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When a website is struggling or funds are tight, the thought of outsourcing any work can be galling. For some SEO is seen as a luxury; something that can be set to one side in times of financial austerity. But in fact the opposite might well be true. Here, let me explain why.
Businesses will always struggle when customers dry up. Often it isn't the case that you aren't offering something that the wider public want, it can simply be a case of them not being able to find you. Whilst with a brick...
Improving Your Search Visibility With PPC Advertising
Sometimes expansion is the best way of boosting your online visibility. As soon as you succeed in one arena, go off and explore others. Whilst SEO still remains the logical starting place, have you considered stretching your search engine marketing efforts to Pay per Click advertising?
Paid search is a fantastic way to tap into the highly targeted traffic that Google offer but without the same complications as organic search. Adverts can appear both at the head of search results and to the...
Adding a Local Focus to Your Search Engine Marketing
Whilst the Internet is all about expanding horizons and reaching out to a global audience, there is no excuse for overlooking your local customers. Neglecting this potential niche market is a huge mistake and one that can be easily avoided.
SEO, as you are probably already aware, is all about developing your website to attract the attention of the search engines. You use keywords to flag up to Google what it is that you want to rank for, content to anchor this authority and then links to build...
The Basics of Landing Page Analysis
Whenever we go online and visit a website, the first page that we arrive at is the landing page. This has a huge bearing on what we do next.
If the landing page is informative and engages you, there's a fair chance you'll continue to use and explore the site further. If it is slow to load, difficult to read or there's no obvious pathway through the site then you will head for the exit.
The success and failure of a website often relies on the quality of its landing pages. If they fail to...
What is Landing Page Optimisation?
Landing pages are the first page that you land on when you enter a website. Therefore landing page optimisation is a process of improving pages to better relate to visitor searches and related expectations.
However, that is simplifying things a little. Landing page optimisation is in fact a very complicated process that requires a good understanding of audience, page layout and analysing statistical data. To effectively optimise a page you will often first have to test it.
Testing landing...
How Case Studies Can Benefit Your Site
Online reputations are won and lost in a matter of seconds. As soon as a visitor lands on your site, you have to ensure that you are able to provide them with the information they need instantly. It is your job to ensure that they are confident they have found the right site and that you can be trusted.
Once visitors get past their first few pages, they often want something more. If you are to be taken seriously there needs to be something that highlights your professionalism. Evidence that...
Marketing Your Business Online With SEO
The Internet provides a fantastic opportunity for businesses, both new and old, to expand. But like all excellent opportunities, there is no guarantee of success and plenty of competitors to provide ample obstructions to your ultimate goal.
What some people dont realise is that the Internet is a very different beast to the high street. It isnt something to be feared, far from it, but the way in which businesses must attract custom is vastly different to anything that you may experience in...
Using Analytics For Search Engine Marketing
Search engine marketing is often quite a difficult commercial activity to measure. Changes can be very slight, but you need to be able to react instantaneously in order to optimise opportunities and prevent major slippage. This is where analytics comes in very handily indeed.
There are analytics packages aplenty to choose from, one of the more popular being Google's own free software - conveniently called Analytics. Each one embeds itself within your website, hidden within the Meta and out of...
The Importance of Effective PPC Management
Pay per Click is now the leading choice for UK advertisers. Delivering volumes of targeted traffic from the outset and requiring no initial investment, it's not hard to see why.
Whilst the benefits of PPC are widely known, they do come with a note of warning. Paid search requires an in-depth understanding of the requirements and techniques used in this unique environment. It isn't like creating a newspaper advert and buying a space in the publication, your PPC campaigns need continuous...
What is Local Search SEO?
Well, the easy answer for this is that Local Search is a facet of search engine optimisation (SEO), which specifically targets your geographic locality. Of course, as with all optimisation techniques, there is a little more to it than that.
The first thing that you may be wondering is how exactly do you optimise for a location? Well, the theory isnt all that different to SEO, but the practise is a little more focussed. Instead of simply optimising for your targeted key terms, local search...
Gain Links or Make Friends: Which is Better Online?
Theres much to be said about the respective values of social media and SEO, both as individual entities and a collective. A cornerstone of search engine optimisation is linking, whilst social media is all about being, well, sociable. But which is better today?
Thats very much a question thats open to debate, depending on who you asked, you could expect to hear a whole range of answers. Networking has become engrained in the Internet marketers psyche, building relationships whilst...
SEO is a Solution But May Not be the Cure
SEO is an industry riddled with misconceptions. The most flagrant and regularly touted is that it can be used to turn any site into a success. The simple truth though is that it cant.
Like any advertising or marketing campaign, its success and failure may not rest on the quality of SEO work done, but on the standard of a site and the services offered. A talented search expert can optimise any site to a certain extent; but a high search engine ranking is going to be of little or no help if you...
Analytics - Why No Website Should be Without It
When it comes to creating, developing and then managing a website, there are a number of things that require your attention at any one time. In fact, it can be to such an extent that priorities and objectives can sometimes get lost in the background. One thing you definitely shouldnt overlook though is analytics.
For many SEO professionals and Internet marketers, analytics is the lifeblood of their work. It provides the vital statistical data required to ensure that a website continues to...
Why UK Advertisers Now Prefer Internet PPC
Advertisers have always been quick to latch onto the latest form of media to promote their wares. Whilst some may see it as surprising that the Internet has replaced television as the most popular advertising platform, others might just be wondering why it has taken so long.
PPC, paid online advertising, has been enjoying a steady increase in popularity over the past few years. Whilst it has always been reasonably prevalent, particularly as a subsidiary marketing platform, more traditional...
How to Avoid SEO Pitfalls
Whilst search engine optimisation is supposed to help boost a websites ranking, there are some dangers to watch out for. Black hat techniques are far less prevalent than they were, largely due to search engine algorithms becoming wise to these unscrupulous methods of boosting. But that doesnt mean that theyre not still around and cant still land you in hot water.
If youre struggling in the rankings and are losing business as a result, you may well be tempted over towards the dark side....
Optimising Local Search For Your Website
The power of local search is such that no website should be without it. By ignoring the possibilities of allowing people to find you by location rather than simply through your business and associated keywords, you could be missing a very important trick.
Unless you're an offshore business, there is really no reason why you couldn't or shouldn't be benefiting from local search. Whilst it may seem like a major amount of work for a speculative gain, the truth is that you can achieve great...
Developing a Link Building Strategy For Your Website
Search engines hold the key to the success and failure of any website. If you have aspirations of monetising your online enterprise, you'll need to achieve high rankings for each of your primary key words.
One way that you can encourage additional traffic and boost the strength, and thus the search engine ranking, of your site is through link building. It may be time consuming, it may not be an exact science but it certainly can get results.
The fundamental key to link building is the...
10 SEO Myths Dispelled
SEO is an industry awash with mistruths, misunderstanding and misconceptions. This article looks at 10 of the most common SEO myths and why it is so important not to be lured in by them.
1. You Need to Keep Submitting your Site to Search Engines to Improve Rank
You only need to submit your website to the search engines ONCE! Repeatedly submitting your site will not mean that the search engines will find it any quicker. Re-submitting your site after little change made will not help increase...
Lose Your Copywriting Cynicism to Achieve Online Success
We all have an inner cynic somewhere. It is the thing that helps us differentiate those things we believe in and those that we do not. As a copywriter, I have the unfortunate disposition of being completely turned off by sales speak, that's just how I'm programmed; however, that isn't to say that it doesn't work or that I won't use it.
Copywriting is all about producing the best possible content for an individual site. There's no one-size-fits-all solution and there can be no cynicism when it...
9 Simple Tips For Writing Visitor-friendly Website Copy
Whenever we land on a site our initial focus is taken by design, quickly followed by content. If youve got a brand new site, complete with all the flash bells and whistles, but dont have the copy to match it, youll leave visitors disinterested and ambivalent.
Were all predisposed to communicate. Whether amongst friends, colleagues or even total strangers we write, talk and discuss everything. Websites are a medium where the written word is crucial in communicating your message. Without a...
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