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If you are looking for easy and fundamental things that you can do to get more business for your local small business, then understanding and fully using Google Places (formerly Google Local Business Center) is an important piece of that puzzle. A huge percentage of small businesses do not have good photos uploaded to Google Places, do not have any customer reviews, and are generally missing out on one of the easiest ways to attract customers. In this day and age, not having a decent Google...
How to Get Great Content Ideas For Facebook, Twitter and Other Social Media
Facebook and other social media sites are obviously hugely popular, and have great potential as marketing tools for small business owners and entrepreneurs. For free, you can reach almost anyone in the world. However, when I am working with coaching and consulting clients, I find that folks are often faced with writers block after they have set up their Facebook business page, Twitter account, or other social media profile.
One of the most common questions I am asked is Now what do I say...
How to Make Money Online With Facebook Groups?, The Easiest Free Way to Grow Your Business
As a small business owner or entrepreneur, you are probably trying to figure out how to use social media sites like Facebook and Twitter to actually grow your business. Sure, Facebook is great for sharing baby pictures, and Twitter is great for sending 140-character thoughts into the great unknown, but can these social media tools really be used for something productive like finding new leads and customers? Well, I'm happy to answer "Yes" to that question, although I do have to qualify the...
What to Sell on Your Website and How to Sell it ?- A Concise Guide
Hundreds of millions of people have websites and blogs up and running right now, but less than one percent of them are actually profitable. Some are not intended to be profitable, but most people would at least like to be making some money running ads or affiliate links on their website or blog. So, setting up a blog is very easy, with the advent of Blogger, Wordpress, etc., but getting one to make you money is much, much less likely to happen for the average blog-o-preneur. What is the...
How to Use Meetup to Grow Your Business With Networking and Live Events and Seminars?
There's an old adage in the sales and marketing world that goes something like this: "Someone has to know, like and trust you before they buy from you". This applies to all small businesses and entrepreneurial endeavors, whether you are a freelance graphic designer, a real estate agent, auto mechanic or art dealer. If you want to quickly build solid, trusting relationships with your prospects so that they turn into paying customers, you should be meeting them in person. Every interaction...
President Obama and the US Embassy Are Using Social Media Like Facebook and Twitter - Why Not You?
Your President is using social media. The US Embassy in Jakarta, Indonesia is using Facebook. If you're not using social media tools like Facebook, Twitter, LinkedIn and YouTube to grow your business, the only question you should be asking yourself is "how can I get started"! We all know the government isn't usually the first to jump on useful new technologies, so if they're on the bandwagon now, then social media is officially here to stay.
The last time President Obama visited Africa, he...
How to Use Facebook Events to Turbocharge Your Live Marketing
Local, live events are one of the most powerful ways to grow your small business. Even if you have global ambitions, or if you think your product isn't really suited for live meetings. At live events, you get a 100x better connection with people because of the high trust factor. I've seen this in my own live Meetup Groups and Seminar, and in other marketers' events that I attend. You can also get instant feedback about new products, services, and on your "elevator speech" and marketing! From a...
Twitter Can Drive Targeted Traffic to Your Business If You Are Tweeting Properly
Everyone's talking and tweeting about Twitter. But, sadly, most tweets are either meaningless drivel or they are useful information that gets ignored or not noticed by the intended audience. This article explains how to make sure your little 140-character bursts get noticed, passed around among friends and associates within your target market, and ultimately how a consistent regiment of tweets can grow your customer base virally. Most small business owners and online marketers are just blasting...
How to Use Squeeze Pages to Build Your List Quickly, Easily and For Free
In the big scheme of things, there are two groups that you market to as a business owner or entrepreneur. Group number one is your existing customers; you try to get more business from them. This is a terrific source of "low hanging fruit" by the way, and I and every other experienced marketer out there will tell you that if you had to choose between marketing to people who have already bought from you, or marketing to new people that might buy from you in the future, choose the former. Group...
How to Convert Leads Into Customers With Automated Email Marketing Campaigns Step-by-Step!
As an entrepreneur or business owner, you know its critical to be in touch with your customers. Thats how you stay top of mind with them, and how you build trust. And as I am sure you have heard many times, if people trust you, they will buy from you. Email marketing also increases your chances of getting word of mouth referrals, because people can easily forward your email to their friends and family, which is a beautiful and effective recommendation of your business by someone's friend or...
How to Use YouTube Videos to Find Customers and Make Money - Step-by-Step Instructions
Video sharing sites like YouTube, Viddler, Revver, and many others are increasing in popularity and have literally millions of people sharing and watching videos made by individuals around the world. But, these video sites are not just for funny things like watching people fall off skateboards or play ping-pong in animal costumes! They can and should be used by businesses of all sizes to promote their business, educate their prospects and customers, and most importantly, build trust! And, this...
How to Create a Blog For Your Business Quickly & Easily!
For the last couple of years, blogging has been all the rage online. But did you know that a blog is just a type of website that is updated periodically, with the most recent content on the top of the page? There is nothing particularly complicated or technical about a blog. The term blog is actually short for web-log, meaning an online journal or log. According to Technorati, there were approximately 112 million blogs in 2007, up from about 4.8 million in 2004. That means blogging has grown...
Internet Marketing Overview For Beginners
If youre like most entrepreneurs or small business owners that are new to marketing their business online, you are probably feeling like (a) you have no idea where to start, or how to do all the technical stuff you need to do, or (b) you are overwhelmed by all of the information out there and feel like youll never get it all done. In the hopes of relieving any stress and confusion about all of this Internet stuff, I am going to provide you with an overview of the fundamental tools that you...
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