|
Effective Internet Marketing Strategies for Lawyers
Copyright (c) 2010 Benjamin Glass
It seems every day there's a new Internet trend in advertising that every business tries to harness. In the earlier days it was email lists and websites, and now it has grown to social networking, online video, and all sorts of gimmicks using the latest media trends. It may seem difficult to follow all of these new fads, but you can make your Internet marketing easy and effective if you take the right steps.
Your Website is Your Internet Marketing Hub
Any...
Raising the Right Office Staff
Copyright (c) 2010 Benjamin Glass
It's a common site in the business world to see a successful CEO surrounded by a team of smart, hard-working assistants. It's extremely difficult to run a successful law firm alone, and many lawyers depend on the efforts of their office to keep things running smoothly. Your legal marketing systems can be made easier and more fun to establish and manage when you have the properly trained staff to help you.
Legal Marketing and Your Office Staff
When you're...
Tracking Your Legal Marketing Success
Copyright (c) 2010 Benjamin Glass
When you begin to develop your legal marketing strategy you need to consider the importance of tracking marketing response. Why waste time and money on a system that doesn't work? Legal marketing can be time consuming as it is, and with time being your most valuable asset, you need to make sure all your legal marketing efforts are worth their operating costs.
Achieving Efficiency
One of the main goals of an effective legal marketing system is to stop...
Yellow Pages Ads Can Still Be Effective If You Do It Right
Copyright (c) 2010 Benjamin Glass
Back when getting a Yellow Pages ad was THE way to market yourself as a lawyer, most marketing strategies revolved around who could yell the loudest. The boldness of your text, the size of your ad, how many ways you could find to duplicate your listing...the tricks go on and on.
Unfortunately for all those lawyers, all those generic Yellow Pages ads look exactly the same and say exactly the same thing: I'm a lawyer, hire me!
What you aren't doing is...
The Best Professional Marketing Coaches for Lawyers
Copyright (c) 2010 Benjamin Glass
Most of these so-called professional marketing coaches are of the mindset that all businesses are the same and they have the one-size-fits-all answer to your legal marketing woes. Actually, strike the word legal from that, they don't care that you're a lawyer. They won't tailor their seminars or materials to legal marketing, they'll just tell you that you're a business and their system will work for anyone, including you.
Is every case you handle the same?...
Recharge Your Legal Marketing Batteries
Copyright (c) 2010 Benjamin Glass
Let's face it; we all get burned out after a while. Even the most successful lawyers eventually have a point where they need to step aside for a moment and take a breather from their daily work. There comes a time in all our practices when we've been working at our legal marketing so much that we seem to have run out of steam. When you notice this happening, it's time to recharge your legal marketing batteries!
Knowing When it's Time to Recharge
When your...
Is Thinking Like a Lawyer the Most Important Thing You Can Do
? Copyright (c) 2010 Benjamin Glass
There's a time and a place for everything and thinking like a lawyer should be reserved for case work or trial matters. When you're dealing with legal marketing, it's time to put away the lawyer hat and put on your businessman hat, because your legal marketing is what drives your business.
Think like a Businessman Instead
As lawyers we're taught to analyze and research and nitpick every little detail to get the results we want. Lawyer advertising is a much...
Marketing Yourself as a Niche Lawyer
Copyright (c) 2010 Benjamin Glass
When developing your legal marketing plan you should be considering creating a legal niche to help narrow your focus on your lawyer advertising. Your firm may handle several areas of practice, but by specializing your legal marketing messages to a targeted area, you can increase your chances of success.
Creating a Niche in Your Practice Area
You can define your profession on several levels. You're a lawyer, then you're a personal injury lawyer, then you're...
The Principles of Great Lawyer Marketing
Copyright (c) 2010 Benjamin Glass
Take a look at what you're doing right now to promote your law firm. You probably have a website, some personalized items for giveaways, and perhaps a print ad in some publication somewhere. These are all well and good, but they're lacking in both uniqueness and in cohesion.
Great lawyer marketing begins with developing a solid legal marketing plan and using that to create all your lawyer advertising materials. You need to develop your lawyer persona and...
Simplifying Your Legal Business Marketing Tips for Lawyers
| Copyright (c) 2010 Benjamin Glass
When most people hear the word outsourcing they immediately conjure up images of overseas call centers, badly disguised accents and customer service headaches. While it's true that there have been many outsourcing disasters, you shouldn't let the bad conduct of other companies ruin your opportunity to take some of the chores of running your legal business off your plate.
What Can Be Outsourced
You're probably already outsourcing on a personal level within...
| 
