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1. SLOW LOADING WEB PAGES: How much time do your web pages take to load? Like many other internet users, I always get disgusted when I visit a website and it takes a lot of time to open. In most cases, I become impatient and just click away because I never have enough time to wait for slow loading websites. Time is limited to all people and most internet users are ever in a rush. Your website should load within 8 seconds with a 56k modem and your challenge now is to learn various techniques of reducing your website's loading time. 2. APPEARANCE: Your success will largely depend on your website's appearance. The appearance gives the first hand impression to your visitors, which can either attract them or force them to click away. Professionalism is therefore a prerequisite to the success of your website. A professionally designed website will take your time. Take your time to learn how to design a good looking website so that your customers do not click away. 3. POOR NAVIGATIONAL LINKS: Most customers click away due to poor navigational links. Links are indispensably important on your website. You must use links to enable your visitors to navigate your website. But how are your links positioned? Can your visitors see them without laboring and spending their valuable time? To stop your potential customers from clicking away, always put your navigational links at the top, bottom, left or right side of your web pages for easy visibility. Align them well to give a nice look on all your web pages. 4. BROKEN NAVIGATIONAL LINKS: Broken navigational links can really be a very big disappointment to your visitors. It's like making phone calls to your lover for a conversation and you disappointedly receive messages like "The number you're calling is no longer on the XY Network". How do you feel? It's the same feeling other people get with your broken links. Your challenge is to check constantly your links to see if they are working well. Also remember that your visitors sometimes enter your site from other pages other than the main page. Your customers click way when your website links get broken. 5. WRONG SPELLINGS / GRAMMATICAL MISTAKES: Nobody will take you serious and believe in the products you offer if your sales copy is full of several spelling errors and grammatical mistakes. To stop customers from clicking away, always ensure that your sales copy is devoid of such careless mistakes. Read through several times and at different times. Ask colleagues with a good command of English to peruse through if your English is not all that good. If you don't wand your customers to click away, avoid using jargons because you are writing for others to understand. 6. FAILURE TO KNOW WHAT YOUR PRODUCT IS: When your customers fail to know exactly what product you offer on the main page, they definitely click away immediately and they don't even come back. The moment they fail to find the product you are selling, they obviously won't spend more time looking for it. 7.FAILURE TO CREATE A REASON FOR YOUR CUSTOMERS TO HANG ON: I have always mentioned that people do not buy from you to make you happy. They buy your product to meet their needs and satisfaction. If you do not create a reason for your potential customers to buy and to continue buying, they will come in big numbers, stay for just a second and click away. Create a reason to turn your visitors into buyers. The onus is on you to learn the techniques of benefiting from their visits in any way possible before they take off to other websites that offer similar products or services. 8. LACK OF CONCISION AND PRECISION: How precise and concise are your sales copy and your adverts? What about your main page, how is it? I have visited many websites where one has to scroll in oblivion with too much to read for just a simple thing. Never fall victim to the "They-don't-understand syndrome". Just present your messages clearly, your readers will understand. Know that time is important and internet users are always in a rush. Scrolling from left to right and from top to bottom scares away your visitors. Be precise and concise! 9. POOR ORGANIZATION: How organized is your website? By organization, I do not only mean the physical arrangement of your matter but also the logical display of your content. It matters a lot and is one of the reasons why customers click away.. 10. LACK OF CREDIBILITY / TRUST: People rarely buy from strangers and if they have to buy from them, there must be a convincing reason. It's therefore important to create a page about your personal information and information about your company. Create a page on which you explain how you use the information you collect from them, if you have a capture form on your website. As a word for thought, if you are planning to design a website to start an online business, you will find the above points helpful. If you already have a website but your potential customers just click away, consider redesigning your website for you are in business to make money. Success in online business requires working on your business. Work on your website!
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/ebusiness.php/331303 Article Added on Tuesday, October 25, 2011 LD
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