Scary Mail by Gary Onks |
I wish it was Halloween mail that I was talking about, but due
to recent events, it's everyday mail that now scares folks.
Mail is very important to all of us. We look forward to its
arrival each day. From a business perspective, mail is an
essential part of our daily activities. As individuals we look
forward to getting letters and postcards from people that
we care about. Whatever our age, getting mail is a decades
old and ingrained habit. As for seniors, they will read just
about everything that you send them. There is little if any
*junk mail* from the senior viewpoint.
However, there has always been some mail that most of us are
a little suspicious of and it truly applies to mail we get today.
Mail without a return address screams JUNK rather loudly and
nowadays no address will mean no opening or viewing. A real
close second is mail with a PO Box address. We tend to view
this as a fly-by-night or at best a small potatoes outfit. After all
what kind of business would fit in a PO Box anyway and nobody
could actually live in one (hey, it's an old saying so bear with me).
To avoid these old issues as well as the scary new ones, here are
some tips. Follow these and your mail will get through and not be
ignored and cast out or even worse, returned to you unopened.
These tips apply to all envelopes and mailing labels that you use.
* If possible do not use a PO Box address
* Show your full street address (with PO Box if necessary)
* Print telephone number and toll free number with return address
* List your website and email address as part of return address
* Use a postage meter for the "real look" of business mail
We have been doing this all along here at my company. The whole
point is to make your business as real, legitimate and easy to
contact as possible. Not just to the person you are mailing to,
but to everyone who sees and handles your materials in transit.
It's an inexpensive advertising method that could bring more sales.
SOS Factoid: Well labeled mail is not scary mail to anyone.
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