obvious as using Twitter for business to consumer or follower to follower. For example, you may feel that Twitter is not dignified enough to reach out to another business.
Let's look at this more closely:
Imagine you are a middle-level manager at a company that creates new software programs. And you've been trying to convince Corporation X, which makes personal computers, that your new software would be...
You Should Be Monitoring Your Brand on Twitter
Your brand - what you are known for - is something that you should definitely want to protect. You do not want people tarnishing that brand.
Can you prevent people from complaining about your products or services? No. But you can make sure that if someone does complain publicly on Twitter, you are brand monitoring and you can then nip the problem in the bud.
Let's take an imaginary scenario:
Jane is a cell phone customer of Company X and she's been unsuccessfully trying to get her bill...
What Is Your Twitter Strategy?
? A young adult asked: "I need help with regard to Twitter. I log on daily and don't have a productive plan on how to effectively use it in a business sense. Any advice on how I can attack this in a productive manner will be much appreciated."
First, it's impressive that this young adult realized that a productive plan is needed to use Twitter for business. Second, I like the phrase "attack this in a productive manner."
Why do I like the phrase "attack this in a productive manner"? Because...
What Does It Mean to Give Value in Order to Create Internet Business Relationships?
? One of the most frequent phrases I see in Internet marketing training material can be summed up as: "Give value to your prospective customers."
What does this mean?
The first thing it means is that marketing today on the Web is not the same as advertisements on television or in newspapers and magazines where it is hoped that prospective customers will see the ad and go buy the product or service.
Today people have so much access to so much information and so many different products or...
How to Use Twitter 101
Everywhere you look nowadays you read or hear about people using Twitter. But what are they using Twitter for?
Here are just some of the purposes for which Twitter can be used:
- Twitter as a replacement for email.
This is because Twitter is faster than email (no need to open an email to read the message) and the tweets are much shorter messages (Twitter's character limit is 140; does email even have a limit?).
- Twitter as an automatic news filter.
You follow people in your fields of...
Tips for Focused Blogging to Promote Your Brand, Book or Business Online
Do you have a blog besides a Web site to promote your brand, book or business?
A blog adds something valuable to a Web site if you post articles several times a week - fresh content to let the search engines know your Web site is active.
Yet blog posts done well can also add to the attraction human visitors find when they visit your Web site. And if you're blogging to support your business goals, then there are two important elements:
- Your blog posts should relate to those business...
Business Marketing on Twitter
If you are active on Twitter and want to promote your business, it's important to know how to use Twitter for business marketing to consumers. Twitter isn't an open invitation to spew sales messages at consumers; rather it's an opportunity to create relationships with consumers.
Your Twitter profile needs to be human
It's no good to use Twitter for business marketing to consumers if you are hiding behind the "corporate veil." In other words, your Twitter username can be in your business...
Top 4 Tips for Twitter
Writing about the top best practices for Twitter is fraught with danger because everyone has his/her own list. Thus with trepidation I will attempt to provide you with what I believe are the most important best practices:
#1 Best Practice:
Share valuable information of yours and others with links to this information. This can be blog posts, news articles, website pages, news photos, whatever is appropriate.
#2 Best Practice:
Retweet worthwhile information tweeted by others and include...
If You Want to Have a Site With Good SEO You First Need an Effective Web Site
If you want to effectively search engine optimize your Web site, you first need to make sure that the Web site is a good "fit" for SEO enhancements. If the Web site itself isn't effective, SEO strategies are going to be difficult to add.
Here are important considerations:
- A domain name that effectively supports your business or project.
You want to have a domain name that is easy to remember and spell and that connects with your business or project. For example, you wouldn't want the...
Use Article Marketing for Free Online Exposure
A good way to get free online exposure is by using article marketing. Basically, article marketing is writing informative articles on a specific info niche and placing these articles around the Internet for other people to use for free (without contacting you) on their blogs and in their newsletters, ezines, etc.
Yes, you write informative articles for free and then people throughout cyberspace can use your articles for free as long as your author bio box (also known as the resource box) is...
A Book's Promotion Should Not Be Hindered by a Book Author Website
Many book author websites hinder a book's promotion because of either missing elements or elements that unnecessarily clutter the website. A book author website should do one thing: Convince the prospective book buyer to learn more about the book.
Here are problems that book author websites have that hinder a visitor's interest in the book:
- Splash page that puts an extra click between the potential website visitor and the home page with the important book information (splash pages are no...
Joining Your First Social Media Site
Getting started on social media can often be deceptively simple. Or it can be intimidating.
The truth is that this is a world of official and unofficial rules. It is easier if you start out knowing what's what, and this is probably especially important if you're more of an introvert.
Let's imagine you already use email, search for information on Google, and read blog posts. But you've never joined any social media sites. How do you start?
1. Decide how comfortable you are sharing...
It's Important for Book Authors to Have Their Own Websites
Many book authors decide that they can get enough exposure for their books by listing these books on various online book sites rather than having a dedicated website for their books.
Yet, if you are truly interested in giving your book the best online marketing opportunities, you need to have your own book author website.
To begin with, if you use social media networking sites such as Twitter, Facebook and LinkedIn to promote your book, you will want to include a URL link that sends people...
Finding People to Follow on Twitter
Finding people to follow on Twitter can be undertaken in numerous ways. When you first join Twitter you can check Gmail, Yahoo, AOL, Hotmail, and MSN email accounts.
It's better to skip this step when you first join because you don't yet have anything in your profile. You really don't want people to look at your profile while it's still empty. If you want to use this feature, plan to do it after you've gotten your profile optimized.
How to Find People on Twitter by Using the "Find People"...
Book Marketing: The Importance of an Open Mind for a Successful Campaign
AS a book author you can't simply say "I've done the best I could for three months of book marketing and now I'm stopping my efforts."
Word-of-mouth and opportunities that knock in unexpected places can't be summoned on a timeline. These happen when book authors follow through for a year or two years or whatever it takes.
While no one has a crystal ball for which tactics offer a sure-fire success method for any specific book, there are some components that can help make it easier for...
Book Authors Can Host Their Own Shows on BlogTalkRadio
BlogTalkRadio.com - an internet radio "station" that offers the opportunity to host a show for free - is ideal for book authors to promote their books on a regular basis while providing valuable content.
To begin with, no technical knowledge is needed. You simply sign up at BlogTalkRadio.com, follow the directions, and you can become the host of your own live show. You don't even need a microphone. You call into a number at BlogTalkRadio to be the host, and your show guest - as well as...
What Should Your Tweets on Twitter Be About?
? Figuring out what to tweet about on Twitter requires considering your overall Internet marketing plan.
For example, if you are trying to increase the traffic to your blog about books, you may decide to focus on tweeting links to news items related to book publishing and book marketing along with the links to your own blog posts. In this way you are establishing yourself as an expert in the book field by both the links you share and the original content you write.
Now let's take this...
For Introverts Amazon Book and Product Reviews Provide an Easy Way for Positive Exposure
Introverts can utilize the opportunity of writing an Amazon book or product review to get online exposure without worrying about the need to engage in "conversation."
You can choose any book or product on the site to write a review about. Obviously it's better to choose books and products that "fit" with your personality or your online brand.
Yet you can write reviews of science fiction books if you love science fiction books even though you have an online clothing retail website. Those...
Videos Can Market Your Business and Run It More Effectively
Free video sites on the Internet are not only for book authors showcasing book trailers.
These video sites actually offer a free or low-cost opportunity for small businesses to both market their businesses and help run their businesses more effectively.
Here's how:
Marketing on the Internet:
Let's say you have a home organizer business and you want to reach more clients in your metropolitan area.
You know the saying "a picture is worth a thousand words"? How about a brief video showing a...
If You Are Engaged in a Job Search Use Social Media
Social media is usually used to refer to websites that encourage online "social networking." We'll use the term here to mean the range of online activities that enable you to create virtual relationships with people who have interests similar to yours.
And this social media activity can be very important for people looking for jobs. You can use social media activity to:
- Find a job by networking on professional sites such as LinkedIn.com
- Convince a potential employer that you can add...
Without a Company Internet Policy Your Company Reputation May Be at Risk
A company senior executive proclaimed that he didn't know anything about Internet marketing and then was unhappy to discover that his company had an unauthorized company blog.
How could that be? He didn't know, but his company had no Internet policy for his employees.
The unauthorized blog was not on the company's Web site, but instead was a hosted WordPress.com blog with his company's name. The blog itself couldn't actually be read because it was password protected, which means whoever...
Follow a Logical Sequence of Steps in Nonfiction Book Marketing
Book marketing in the age of the internet provides numerous opportunities for an aspiring nonfiction book author to have a following before he or she submits a nonfiction book proposal.
The typical advice for someone about to write a nonfiction book proposal is that the person must first have a platform - which basically means a huge following (such as host of a national tv show) or a huge mailing list (perhaps amassed from years of doing business). The reason for this is that publishers...
Internet Marketing Tools to Get Across Marketing Messages
The Internet offers numerous tools to help you get across your marketing message and create a relationship with potential clientele. Here are some of these tools:
- Video marketing - posting to YouTube and other free video-sharing sites - can be an effective Internet marketing strategy.
While you don't need a professional camera to make your videos, some basic tips are good to know, such as not standing in front of a cluttered work space while being filmed and not wearing dangling earrings...
10 Reasons to Revise Your Online Profiles
Have you had this experience: You click on your own profile on a social networking site and you're surprised to read information that is outdated?
We often participate in many different projects, and some are short-term while others are long-term. When we write a profile, we tend to include information that is current even if it is a short-term project.
But things can change quickly, especially on the Internet. So here are 10 reasons for revising your profiles:
- If your appearance...
Book Trailers: They Can Be So Much More Than Wannabe Movie Trailers
Book trailers are popping up all over the Internet, promoting both fiction and nonfiction books. In most cases these book trailers are similar to movie trailers - sliced together footage of pictures and film clips, often with a voiceover.
Movie trailers probably work best when they include footage of a film star that we all want to see in a movie. We may not even care what the movie is about because the film looks like good entertainment and all that is required of us is to sit in a dark...
You Should Create a Sense of Urgency for Your Products or Services
To increase your sales create a sense of urgency when selling a product or service.
Some target markets care about price; others care about exclusivity - being one of a few people who have this product or service. Others care about having a product or service before others.
What does a sense of urgency get the seller?
Most of us are procrastinators - we put off doing the things that are not immediate. And often times we never get back to those non-urgent things we meant to do.
If you are...
Get Your Website Visitors to Stick Around by Using These Two Strategies
A website's home page is the most important real estate of that website. What copy you put on that home page may determine whether a visitor to the site will stick around - or instead immediately click away to a more "appealing" website home page.
What's a more "appealing" website home page? One that follows these two basic but oh so important strategies:
1. On the web, less is more. 2. Tell people what's in it for them, not what appeals to you.
Let's look more closely at both of these...
When Is the Right Time to Start Marketing Your Book?
? The top marketing question for most book authors is: When is a good time to start marketing a book? While still writing the book, while looking for an agent or publisher, while going through the self-publishing process? When the book is available on Amazon?
There are few certain replies to this question except for one: It's rather late to start marketing your book when it is already out on Amazon.
So what's the answer as to when is the best time to start marketing a book? It depends.
And...
What to Do to Get Followers on Twitter
Although on Twitter, Facebook and LinkedIn you want to connect with people who are interested in what you have to offer and people from whom you can learn, Twitter requires a different strategy than on Facebook or LinkedIn.
But on Facebook and LinkedIn you extend an invitation to people and you wait to see if they accept your invitation. On Twitter anyone can follow anyone without an invitation - in fact, this is part of Twitter's power.
Thus your aim is to get followers on Twitter who are...
Your Local Business Website: What Domain Name Should You Choose?
? If local businesses do not have a presence on the internet, they risk losing customers to their local competitors that do have a website.
More and more consumers are first checking things out on the web before getting in their cars to visit a local business. From restaurants to cleaners, an effective marketing-focused website creates a relationship with potential and current customers.
How does a local business start getting an online presence?
In the beginning there is the name. And, of...
How to Use Email Marketing to Promote to Your Target Markets
We'd all like our business, brand or book to be top-of-the-mind with our target audiences. After all, if we've given them a valuable free report or special discount for providing us with their email addresses, they should be thinking of us. Right?
Wrong. All of us are so inundated each day with online information that what's in front of our eyes at any given moment has much more relevance to us than a free report or special discount we got four weeks ago.
What is a business, brand or book...
Book Authors Should Use Their Books for an Internet Business
Your books -- whether fiction or nonfiction -- may have a lot more value in them than you realize.
We'll start with a nonfiction book we'll call 15 WAYS TO START AN ONLINE BUSINESS. And we'll agree that:
- The book has been published (whether from a traditional publisher or self-published doesn't matter).
- Each of the 15 ways has an individual chapter.
- You have a website for your book.
Now you take those 15 chapters - and you record a teleseminar around each one. Voila! You can now...
Make Your Blog Posts Easy to Read
Blog posts are such a terrific way of learning new things without having to read an entire ebook or book.
But I'll click away faster than you can say "jack rabbit" if I spot these blog post problems:
White type on reverse - really, have you ever tried to read this for more than one sentence in a headline?
Small type size - not everyone has the eyes of a 22-year-old.
Long paragraphs - give readers' eyes a rest by splitting long paragraphs into shorter paragraphs.
Sentences that go on and...
2 Components of a Successful Product Launch
Successfully launching a product online has two main components: The first requires a product that is successful - in other words, a worthwhile product that fills a specific want/need. The second requires an understanding of how to connect online with the appropriate target markets.
If you are going to focus on using social media marketing campaigns to launch your product, it's a good idea to consider which social networking sites are best for the product.
In other words, if you have a...
7 Tips for Effective Internet Book Selling
Books have always been judged by their covers. In a bookstore you look at the cover first, then turn over the book to read the back cover
Now, though, many of us judge a book by first seeing it on the Internet -- even if we ultimately buy the book in a bookstore using a 30% off coupon.
And on the Internet, especially on Amazon, the book cover is a tiny thing. And, yes, many books on Amazon have the LOOK INSIDE feature. Still, your book cover has nanoseconds to connect with a potential buyer...
How to Decide Upon a Niche for Your Internet Marketing
Internet marketers frequently talk about the importance of a niche market -- that small segment of a market to which you will direct your marketing efforts. But what exactly constitutes a niche market?
We can probably agree that Internet marketing is not a niche because it covers a wide spectrum of marketing tools as well as target markets from bloggers to multi-level marketing people to brick-and-mortar stores promoting online and everything in between.
Then we can probably agree that book...
How to Have an Effective First Website
The saying "a picture is worth a thousand words" could be applied to the need for local businesses, book authors, or anyone with an idea or product for sale to have a website.
Nowadays more and more people tend to first look up information on the web. If you want your business, book or idea/product to stand out in the marketplace, you have to have an online place where potential customers can find you.
But the truth is, for people who have no website expertise, getting started having a...
Make It Easy for People NOT to Click Away
In my travels around cyberspace I often notice that it is the smallest things that can make or break a good website visit experience.
Here is one very simple example:
An author emails me and recommends that I buy his book on Amazon. The link he gives me is to the home page of Amazon. There are two reasons why this is ineffective:
First, I might get distracted by something else on the home page and forget about the reason I originally came to Amazon.
Second, I might have a hard time...
7 Ways to Sell More Books at No or Low Cost
If you want to sell more books without spending tons of money, you should make it easy for people to find you on the Internet and buy your book.
- Yes to buying your book - Yes to reviewing your book - Yes to having you on their radio show
To make it easy for people to find you and say yes to you - you must be where these people are. Where they can "meet" you, like you, and want to help you promote your book.
Here are seven good ways to do this:
1. Join social networking site Twitter.com...
Do You Want to Know What Twitter Is All About?
? Twitter is the microblogging platform that has been getting a great deal of buzz in recent months. And if you want to take advantage of the opportunities on Twitter, start off doing things correctly.
Let's first look at how to join:
You join for free at www.twitter.com and here are some important tips about signing up:
Choose your username carefully. Although you can now change it easily, you should think about how you want to represent yourself or your business on Twitter.
The username...
Having a Marketing Mindset Can Help Your Ongoing Marketing Efforts
It's surprising to hear people say they've tried marketing their book or business for two or three months and nothing happened so they stopped marketing.
Whatever business you're in, you should understand that marketing is an ongoing process. Whether your book is selling like hot cakes or no one's buying or whether you have a long list of clients or no clients yet, marketing is a constant part of your strategy.
(And this includes promotion, outreach, connecting, networking -- in other...
7 Tips for Creating a Call-to-Action Website
If you want to attract website visitors and convert them to customers/buyers, you must have a call-to-action website.
And here are 7 tips for creating a call-to-action website:
1. If appropriate for what you're selling, have the BUY button squarely in the top middle of your home page. Don't waste prime website real estate on "welcome to my site." Instead "Buy this book now" or "Buy this exercise tape now" should be front and center. Drop any coyness about revealing what this site is...
3 of the Most Important Tips for Effective Book Author Websites
If you're a book author, you want a call-to-action book author website that motivates your website visitors to want to buy your book.
In order to have an effective call-to-action website, you need:
1. A domain name that supports your book. The domain name should be easy to remember, spelled easily and a .com. People try .com first if they're looking online for a specific website. If you get a domain name with .biz or .net, your online marketing efforts may send potential book buyers to...
Your Website Design Should Be User-Friendly
More and more consumers are letting their fingers do the walking across a computer keyboard rather than the Yellow Pages. This means that even if you have a brick-and-mortar business you need a website.
Businesses that hire a web designer often choose based on a recommendation or the designer's portfolio. Yet many -- if not most -- businesses do not have a clue which website elements are needed to attract their target markets as well as search engines?
One basic problem is that many...
You Must Use Social Media to Promote Your Brand
You're missing out on valuable and free marketing platforms for your brand (book, business or product) if you you are not on Twitter, Facebook, and other online social media communities.
Further, if you're not on social media, you're risking losing your own potential clients/customers to those smart businesses people who are utilizing social media.
Which social media platforms you focus on depends a great deal on what your brand is. Here are seven excellent reasons why you must use social...
Your Book Author Website Should Make It Clear What Your Want Website Visitors to Do
Your visitors to your book author website are not mind readers. And even if they were, they have better things to do than figure out what you want them to do in connection with your book.
If your book is for sale, make it easy for your website visitors to click a link and immediately buy your book. For example, you can put the Amazon widget to buy the book "above the fold" on every page of the site.
And even if your book isn't out yet, it is a good idea to have a website to start...
Have You Identified the Unique Selling Proposition of Your Business?
? You need to identify the Unique Selling Proposition of your business before you start doing Internet marketing for that business.
Let's take an imaginary example to see how this plays out in Internet marketing:
You have a food gift basket business and you ship throughout the country. You offer overnight shipping as well as the other shipping options that all the food gift basket businesses offer.
If you don't want to compete on prices - and I wouldn't advise this as a USP for your...
You Need Basic SEO on Your Website
We all use search engines such as Google or Yahoo to find a local restaurant, an airplane ticket, or a book we want to read.
We'd like the search engines to find our websites when someone types in a search term or question that is answered by our information, services or products. And we'd like our website to be high in the list of possible website choices provided by the search engines.
SEO is what is known as the techniques to help your website rank higher in the search engine listings -...
A Successful Product Launch Should Have Good Pre-Planning
A successful product launch can require extensive pre-planning before you ever make your first sale of the product.
First, is this a physical product or a digital product? Let's go with a digital product for this article - a product that is delivered via the Internet as soon as it is paid for.
Second, we have to consider whether we are going to launch this product from our own website or from an existing site that sells numerous digital products. For this article we'll go with our own...
Twitter Etiquette: What to Do If You Do NOT Want Followers
Here is a list of the top 9 things to do on Twitter IF you want to make sure that few people follow you.
(On the other hand, if you want to encourage people to follow you, do the opposite of these actions.)
If you want to telegraph to potential Twitter followers that you don't know very much about Twitter or branding yourself or a business, keep the Twitter default background. It's uninteresting and thus says you're not that invested in learning how to use Twitter effectively. (Using one...
Book Authors Should Share Free Content on the Internet
Book authors must be willing to share free content for successful book marketing.
Why is this?
On the Internet people are usually looking for relationships (connections) before buying something. Even if the book author has an effective website - one that makes it immediately clear what's on offer and provides an easily visible BUY button, this effective website is often not enough by itself to motivate buying the author's book.
Let's look at 10 ways that fiction and nonfiction authors can...
How Do I Maximize My Exposure on Twitter?
? Do you know what Twitter is yet wish you knew how to optimize your exposure on it?
First, let's define our terms:
By exposure we mean positive exposure. And we mean positive exposure that promotes our brand, book or business.
Second, let's go over the basics:
We can assume that you've done all these set-up steps correctly:
- Provided your real name besides your Twitter username.
- Uploaded a good headshot of yourself and not a company logo.
- Written an interesting 160-character...
Training Is Required If You Want to Optimize Your Internet Marketing
You may be active on Twitter and blogging daily as part of your Internet marketing plan and yet you are not driving large amounts of traffic to your website.
What's going on?
Actually, the answer is simple: Just because it is easy to start Internet marketing does NOT mean you are doing this effectively. What is usually required to get maximum effectiveness from such tools as Twitter and blogging is some sort of Internet marketing training.
This Internet marketing training can be online or...
Preparing to Launch an Online Information Product: Day 1 of the Pre-Launch
Ive been studying online information product launches for a year now, and Im finally ready to launch my own online information product the Miller Mosaic Internet Marketing Program.
(FYI: An information product can be an ebook, a webinar series, a teleseminar series, a membership program whatever uses the Internet to provide information.)
The Miller Mosaic program will launch July 1st, and Im going to take readers along with me on my Examiner.com blog as I do pre-launch activities....
Your Internet Presence: Keep it Updated For Optimum Internet Marketing
Your overall internet presence is very important for driving traffic to your website in order to achieve your internet marketing objectives. Yet, as you increase your presence on social media platforms, article directories, HubPages, Squidoo, YouTube, etc. you may be sending out mixed signals if your profile on all these different locations isnt consistent with your website positioning -- your brand.
In order to make sure that your internet presence is consistent across all of cyberspace,...
How to Have a Book Website That Effectively Sells Your Book
If youre a book author, you want to make it as easy as possible for people to say yes to you:
Yes to being interested in you
Yes to being interested in reading your book
Yes to buying your book
To do this you must have a website (people buy books online) and you must have a website that makes it easy for potential book buyers/readers to know what your book is about and what you are about.
Here are six errors that get in the way of people saying yes to you:
1. You dont have a...
How to Write Social Media Book Author Profile Pages to Attract Potential Readers
If you are a book author who wants potential readers to find you on the internet, you want to be as visible as possible in places that those readers might be. And in almost every social media place that you sign up for such as Twitter, Facebook and LinkedIn you are given the opportunity to write a profile about yourself.
What should these profiles say to effectively attract potential readers?
Twitter Has Only 160 Characters for Your Bio Info
Lets start with Twitter with 160 characters...
How to Do Good Deeds to Get Online Exposure For Your Book
Effective branding of yourself or your book online takes repeated exposure to your target audiences. And continually tweeting Buy my book on Twitter or writing this same thing for your Facebook updates is not an effective way to build a relationship with people who might then buy your book. If anything, constantly pushing your book can turn people off.
How do you get repeated online positive exposure without blatant advertising? You use your non-fiction or fiction book in the service of a...
How to Optimize Your Book Presence on Amazon Once Youve Maximized Your Profile
If youve optimized your Amazon profile, including choosing an Amazon signature that appears every time you post a book review on Amazon, youre ready to move to the second stage of optimizing yourself and your book on Amazon. And this second stage starts with your books page on Amazon.
Your Books Amazon Page
First, check that your name is spelled correctly and the product info is correct. If your co-author was left off or there are other errors, scroll down the page to update book info...
How to Effectively Use Twitter: Transparency, Engaging Conversation and Sharing Information
Twitter is a microblogging platform of 140 characters that is deceptively simple. People who do not understand how to correctly use Twitter run the risk of getting the reputation of a spammer something you definitely dont want.
The three main keys to an effective Twitter strategy are transparency, engaging conversation, and sharing information. If you do all these three, you will be in a great position for people to know, like, and trust you. And people buy from people they trust.
Before...
How to Optimize Your Amazon Profile to Market Your Book
Having your book on Amazon is a very exciting prospect. You can tell all your friends you can buy my book on Amazon. But what about all the people who dont know you and who are on Amazon looking for books to buy?
Published and self-published authors can optimize their exposure on Amazon thanks to many author-friendly features. And if you dont know about these opportunities, youre wasting free book marketing resources.
In this article well be looking at optimizing your profile on Amazon....
How to Write Blog Posts When You Are Blogging to Market a Novel
Publishing a non-fiction book will usually make it easy for you to write a blog dedicated to your book. The non-fiction subject of your book and related topics can provide ample blogging material.
For example, if you wrote a book on cooking low-fat diets, you could post one low-fat recipe a day along with insider tips to ensure the recipe turns out well. Or if you wrote a book on new social media platforms, you could write each post about one new social media platform and probably never run...
How to Get Free Targeted and Sincere Reviews For Your Book
Getting free targeted and sincere reviews for your book requires research, commitment and follow through.
I'm going to share with you the mistakes I made and the things I did right about getting book reviews for my novel MRS. LIEUTENANT.
First the mistakes:
I waited until the book was published instead of sending out the manuscript or the first page galleys from my print-on-demand publisher BookSurge.
I used pay-for-review services whose reviewers were not committed to the subject of my...
Marketing Your Book: 5 Tips For Choosing the Domain Name For Your Website or Blog
As part of an overall marketing plan, having your own website or blog on which to market your book is a very good idea. Youll have a place to send fans and potential fans where they can get the in-depth information that youd like them to have about your book.
Before you can set up that website or blog, you have to purchase a domain name (such as www.queensofbookmarketing.com). And choosing the domain name for your website or blog on which to market your book may seem an easy thing to do....
6 Tips For Creating Book Club Discussion Questions For Your Book and Other Book Marketing Tips
Book marketing is an activity that most book authors undertake to promote their books.
If youre a book author, you may have a website where you have downloads of your first chapter or chapters. But have you also made available discussion questions for book clubs to use?
Book groups can be a good target market for your book, especially if its fiction. But given how busy people are, its helpful for readers to know that if they suggest a book to their reading group they wont have to struggle...
9 Tips For How to Market Your Book on a Limited Budget
There are thousands of ways to market your book. And after months of marketing my book MRS. LIEUTENANT: A SHARON GOLD NOVEL, Ive come up with a list of what Ive found to be the most effective and important tips for getting the word out on a limited budget about your book.
Tip #1 Get a website:
Have a website ready to go the moment your book is out. And then connect your website directly to your books page on Amazon (and other sites too). (For example, see www.mrslieutenant.com.)
Tip #2...
High School Students: Feeling Overwhelmed is Not Unusual
Only a few weeks into the school year, a 9th grader at a very academic private high school is feeling overwhelmed. This is not an unusual feeling for high-achieving students because the pressure today to do well and beat the competition is intense.
Yet the FLIPPING BURGERS philosophy is somewhat different than the get the highest grades and highest test scores philosophy for getting into top colleges.
The FLIPPING BURGERS philosophy says that you should follow your passion in high school....
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