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When preparing artwork for design purposes on promotional products, printers will want to use a high resolution/quality image. The industry standard is to use an image in EPS vector format.
EPS vector format (encapsulated post script) is a high resolution format that printers use because the quality of the image is high. Whilst many of us are used to using images in jpeg, gif, bmp etc in everyday use, they are simply too low a resolution/quality to be assured of using when branding artwork...
The 7 secret reasons why your business should use promotional products
The 7 secret reasons why your business should use promotional products:
1. Increase brand awareness
Promotional products help customers to remember a companys name, and have the potential to expose the business to new clients.
2. Increase brand loyalty
The easiest customer to sell to is an existing customer. Rather than continually trying to attract new customers, reward your existing customers and benefit from the lifetime value of the customer.
3. Build and consolidate...
The 5 major benefits of promotional products
Promotional products are products used to promote a business.
They are generally branded by the company to promote their business e.g. with a logo, contact details website address etc. Take a look around your office or home. Chances are that will have a coffee mug, pen, bag etc. that has a businessβs contact details on it.
Promotional products help publicise a business by methods outside the traditional advertising mediums e.g. Newspaper ads, TV ads, radio ads etc, where return on...
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