Public Relations A Free Lunch

•What A Newsletter Can Do For Your Business
 by: Claire Cunningham Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Developing a good newsletter concept can be difficult and time-consuming. It takes market intelligence -- and maybe research -- to find out what people will read. Then it takes careful planning, discipline and skill to crank out something worthwhile on a schedule. Why bother? Because the rewards are there for those who enter...

•Creating a Good First Impression
   by Claire CunninghamNo doubt about it, first impressions are important – whether you’re meeting a prospective mate’s family or introducing a product. What you say, how you say it, and when you say it are all critical. After all, your product’s only new once!Of course, you’ll create a product introduction communications plan, and stick to it. You know continuity works. And you’ll set aside adequate funding for the product intro. If the product is strategically important, this is NOT a good...

•Being visible on a budget
Once upon a time a company introduced a new product. They didn’t want their competition to know, so they didn’t advertise or even send out a news release. Sales of the new product were disappointing. The manufacturer was unhappy. What went wrong? Any thoughts? My answer is that this kind of “stealth marketing” doesn’t work. You need to be visible to sell something. When this manufacturer started promoting their new product, sales picked up. So visibility is good for business. But how...

•10 Steps to a GREAT Newsletter
   by Claire CunninghamA newsletter can be a wonderful, economical way to communicate withprospects, customers, employees or distributors. Just follow these teneasy steps for newsletter success.1) Define Your Audience -- Who are you publishing for? Clients(customers) – present, past and prospective? Employees? Your audiencewill define your content.2) Set Objectives -- Create a solid foundation for your newsletter bywriting down what you want to achieve.3) Plan Content -- What interests your...