|
•Advertising Your Home Business With Pay Per Click Can Be Risky
By Kirk Bannerman
An unfortunate byproduct of the pay per click advertising business is click fraud. Many people with an online business spend large amounts of money on pay per click advertising only to discover that many of the people clicking on their ads weren't really interested in their products or services.
Bogus visitors to a pay per click ad represent click fraud. This is a serious scam that threatens the viability of the pay per click advertising business which has become...
•Search Engines The Life Blood of Internet Based Home Businesses
by: Kirk Bannerman
Anyone involved in an Internet-based home business will soon come to recognize the importance of search engines as a vehicle to attract potential customers.
Since the inception of Google in 1998, the popularity of using search engines has increased dramatically. Nielsen NetRatings reports that about 114.5 million Americans, or a whopping 39 percent of the US population, currently use search engines.
Through February of 2004, Yahoo and Microsoft's MSN ranked as the...
•Dealing With Search Engine Stress In A Home Based Business
by: Kirk Bannerman
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going...
•It s The Same Deal For Both Search Engines And Real Estate
by: Kirk Bannerman
It's all about location, location, location!
In the past...back in the days when Google was IT when it came to natural search results...everyone was very focused (or shall we say obsessed?) on Google page rank.
Now that Google is a public company and the search business has become competitive (most notably due to the serious search capabilities now being offered by Yahoo and Microsoft, via MSN), Google has become much more private or secretive about things like page...
•Google Slavery Old Habits Die Hard
by: Kirk Bannerman
For the first few months after Yahoo decided to go their own way with natural search (and MSN decided to get serious about the search business), the search results provided by those two could only be described as bizarre. Enough time has now passed that the dust has somewhat settled and there are three main (from a traffic standpoint) sites for quality natural searches.
The term natural search is to distinguish true searches, as opposed to paid advertisements which...
•We Are Right In The Middle Of A Pay Per Click Baby Boom
by: Kirk Bannerman
No, this baby boom will certainly not swamp the Social Security system (sort of a bad joke for those that live in the United States, but many other countries...most notably Japan...have an even more acute problem), but this baby boom is revolutionizing the way that pay per click advertising is being spread across the Internet.
One of the early participants in this pay per click baby boom was Google, with its AdSense program. With this program, Google shares pay per...
•Aiming At The Home Based Business Bullseye
by: Kirk Bannerman
Traffic is one thing, but targeted traffic is everything.
You have no doubt seen dozens of offers similar to 10,000 hits per hour driven to your website!. This type of website traffic is completely untargeted and will undoubtedly result in a very low conversion ratio. It's basically throw it up against the wall and hope something sticks. The big incoming numbers give the illusion of progress, but you will achieve better results with a lower volume of highly...
•An Online Home Based Business Is Not Rocket Science
By Kirk Bannerman
A few years ago when I first started my online home business I didn't have a clue regarding how to go about it. I had never done any Internet marketing, and didn't know anything about websites or search engines or any of that other online business stuff...in short, I was a complete rookie. In retrospect, the two major things that really helped me was that I refused to be intimidated and I kept a realistic perspective (both in terms of initial financial results and...
•If You Don t Like The Weather Just Wait Ten Minutes
by: Kirk Bannerman
This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change.
A generation in Internet marketing seems to last 12 months or less and therefore it is very important for online marketers to reassess their marketing plan frequently. It wasn’t too long ago that popups and banner ads...
•A Typical Frustration In A Home Based Business
by: Kirk Bannerman
The source of frustration addressed in his article may be all too familiar if you happen to work at an Internet-based home business which relies on personal relationships and/or teamwork.
I am often contacted by members of my business team with a tale of woe regarding a lack of response from their affiliates. It typically goes something like...I send out lots of emails to all of them and I very rarely get any response. What am I doing wrong.
If your particular...
| 
