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Fast Track Your Journey to Online Success
by: Stone Evans
No one has ever logged onto the Internet for the first time and started pocketing dollars in a really short period of time. As with all things in life, there is a learning curve.
SOME PERSONAL HISTORY
Just a few short years ago, I was a working stiff just like you.
One day, I bought and read a book called "Multiple Streams of Income" by bestselling author, Robert Allen. Immediately, I began my journey.
Every night after work and...
•Understanding the Different Methods of Online Promotion
Understanding the Different Methods of Online Promotion
by: Stone Evans
Did you realize there are only three types of online promotion?... This statement may seem odd and even untrue in your mind, but I am speaking in more general terms than you might be thinking.
Let me explain.
The three types of promotion are Junk, Active and Passive promotions.
JUNK PROMOTIONS ARE MONEY PITS
Junk promotions are those that seem to produce results, but by their very nature are really only...
•Networking Your Home Business within Circles of Influence
Networking Your Home Business within Circles of Influence
by: Stone Evans
When you need an auto mechanic or an air conditioning repairman, where do you turn for help? Sure, some people turn to the yellow pages. But most will turn to friends and family and ask if they know of anyone who can do the work.
The best place for your business to be positioned is to be the business on the tips of the tongues of the people asked to make the referral.
THE 300 RULE
Preachers, funeral directors...
•Keeping Your Email Box Organized & Ready for Business
Keeping Your Email Box Organized & Ready for Business
by: Stone Evans
Learning how to get the most organization from your email software is very likely the most important skill you can learn to conduct a successful online home business.
There are three primary email applications on the market that folks use to manage their incoming POP3 email. Those three are:
Microsoft Outlook Express
Eudora
Netscape Mail
In order to get the most from your email software, there are three key...
•Children in the Home Business Environment
Children in the Home Business Environment
by: Stone Evans
Operating a home business is seldom easy and interruptions come in all shapes, sizes and forms.
Between the family, friends and neighbors who call or come by, and the telemarketers who insist on ringing your number off the hook, getting through the workday can be a real challenge.
When you introduce children into the home office environment, your productivity and patience can be seriously tested.
For example, right now my...
•Advertising Your Home Business on a Budget
Advertising Your Home Business on a Budget
by: Stone Evans
When you are starting out in a new home business and no one knows who you are, one of the greatest challenges you will face is how to drum up new business.
If there were not people in your community or marketplace that you knew who needed your products or services, you probably would not have started your business to begin with. But, once you have talked to those who you personally knew who needed your what you offer, then your...
•Your Home Business: Turning Pennies into Dollars
Your Home Business: Turning Pennies into Dollars
by: Stone Evans
Henry Ford taught us that to simplify the manufacture of automobiles, that the best way to do so was to install the assembly line. That one change revolutionized the auto manufacturing industry permitting the industry to build cars at a cost whereas the average person could afford to buy one.
The lesson we should take from this is that having the ability to improve the process of getting the job quicker and cheaper, without...
•Starting Your Home Based Business On A Shoestring Budget
Starting Your Home Based Business On A Shoestring Budget
by: Stone Evans
Whether seeking a supplemental income or a full-time income, many folks have undertaken the task to discover a viable home based business solution to meet their personal needs.
For most folks who contemplate a home business, a low-cost or no-cost solution is not only nice, but also very necessary. Many also seek to find a home business that will permit them to maintain their regular day job in order to protect...
•How to Win the Advertising and Promotion Game
How to Win the Advertising and Promotion Game
by: Stone Evans
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of normal everyday operations of their business.
THERE ARE NO SIMPLE ANSWERS
The how much to spend and where to spend it questions have no easy answers.
Depending on your type of...
•Finding Your Home Business Niche
Finding Your Home Business Niche
by: Stone Evans
When some folks begin to think about a business of their own, they know in that very moment what kind they are going to start. Then, there are the rest of us...
Knowing that we want to have a business of our own is not enough. Many of us have struggled with the important question of what type of enterprise we would like to start.
Franchises offer a simple pre-packaged money making idea, but the cost of a franchise often makes it a...
•Understanding the Different Methods of Offline Promotion
Understanding the Different Methods of Offline Promotion
by: Stone Evans
No business can survive the long run without some form of consistent advertising. As a result, most business owners will eventually consider using advertising to promote their business.
The toughest part of the advertising equation is in determining where and how to spend your advertising dollars. If you do it wrong, you could plunk down your entire advertising budget and receive absolutely no return on your...
•Understanding the Difference Between Marketing and Promotion
Understanding the Difference Between Marketing and Promotion
by: Stone Evans
Are you an online marketer? Or do you simply promote affiliate programs? Marketing is truly the most misunderstood word in use today on the Internet. Let me see if I can clarify this issue just a bit.
In Marketing 101 at your local university, marketing is actually the process of Product, Place, Price and Promotion.
PRODUCT
No business can exist without a product or service to sell.
In a nutshell,...
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