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It is named the Dead Sea because its salinity prevents the existence of any life forms in the lake. That same salt, on the other hand, provides tremendous relief to the many ailing visitors who come here on a regular basis to benefit from its healing properties. All these and more make the Dead Sea so fascinating, so different and so interesting.
The Dead Sea can also be called Sea salts are produced from the southern section for industry, and in the northern section promote tourism and good...
Israel Tours | Bar Mitzvah Travel
Visitors who stand at the Western Wall, looking up at the huge ancient stones the last remnant of the Temple in Jerusalem are almost always surrounded by people: some have come to celebrate a Bar Mitzvah, others to take pictures before a wedding, or to place a heartfelt prayer-note within the cracks between the stones. But they sense the presence not only of the here-and-now, but also of the untold numbers of people who for centuries streamed to this, the most sacred place in the world to...
Get More Referrals When You Eliminate the Roadblocks
Do you have a busy highway of referrals driving to your door? If not, you may be like most professionals who have Referral Roadblocks. Like regular roadblocks, they are annoying. Some of them make it more challenging for you to get referrals and others can completely prevent you from getting any referrals. Worst of all, you probably didnt even know that YOU were the one preventing the referrals. To open up your referral highway, you need to know about these roadblocks and how to avoid...
Increase Income by Improving These Skills
Every business owner or salesperson I have met wants to increase income. Learn the following skills so you can run a more effective business. As Steven Covey says in 7 Habits of Highly Effective People, you should continuously Sharpen Your Saw. In other words, always be learning. Increase your knowledge in any of the following topics should make your business more successful.
The first category is technology. Within technology, there are two areas that have a big impact on your business. One...
Achieve Success With Good Advice And Avoid These 3 Mistakes
As your business grows and challenges arise, you should seek the counsel of others to ensure your business thrives and prospers. You want to make sure you are making decisions that are going to maximize your prospects and profits. But how do you know the advice you receive is going to get the results you want? In addition, what keeps you from following good advice and why do you follow advice that may be questionable? Following are the three biggest mistakes professionals make when it comes to...
Keep Your Business Healthy With This Checkup
There are business indicators you can read to determine how successful your business is going to be in the short to medium term. Knowing what to look for and how do understand them can make the difference between succeeding in business and having a business struggle or fail. Recall the following story.
Do you remember the look in the eyes of Chevy Chase as he screamed while driving the family off a cliff in the movie Vacation? Its funny when he does it. Its not so funny when you drive...
Earn More Money the Only Logical Way
There are only four ways you can earn more money. You can see more prospects, increase your closing ratio, earn more on each client, or spend less money. If there was a way to accomplish all four at once, can you imagine the impact it would have on your business? There is a way and I will show you how.
For over 17 years, I have been trying to help professionals grow their business. I spent years trying to figure out how to generate more prospects for them. When I did, the strategy accidentally...
Prospecting is Easier When You Adopt This Approach
What if you could make a change in your business that greatly improved your ability to attract clients? During the last 15 years of consulting professionals, there are three common marketing mistakes that I frequently see and they are all tied to one major misunderstanding that many professionals have. Ill explain.
The first big mistake is marketing using the shotgun approach instead of the rifle approach. In other words, many businesses aim for a mass of prospects and launch a mass...
Attract Referrals With These Four Pillars
Many professionals are not mentally prepared to receive referrals. As strange as that may sound, it is true. Years ago, I learned the actions that successful professionals perform in order to generate a lot of referrals. I also learned that these professionals had a different understanding of referrals and a different mindset than the professionals who were not receiving as many referrals.
You will generate significantly more referrals if you understand, believe, and practice these Four...
Improve Referrals by Understanding This Science
Every business should be able to generate enough referral business to meet their needs. However, many businesses get a trickle of referrals instead of a flow of referrals. How do you unclog your referral pipeline? You need to better understanding the Science of Referrals, which includes WHO will give you referrals, WHY they give them, and HOW to arrange the meeting with the referral.
This can all be explained with the Referral Triangle. There is only one way to get a referral. Someone must...
Make Sales by Following Good FORM
I was amazed. Over 15 years ago, I met an advisor with an incredible gift for connecting with people. Everybody likes and trusts him. Because people buy from those they like and trust, he is a very successful salesperson. I will share the three keys to his sales success.
He recently started recruiting advisors so he could train them to do what he did. However, there was a problem. He was as natural and fluid in his approach as finely tuned professional athletes are at their game. But, he...
Sell More Than Your Competition - Let a Bird Show You How
As I was stuck in traffic one afternoon, I happened to look out the window and witness a fascinating event. Two small birds, perhaps sparrows, were being attacked by a larger bird, perhaps a grackle (those are guesses-forgive me for not knowing the exact species). Then the small birds turned the table. The two of them attacked and drove off a bird many times their size. How did they do it? They knew their competition. They knew that a "beak-to-beak" battle would be short-lived and would not end...
Make Sales Without Saying a Word
Shakespeare said "The pen is mightier than the sword."
Steve Lawson said "Your mouth is the most dangerous weapon you have."
Okay, I'm no Shakespeare. But there is a lot of truth to that saying. Some people put a lot of thought into WHAT they say, but very little thought into whether they should say anything at all. Here are three specific situations in which I have repeatedly seen advisors LOSE SALES by saying too much.
Situation #1: Shoppers looking to buy a car don't want to know how to...
Achieve Success With This Strategy
Someone once posed a fascinating question to me. He said: "Picture yourself in the middle of the ocean in a small boat. You have four days worth of food, and you know an inhabited island is four days due north, but it is too overcast to navigate by the sun, moon or stars. Would you choose a motor or a compass?"
Most professionals I know run their business with a motor...they are constantly on the go and working incredibly hard. Unfortunately, they are not getting the results they want. Are you...
Attract Only Profitable Customers and More of Them
This is a true story:
A financial advisor was speaking to a client who said, "Do you sell group health insurance?" The advisor replied, "Well, did that years ago and I am licensed to do that, but that's not really my specialty. But I know a guy who does nothing but that. He specializes in that he's one of the best there is. I'd be happy to send you his contact information."
The client is pleased. He then tells the advisor, "My wife is having some difficulty in dealing with Medicare supplement...
Attract Prospects by Differentiating Like This
I learned a valuable business lesson from my daughter when she was 22 months old. We were reading a book about animals and one particular page had 18 white ducks and one yellow duck. Every time we turned to that page, she would exclaim "Yellow duck." That was clearly her favorite duck.
How does that translate to solid business advice? If you want to be noticed, like the yellow duck, you have to be different. Each of the other 18 ducks thinks it is different. When greeting other ducks, each one...
Attract Prospects Instead of Chasing Them
Before I reveal the secret of effective marketing, I want to explain a fascinating exercise I often utilize. You have probably seen it performed before. I pick a volunteer out of the audience and stand face-to-face with one hand up as if we are about to take an oath. I then move my hand forward until our palms make contact. Then I gently start pushing. Without saying a word, the same thing ALWAYS happens. The other person pushes back.
Although this is an amusing activity, it is very...
Earn More Money With Higher Quality Prospects
Are you attracting Wal-Mart prospects, Macy's prospects, or Nordstrom prospects? Let me explain what I mean. Wal-Mart sells white, button-up dress shirts. So does Macy's. So does Nordstrom. Why would you pay $79 for the Nordstrom shirt when you could get the Macy's shirt for $34 or the Wal-Mart shirt for $17? If everyone shopped based on price, Nordstrom and Macy's would not exist. Understanding who will pay more for quality will help you attract prospects who are not "price-shoppers."
The...
Biggest Marketing Mistake - How To Avoid It
Nearly 10,000 years ago, homo sapiens learned one thing that enabled us to flourish. Reviewing that discovery will increase your business success. We'll discuss that in a minute.
As mentioned in the prior article, networking, building credibility, and making sales are similar to the planting, nurturing, and harvesting that a farmer does. Two of the most common mistakes in planting (ie: networking) are mismatching your seed and location and planting the wrong quantity of seeds. The third...
Prospects And Sales - Boost Both With These Strategies
I will never be a full-time farmer, but my farming skills have improved over the past few years. More importantly, my business results improved when I started applying farming strategies to running my business. I am not suggesting you buy overalls and a pitchfork, but applying the following principals will increase your yields.
The three basic parts of farming are planting the seed, nurturing the growth, and harvesting the produce. In your business, this translates to networking (planting...
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