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"Facing The REALLY BIG Fear" (It's All About The Thinking) We all have fears. Some are large. Some are small. Some we discuss willingly in public. Others we acknowledge privately but never admit to publicly. Still others we have but never acknowledge, simply because no one acknowledges these fears. Admitting to certain fears challenges our entire being --- who we are, what we accomplish, what we value. Psychologist John Collard (Institute of Human Relations, Yale University) listed seven...
•"Thinking About Customers" — (It's All About The Thinking)
"Thinking About Customers" (It's All About The Thinking) How much time do you spend thinking about running your company? About developing new products and services? About creating new marketing messages? About revenues? About mergers and acquisitions? About besting your competitors? Now, how much time do you spend thinking about pleasing your customers? About learning what is important to your customers? About how you provide a compelling value to your customers? About how you develop a...
•"Thinking First, Doing Later" — (It's All About The Thinking)
"Thinking First, Doing Later" (It's All About The Thinking) What is the most frequently heard complaint in business? How about, "I don't have enough time?" Do you say it to yourself? Do you say it to other people? Do you take work home? Do you return to work on the weekends? Do you identify the cause of the complaint of not having enough time? After all, we all have the same amount of time in every 24-hour period. Now, let's turn the complaint around. How do you use your time?
ANSWERING...
•"Profiling Your Prospects" — (It's All About The Thinking)
"Profiling Your Prospects" (It's All About The Thinking) All businesses have customers. Certainly, you have customers. However, if you want to grow your business, you begin today to profile your desired, FUTURE customers your PYP. To develop these profiles, you forget most of what might be labeled traditional wisdom. Looking to your past and current customers for their profiles does not necessarily give you a picture of those customers you desire to add. Forget traditional demographics....
•"Keeping Your Thinking Journey On Course" — (It's All About The Thinking)
"Keeping Your Thinking Journey On Course" (It's All About The Thinking) For this article, I offer you two book-ends for your thinking "Positioning: The Battle for Your Mind" (Ries and Trout, 1981) and "In Search of the Obvious: The Antidote for Today's Mass Marketing Mess" (Trout, 2008). In the 1981 book, the authors started with a concern for an "over communicated world." True then but so much more true today. In the 2008 book, Jack Trout builds a case for finding the "obvious."...
•"Analyzing Web Sites For Usability" — (It's All About The Thinking)
"Analyzing Web Sites For Usability" (It's All About The Thinking) Today, one of the easiest things to do is to create a web site. If you do it yourself, you can be up-and-running in a couple of hours. Hiring someone who claims to be a web site designer, but who is really a software junkie, may take you longer. Write some copy. Paste in the web pages. Whoopeee, you have a web site. However, most sites are "brochure" sites sites which tell the world how wonderful your business, your...
•"Simplifying Your Journey" — (It's All About The Thinking)
"Simplifying Your Journey" (It's All About The Thinking) Life is a sustained journey composed of a range of journeys. Some are personal and individual. Others are shared. Still others involve teams, groups, organizations, and even nations. Each journey, large or small, begins with the seeing of a destination. This seeing is commonly referred to as the vision, a future destination to be achieved. Until the vision is clear, you cannot move forward.
DEFINING THE VISION Ask yourself,...
•"T-Power #7 — Preparing People To Think" — (It's All About The Thinking)
"T-Power #7 Preparing People To Think" (It's All About The Thinking) When Edward DeBono conceived his "Six Thinking Hats," he envisioned a framework that functions well for individuals, for teams, for groups, for communities, and for organizations. However, people, even today, have little experience with thinking. They have even less training. They can memorize. They can understand what they are told. They can disassemble what others have created. They can apply the thinking of others....
•"T-Power #4 — Producing "Getting-It-Done Thinking" — (It's All About The Thinking)
"T-Power #4 Producing "Getting-It-Done Thinking" (It's All About The Thinking) Many people approach "getting-it-done thinking" with excitement. We are going to make things happen. Action is close. Optimism is prevalent. Speculation abounds. Suggestions flow freely. Obstacles melt away. Value and benefits emerge. The challenge here is two-fold. Identify the actions to be taken, the value and benefits of those actions. Then, evaluate each action against what you are really trying to...
•"T-Power #3 — Uncovering Cautionary Thinking" — (It's All About The Thinking)
"T-Power #3 Uncovering Cautionary Thinking" (It's All About The Thinking) Cautionary thinking allows you to say, "Whoa Nellie. Let's take a deep breath and see what worries us." What you are trying to achieve threatens your very survival --- you personally, your professional stature, and your company. You need to think carefully about implications of your plans and actions. Failing to perform cautionary thinking leads you into "a world of trouble." Quite simply, the unexpected gets you...
•"T-Power #2 — Expressing Emotional Thinking" — (It's All About The Thinking)
"T-Power #2 Expressing Emotional Thinking" (It's All About The Thinking) Emotional thinking sits opposite informational thinking. Experience colors emotional thinking. Attitudes and assumptions also color emotional thinking. Yet, rarely do we venture to share our emotional thinking with others. The fear of attack and ridicule for even having emotional thoughts paralyzes many of even the greatest thinkers. None of us wants to be the fool. However, if emotional thoughts are not laid on...
•"T-Power #1 — Cultivating Informational Thinking" — (It's All About The Thinking)
"T-Power #1 Cultivating Informational Thinking" (It's All About The Thinking) IF YOU ... like to be in control, enjoy giving orders for others to execute, must win in all situations, welcome arguing your point-of-view STOP reading now, yes, right now! The learning experience I am presenting in the T-Power articles will demand considerable, maybe even painful, changes in your behavior. This experience shifts you from confrontational and adversarial thinking into broad exploratory...
•"Grasping 'T' Power" — (It's All About The Thinking)
"Grasping 'T' Power" (It's All About The Thinking) The alphabet contains 26 letters. To each we assign value and power. Recently "T" has achieved a new strength. An author refers to T-shaped management --- [Collaboration by Morten T. Hansen]. A company refers to T-shaped people --- [IDEO, a product design company]. However, the real power of "T" is in its first position in both "thinking" and "thought."
THE NEEDED CHANGE Educators talk about the need of learners to think. Yet, the...
•"Courting The BIG Innovation: Part #3" — (It's All About The Thinking)
"Courting The BIG Innovation: Part #3" (It's All About The Thinking) With some clarity on what you want to achieve and some understanding about who you need to become, you now look to the obstacles standing in your way to the BIG innovation. Although many small hurdles cross your path to innovation, the really big obstacles reside within the innovator. They include the ego, the motivation, and the desired recognition. These are the slowly diminishing Siren songs and Circe visions....
•"Courting the BIG Innovation: Part #2" — (It's All About The Thinking)
"Courting the BIG Innovation: Part #2" (It's All About The Thinking) [Part 2 of a 3-part article]
Although you may not have completed your thinking about what you want to achieve, you can certainly begin your thinking on the next phase you need to explore before committing to courting the BIG innovation. This phase has three components: assumptions, behaviors, character the A, B, and C of your personal assessment.
WHO DO YOU NEED TO BECOME?
As you embark on discovering the answers to...
•"Courting The BIG Innovation" — (It's All About The Thinking)
"Courting The BIG Innovation" (It's All About The Thinking) [Part 1 of a 3-part article]
Wanting to hear the Sirens' songs but not succumb, Odysseus fought off the music by asking his crew to tie him securely to a mast. To save themselves, the crew filled their ears with beeswax. Odysseus sought counsel with Circe. The seductive, magical Circe offers instructions. She comes in the night with visions to terrify the weak. She makes the woods move and the ground rumble. She tempts you with...
•"Engaging Your 'Special' People" — (It's All About The Thinking)
"Engaging Your 'Special' People" (It's All About The Thinking) Only you know who is "special" to you! You have your own criteria for determining who is "special." Some people want to surround themselves with power and influence. Others want people with money. Some are title collectors. Still others want knowledge and, quite possibly, wisdom in their life spheres. But, I speak not of huge groups of people that you feel are important to you personally or important to something on which you...
•"Awakening Your Visual Vocabulary" — (It's All About The Thinking)
"Awakening Your Visual Vocabulary" (It's All About The Thinking) "Words, words, words, I'm so sick of words ... Show me" So says Eliza Doolittle in "My Fair Lady." From lack of use, we dulled our ability to think in visual terms. We need to awaken a thinking that is natural to all of us from the time we are children. However, words come easier to us as adults. Our focus shifts from the speaker, or the presenter, to the listener, or the receiver. Thinking in "show me" terms requires us...
•"Entering The World Of Innovation" — (It's All About The Thinking)
"Entering The World Of Innovation" (It's All About The Thinking) The world of innovation scares many people. Typically, these frightened people associate innovation with HUGE, risk-laden ideas that change things dramatically. To the contrary, "innovation" refers to change and to doing something new. Here, size does not matter. In fact, some very small changes create dramatic innovation.
MIND-BUILDING Where, then, can your innovation work begin. Picture a body-building program, only...
•"Calculating Your True Value" — (It's All About The Thinking)
"Calculating Your True Value" (It's All About The Thinking) Resumes reveal your history what you have done, achieved. However, ask yourself what is the value of the history? What role does the history play in my emerging future? Only two things control the direction of your future your skills and your character. Each contributes greatly to your value in the present and certainly in the future. Skills shape what you can do. Character shapes the principles which guide your actions. What...
•"Playing Your Way To Value Creation" — (It's All About The Thinking)
"Playing Your Way To Value Creation" (It's All About The Thinking) Price, cost, value all cut from similar cloth but ending in very different garments. The first two arise from data analysis. Value, by contrast, demands thought. Too frequently, individuals approach this thinking with great seriousness, a practice which slows the process. Replace the seriousness with play and the resulting value creation is deeper and more powerful.
Begin by setting aside 10 minutes each day to play. In...
•"Writing Problem Statements" — (It's All About the Thinking)
"Writing Problem Statements" (It's All About the Thinking) We need to ....., We should ........, We ought do ......., We must ........ Oh what simple and common expressions!!!! They are generally spoken in the name of "problems" and "problem solving." However, when you hear individuals use these expressions, be prepared to ask clarification questions or simply to walk away. People who use these expressions are posing their solution or solutions to an undefined problem or even an...
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