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Make It Brain-dead Simple for Your Customers to Buy
Too often we get too fancy with our customers. They are looking for a simple solution to their problem, while we're looking to impress them with our expertise, elaborate marketing pieces, and/or new widget. They just want the solution. You have it, but you're getting in the way of the sale. One place I see this a lot is online. Especially when a customer is ready to buy. Today, let's explore the buying process online and discover 3 simple ways to get out of the way and make it brain-dead...

The Biggest Waste of Money in Advertising
As entrepreneurs, we cannot afford to waste money. We have to be careful where we invest our money, so we can gain the greatest 'return on investment'. And, as you know, the best place to invest money (that will actually come back to us) is in our marketing and advertising efforts. With this knowledge, the BIG question is: what is the biggest waste of money in our marketing and advertising efforts? The answer: NOT Tracking!!! You see, if we don't track what we're doing we have no clue if...

Today's Recession: Thinning the Herd
The Recession is on everyone's mind. When is it going to end? How long will it last? Who's to blame? Blah, blah, blah. And while I do not doubt we're in a recession, or that everything is hunky dory, I don't think the recession is a 'bad thing'. I know, maybe I'm nuts. But today I want to take a moment with you to look at the recession in a different way. In a more positive light, if you will. In 1859, Charles Darwin wrote a book called The Origin of Species. Darwin's book introduced the...

Time: Managed or Mastered?
? Ask any entrepreneur what their biggest challenge is and the majority of them will tell you: time! Time is one of the biggest challenges all entrepreneurs face. Time to meet with clients. Time to check e-mail and voicemail. Time to put out fires. Time to communicate with employees, virtual assistants, and vendors. Time to market (the most important one). Time to sell. Time to enjoy the success the business has created! Today, however, I don't want to talk to you about how to manage...

A Success Secret Every Entrepreneur Knows...
Every entrepreneur knows that if they want to become more successful they have to not only set goals for themselves, but they have to RESET their goals to stay on course. The big problem, though, is most entrepreneurs wait way too long to reset their goals. Since today is July 1st (and the official Second Half of the Year Day) let's take a look at 3 types of goals every entrepreneur must have in place to succeed...and ones you may want to reset for the remainder of this year (hint, hint,...

Painless Discipline
I was talking to a colleague of mine the other day about writing books. The discussion went from "how do you write a book" to "how do you discipline yourself to write a book". You see, the fear most entrepreneurs have when thinking about writing a book is the fear of discipline. In other words, they feel it's going to be painful. And this feeling of pain (though imaginary) stops them before they get started. Listen. Discipline isn't painful. Discipline is just taking control of your...

Failing is the New Cool
Over the weekend I watched the movie, Bedtime Stories, with my son. It's a great Adam Sandler flick about a hotel handyman (Sandler) whose life changes when the lavish bedtime stories he tells his niece and nephew start to magically come true. Now, the reason I'm telling you this is because in the story when Sandler first meets his "fair maiden" (who can't stand him at first), she comments that his hair looks goofy. Then, Sandler says, "Goofy is the new handsome." Well, with respect to...

Don't Be a Marketing Fool
Yes, today is April Fool's Day, but that doesn't mean you should be a marketing fool today (or any day). In my opinion, the biggest mistakes in marketing are made in the follow up. Are you being a marketing fool, or are you being a marketing genius? Let me give you 2 examples of how Marketing Fools and Marketing Geniuses do things differently in their follow up...and how you can be a Marketing Genius! Example 1: Marketing Fools spend all their money in one place. Think Super Bowl ads....

Create Momentum in Your Business with this 'Lazy' Act
As an entrepreneur, you're always on the go - trying to get more stuff done and make more money. That's the name of the game, right? Well, I'll let you in on a little secret: to get more done, you have to distract yourself sometimes. Yeah, you have to relax and take your mind off work. When you do, you'll find you have more energy and momentum to move forward fast. And while there are many ways to distract yourself, one way to do so is by watching a movie. You see, when you watch a...

Renew Your Office to Spring into Action
Spring begins this Friday (March 20th) and it's that time of year again - Spring Cleaning. Or as I like to call it Springing into Action. As an entrepreneur, you have a lot on your plate and even more on your desk. The beginning of Spring is the perfect time to organize your office, so you can spring into action this season (pun intended). Here's how you can get organized and save time this Spring: Step 1: Clear off your mess...I mean your desk. I love starting with my desk because...

The Secret to Grabbing Your Prospects Attention
I'm not going to beat around the bush...the secret to grabbing your prospects attention is the use of a headline. Most entrepreneurs, marketers, and advertisers miss this! They think their prospects are somehow going to gravitate toward their ad or marketing message by way of 'the force'. Pfui. You must have a headline to grab attention! There is no other way. So, what is a headline and how can you get good at writing them to grab attention and sky rocket sales? A headline is the first...

Eliminating Business Stress
In business, a lot of stress comes from worry. Will THIS get done? Will THAT get done? What if I don't know? What if I don't have enough time? The list goes on and on. But one question that is rarely asked is: do I really have to worry about this or that? If you ask yourself that ONE question, you'll find out that 99% of all worry in your business life is avoidable. To make this even easier for you, here's a simple mantra that makes worry and stress disappear: This problem can be...

Make Strategic, Purposeful Actions a Habit
I've written 7 books in the past 9 months, as well as finished a handful of other big projects. Everywhere I go, I'm always asked: How do you get so much done? While there are lots of reasons, one big reason is, I know where every second of my time is spent. Every moment is strategic and purposeful. If you want to get more done in less time, you have to know where YOUR time is spent. Here are the 4 Dimensions of Time and how you can utilize them to get more done in less time, while...

Deal with Organized Chaos
Chaos is part of the entrepreneurial life. There is no way of getting around it. Projects are being completed. People are trying to steal your time. And more ideas are flowing through your head than you can possibly put into effect. And to top it off, all of these events, and more, are happening DAILY! As an entrepreneur, you have to learn to deal with chaos. Chaos at the office, as well as chaos at home (sometimes one in the same). So how do successful entrepreneurs deal with chaos?...

Unplug from the World, Often
I know this may sound counter-productive, but getting away from your work can speed productivity and effectiveness. When we try to get more done, we stress-out and push, push, push. Instead, try unplugging from the world and relax. When you relax and unplug (as often as possible), you're able to be more creative. You're able to see the forest through the trees. You're able to flow instead of struggle. I know you want to go-go-go! But learning to relax and let go, and allowing yourself...

OUT with the Old and IN with the New
When it comes to making more money in your business, it's more of a mind game than it is a financial or marketing game. While these play a role, of course, they are secondary compared to your beliefs about making money. If you plan on taking your business to the next level you have to get rid of your old, limiting beliefs about poverty; and you have to bring in new, limitless beliefs about abundance. Here are 2 old, limiting beliefs to eliminate and how to transform them into new, limitless...

Deadline Your Success
If you want to get more done in your crazy-busy life, you have to set deadlines and stick to them. Setting a deadline may seem a bit scary at first, but I assure you they'll push and pull you toward success without letting you give up on yourself. Deadlines are a part of my everyday life. They are part of the reason I was able to write 7 books this year. From my experiences, here are three reasons to create deadlines for your big projects: 1. Deadlines create pressure When you set a time...

Indulge in the V.I.P. Treatment
V.I.P. stands for: Very Important Projects If you want to get more done in less time - while making more money - you have to learn to indulge in the V.I.P. Treatment. The V.I.P. Treatment consists of 4 steps: 1. Desire 2. Clarity 3. Importance 4. Space 1. Desire Your life is a summation of your desires. Unfortunately, though, most desires are primitive in nature and not strategic. In other words, our desires are emotionally-driven and instant-gratification oriented, NOT logical,...

The Juice is Worth the Squeeze
In the movie, The Girl Next Door, a young man getting ready to graduate high school meets a girl who brings a lot of trouble his way. To be brief, his involvement with her gets him blackmailed and beat up, among other things. However, in the end, he falls in love with her and realizes: "The Juice is Worth the Squeeze." In other words, she was worth all the hassles and set backs. This realization is a life lesson for all of us. The juice IS worth the squeeze. Life IS worth the...

Well, Are You or Aren't You?
? No matter what you want to be when you grow up, you have to BE that person to become successful. If you want to be a writer, you have to do what writers do. If you want to be a pro-athlete, you have to do what pro-athletes do. If you want to be an entrepreneur, you have to do what entrepreneurs do. Then, and only then, will you BE a writer, pro-athlete, entrepreneur, or whatever. Let me give you a specific example from a recent article I wrote: "Most want-to-be authors think writing a...

The Secret Weapon to Help You Finish Your Big Projects Fast
You have a choice. You have a choice to finish small projects that make you small money, or finish big projects that make you big money. It doesn't seem like much of a choice to make, but the majority of entrepreneurs choose to do small tasks instead of big tasks - even though small projects make far less money than big ones. Is it because the majority of entrepreneurs are lazy? Is it because they don't know how? Is it because they're scared? No, no, and no! As entrepreneurs, we are...

The "Goal Setting" Trap
There have been thousands of books written about "setting goals". They're all similar in nature giving you the same steps to use: 1. Know what you want 2. Create a plan to achieve what you want 3. Make a commitment 4. Track your progress And while these 4 steps are the basics to "setting goals", most, if not all, of these books do not tell you about the pitfalls and traps associated with each step. Let's take a look at each step, so I can lay out a road map for you without the pitfalls...

Keep Your Momentum Moving Forward Toward Success with Mediation
To become successful, you MUST have momentum behind you. While there are many strategies to build momentum, here is another MUST-KNOW strategy to move you forward toward your own success: 2. Meditate Some of you may think I've gone completely off my rocker here. After all, how can sitting down trying to be at peace with the world (most people's definition of meditation) move you toward your goals and dreams? I asked the exact same question years ago. And you know what I found out?...

5 MUST KNOW Strategies to Keep Your Momentum Moving Forward Toward Success (Part 1 of 5)
5 MUST KNOW Strategies to Keep Your Momentum Moving Forward Toward Success (Part 1 of 5) Becoming successful (however you define it) takes discipline, action, and of course a lot of momentum. As Sir Isaac Newton stated, "an object at rest tends to stay at rest while an object in motion tends to stay in motion." A shortened version I know, but one that holds a fundamental truth with success. To become successful, you MUST have momentum behind you. While there are many strategies to build...

Let the Mirror Be Your Guide
When it comes to getting in shape there are a lot of ways to measure your success. A few that come to mind are: the scale, the mirror, a tape measure, and body fat calipers. Here are some things to keep in mind when dealing with these four devices and why the mirror should be your guide. 1. The Scale The scale is probably the device most used when it comes to tracking ones fitness progress. And while the scale may seem like a good idea to use, I can't stand it. Why? The scale is...

Are You Limited by Your Learning?
? Some of us are in information overload, while others are suffering from too much "know-how". In one of my last articles, Too Much Information is Bad for Results, I discussed ways to help you with information overload. Today, I want to talk to you about how too much knowledge can limit your life. In life, we have knowledge and we have experience. While, I believe in gaining as much knowledge as possible (at least in the areas of your life you consider important), experience always has been...

Exercise Without Sweating
You don't have to sweat when you exercise to know you've had a great workout. In fact, you don't even have to feel like you've had a great workout to have a great workout. All you need to do to have a great workout is contract your muscles as much as possible. Now, contracting your muscles like this does take practice, but once you know how you can workout anytime, anyplace. You can exercise while brushing your teeth, cooking dinner, or driving home in the car. If you need to practice...

Align Your Actions for Success
Success in life is not difficult or tricky. It's not luck either. Success can be summed up in ONE word: alignment. For you to succeed, in any endeavor, you must learn to align 4 basic components of your life. The four components are: 1. Your thoughts 2. Your decisions 3. Your actions 4. Your awareness Today, we'll discuss the third basic component: your actions. Your actions Taking action is the next logical step after making a decision. Actually, it automatically...

Align Your Decisions for Success
Success in life is not difficult or tricky. It's not luck either. Success can be summed up in ONE word: alignment. For you to succeed, in any endeavor, you must learn to align 4 basic components of your life. The four components are: 1. Your thoughts 2. Your decisions 3. Your actions 4. Your awareness Today, we'll discuss the second basic component: your decisions. NOTE: For more information on "your thoughts" check the archives for "Align Your Thoughts for Success" Your decisions...

Align Your Thoughts for Success
Success in life is not difficult or tricky. It's not luck either. Success can be summed up in ONE word: alignment. For you to succeed, in any endeavor, you must learn to align 4 basic components of your life. The four components are: 1. Your thoughts 2. Your decisions 3. Your actions 4. Your awareness Today, we'll discuss the first basic component: your thoughts. Your thoughts Your thoughts are the foundation of your success. Thoughts are a form of energy. Your thoughts can be...

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