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Define Your Website Goals
Whether your website is a corporate website, an ecommerce website, a niche social media site or a totally new online business concept, you should put your website goals on paper.
Website goals should clearly state the purpose of your website and what the website should accomplish when someone visits your website.
For example, the goals of an ecommerce website is a self-service purchase of products or services and to create a customer for life, whereas a corporate...
•Create Your Own Social Network Website - For Fun and Profit
A "niche" or specialized social network can be a great opportunity for entrepreneurs to build a unique website where members identify more closely as a group based on their profession, training or experiences.
Niche websites can allow advertisers to reach a more concentrated group of potential customers, which can let you sell advertising space on your website at a premium.
Unlike FaceBook or MySpace which attracts millions of people of all ages, and interests, a niche social network website...
•Website Sizzle, But No Steak?
Where's the Beef?
Some years ago, Wendy's ran some hilarious ads where a tiny grandmother would approach a restaurant order counter, and ask loudly, "Where's the beef?" Or she would remove the top half of the hamburger bun to reveal an impossibly small hamburger patty beneath the bun, then ask the same thing.
The idea behind the ad campaign was that Wendy's provided huge patties and a great value at their restaurants, whereas the competition was selling mostly bread and a pickle.
Many...
•Is the Interspire Website Publisher Content Management System Right For Your Website?
Over the years I have worked with many different Content Management Systems - from scratch built to using open-source applications such as Joomla, WordPress, Drupal, and others, to commercial software such as Interspire's Website Publisher.
I have had the opportunity to work to learn first-hand what makes a system mediocre, and what makes a system outstanding, like the Interspire Website Publisher.
What is a Content Management System (CMS)?
A content management system is a software...
•Insure Your Website Business Success by Making Full Backups and Keeping Them Offline
Your Hosting Company is Not a Backup Service
Unless you are paying hundreds of dollars a month for a dedicated server, chances are your website is one of many on a single server in a data center somewhere.
Most hosting plans have some sort of backup service included, but typically is it a network backup, and it is not usually carried out on a daily basis.
Many website owners simply do not believe anything will go wrong with their website server and believe the hosting company will just...
•Add an Online Operator to Your Website For Greater Customer Conversion
How Does An Online Operator System Work?
Online Operator systems are two-way chat systems that lets website visitors connect with your staff using a popup chat window.
First, you will need to have a chat application added to your website server. Next, the system will be configured and some code placed within your website so website visitors will see a graphic and know if your online operator is online or not.
When your staff logs onto the system, they can answer chat requests from visitors...
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