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If youre not getting the leads you want from your print ads and you cant figure out whats going wrong, you can likely trace your problem to one of the three common mistakes mentioned below.
Lets begin by thinking about the way you read a newspaper or magazine. How do you determine what articles get read?
Since theres so much text and you cant read it all at once, you probably scan until a headline grabs your attention.
Right?
Then, once youre hooked by the headline, you read deeper...
Small Business Marketing Strategy: How to Craft a Unique Advertising Message For a Common Product or Service
About 80 years ago, Claude Hopkins had a problem you probably faced at some point during your business career.
The advertising writer had just landed a campaign with a struggling company. But the fact that the company had trouble attracting the customers they wanted was only a minor issue.
The primary problem was the product -- it was anything but unique. Several companies shared what essentially was an identical product. In fact, the product was so common that it was already in homes and...
A 21-Point Checklist For Writing Lead-Capturing Marketing Materials
If youve ever felt the frustration of failing to attract the leads you need from a marketing piece, then the information youre about to discover will excite you.
In fact, you may want to print and post the following tips near your computer so you can review them next time you write copy for a website, advertisement, sales page, brochure, letter, special report, newsletter, flyer or any other marketing material for your business.
When you use the following checklist, you dont need to be a...
How To Attract Local Prospects Online And Become Your Industrys Expert
Recently, I came across a startling statistic from a study about U.S. Internet users searching habits, conducted by BIA/Kelsey and ConStat.
According to their new User View Wave VII report, nearly all consumers use online media for shopping decisions. More specifically, 97% of consumers research products and services online. And of these Internet users, a whopping 90% use search engines first when researching nearby businesses.
If you target local consumers, these figures prove the...
Creating Your Marketing Message: A Statistical Approach To Persuading Prospects
Statistics are powerful numeric weapons that can persuade prospects to take action on your marketing materials.
But generating responses isnt as simple as just dropping in some data.
The mind thinks in pictures, so numbers especially large ones are difficult to comprehend. To ensure the significance of your statistics is understood, you must match your data to experiences in your prospects lives.
For example, here are two sentences from a recent ad for The Las Vegas Convention and...
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