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What SEO Monthly Reports Should Reveal





If you have hired the services of a search engine optimisation (SEO) company to improve your Google ranking then you will want to see a return on your investment.

All good SEO agencies will provide you with a monthly report which should demonstrate the progress your website has made in the previous 30 days as a way of justifying the costs of their services.

If you are unfamiliar with the world of SEO, then you may find yourself blinded by the complex terminology used so it is important to understand what to expect and what to look for in your monthly report.

Something which reads like the content below may appear confusing so you will want a clearer explanation of how your keyword rankings are benefiting your website and how these benefits can be exploited further.

Here is an example of a confusing report for a construction training provider:

Total traffic is down 12% to 35,998 this month. This is a drop of approximately 5k, which is roughly the same drop as is shown in the Paid Search figures - Paid Search is down 77% from 6.7K to 1.5K visits. This may require further investigation if you have not made any changes to your campaign. Organic Search figures have risen slightly (1%) to 28,541 with % Organic traffic increasing by 10% to 79%, most likely due to the drop in Paid Search.

Overall Search Space Exposure has improved slightly in all areas - Top 50 Positions (1.4%), Top 10 Positions (1.7%) and No 1 positions (2.4%).

The top traffic driving keyword was [able skills] with 2,499 visits. [plumbing courses] was the top generic traffic driving term with 963 visits. The term with the lowest Bounce Rate was [electrical course] with 16%.

The Health Check 2 tab reveals few crawl errors, but there are a lot of HTML suggestions. Looking in Google Webmaster Tools, these are duplicate and short meta descriptions (737 & 562 respectively) and duplicate title tags (496).

Search Engine Exposure by category shows a general upwards trend for the majority of categories. "Tiling" is the main exception to this with a drop of around 10% in Top 50 Positions and 6% in Top 10 positions. Several categories how improvements in all three areas.

This report is badly formatted and does not explain any real detail relating to keyword positions and the traffic being generated from them.

If you want to avoid your SEO report looking like this then you should get in touch with an agency and ask for previous examples of the information they provide to their clients.

About Author Martin Hofschroer :

Looking for web designers London? PureBlue are a web design London based Internet Marketing company with the focus on showing how the right internet presence can transform your business. Click the links to discover how PureBlue can help you!


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Article Added on Saturday, August 27, 2011
LD
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